This document discusses word-of-mouth marketing campaigns for websites trnd.com, trnd.es, trnd.nl, and bopki.com since 2005. It notes that the sites have had over 100 members and 250,000 screenshots. The rest of the document lists concepts related to contagious products, advertising, relationships, empowerment, competence, meaning, impact, and choice.

3. Screenshot trnd

4. trnd.com, trnd.es, trnd.nl & bopki.com. Word-of-Mouth campaigns. Since 2005. >100

6. trnd.com, trnd.es, trnd.nl & bopki.com. Members. 09/2009. >250,000

11. P lace P roduct P romotion P rice

12. P friendship Product Promotion

13. Contagious products or services Contagious advertising Contagious relationships

16. Foto Dunbar?

31. ?

33. Empowerment.

35. Competence.

36. Screenshot Kettle Chips.

37. Meaning.

39. Impact.

43. Choice.

44. Screenshot Beacon

46. Contagious products or services Contagious advertising Contagious relationships Choice Meaning Competence Impact

48. tinyurl.com/ripple-amazoncom

49. We should drink this water. I think I found some berries. No, let‘s hunt those animals!

50. We should drink this water. I think I found some berries. No, let‘s hunt those animals! I want some Ben & Jerry‘s ice cream. Not now. I need to go to H&M! Let‘s have coffee at Starbucks.

52. Martin Oetting [email_address] twitter.com/oetting Thank you.