Screenshot trnd
trnd.com, trnd.es, trnd.nl & bopki.com. Word-of-Mouth campaigns.  Since 2005. >100
 
trnd.com, trnd.es, trnd.nl & bopki.com. Members. 09/2009. >250,000
 
 
 
 
P lace P roduct P romotion P rice
P friendship Product Promotion
Contagious products or services Contagious advertising Contagious relationships
 
 
Foto Dunbar?
 
 
 
 
 
 
 
 
 
 
 
 
 
 
?
 
Empowerment.
 
Competence.
Screenshot Kettle Chips.
Meaning.
 
Impact.
 
 
 
Choice.
Screenshot Beacon
 
Contagious products or services Contagious advertising Contagious relationships Choice Meaning Competence Impact
 
tinyurl.com/ripple-amazoncom
We should drink this water. I think I found some berries. No, let‘s hunt those animals!
We should drink this water. I think I found some berries. No, let‘s hunt those animals! I want some Ben & Jerry‘s ice crea...
 
Martin Oetting [email_address] twitter.com/oetting Thank you.
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Martin Oetting: The Ripple Effect for WOM UK 181109

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Martin Oetting: The Ripple Effect for WOM UK 181109

  1. 3. Screenshot trnd
  2. 4. trnd.com, trnd.es, trnd.nl & bopki.com. Word-of-Mouth campaigns. Since 2005. >100
  3. 6. trnd.com, trnd.es, trnd.nl & bopki.com. Members. 09/2009. >250,000
  4. 11. P lace P roduct P romotion P rice
  5. 12. P friendship Product Promotion
  6. 13. Contagious products or services Contagious advertising Contagious relationships
  7. 16. Foto Dunbar?
  8. 31. ?
  9. 33. Empowerment.
  10. 35. Competence.
  11. 36. Screenshot Kettle Chips.
  12. 37. Meaning.
  13. 39. Impact.
  14. 43. Choice.
  15. 44. Screenshot Beacon
  16. 46. Contagious products or services Contagious advertising Contagious relationships Choice Meaning Competence Impact
  17. 48. tinyurl.com/ripple-amazoncom
  18. 49. We should drink this water. I think I found some berries. No, let‘s hunt those animals!
  19. 50. We should drink this water. I think I found some berries. No, let‘s hunt those animals! I want some Ben & Jerry‘s ice cream. Not now. I need to go to H&M! Let‘s have coffee at Starbucks.
  20. 52. Martin Oetting [email_address] twitter.com/oetting Thank you.

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