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werner willeke

The dos's and dont's

Business Technology

Your WEB site as part of marketing or:

„You have got three seconds left“

Werner Willeke
http://www.e-projects4development.de
http://eprojects4development.wordpress.com
wkwilleke@web.de

If you miss it ...

Werner Willeke
wkwilleke@web.de

Organisational things

•a WEB site is like ...
a new department !!

Werner Willeke
wkwilleke@web.de

Your new department

• WEB sites are work, work, and trouble
so
• If you don‘t want to invest time,
nerves and money ...

Werner Willeke
wkwilleke@web.de

Forget it !!!

Werner Willeke
wkwilleke@web.de

A WEB Site is never „ready“

• A WEB site needs ALWAYS updates

Werner Willeke
wkwilleke@web.de

A WEB Site is NOT free of charge

• It costs working hours
• Server space
• Equipment
• ... in other words money !!!

Werner Willeke
wkwilleke@web.de

People who will
read your WEB site

Werner Willeke
wkwilleke@web.de

Who is your reader /
customer ? sampel: school

Future students
Parents
Employers
Local administration
Ministry of Education

Werner Willeke
wkwilleke@web.de

Who is your reader /
customer ?
Foreign language pages (??)
Minimum your mothertongue AND
English if you are in international
business
What‘s their language? Young audience

Werner Willeke
wkwilleke@web.de

Competition

Werner Willeke
wkwilleke@web.de

Who is your competitor?

• The competitor next door
• Other companies
• So you will have to be different

Werner Willeke
wkwilleke@web.de

WEB Site as part of your company

• Corporate identity
• WEB site
• Business cards
• Letter paper
• All has to have the same outﬁt !!!

Werner Willeke
wkwilleke@web.de

Dos‘ & don‘t s

Werner Willeke
wkwilleke@web.de

Don‘t annoy your customer

• Don‘t steal his time
• You are in business
• Behave accordingly
• No „whistles and bells“
• Reduce the site to necessary
information
Werner Willeke
wkwilleke@web.de

Don‘t hide yourself

• Advertise your site
• Letter head
• Business card
• Search engines
• Press releases

Werner Willeke
wkwilleke@web.de

If possible ... make a „present“

• People like „presents“, so offer things
free of charge
• Newsletter
• Additional blog
• Download page
• Registration forms
Werner Willeke
wkwilleke@web.de

What to do ?

• Guide your visitor (Navigation)
• Implement a search function
• Sitemap
• Bread crump
• „Help“-function

Werner Willeke
wkwilleke@web.de

What is good design ?

Werner Willeke
wkwilleke@web.de

WEB resources

• Look at otherWEB sites
• Use them as design samples
• http://www.killersites.com

Werner Willeke
wkwilleke@web.de

URL-endings
• COM - commercial

• GOV - Government

• ORG - Mainly NGOs

• MIL - Military

• TV - Television broadcasting sites

• EDU - Educational

Werner Willeke
wkwilleke@web.de

URL-endings
• Country speciﬁc endings

• UA - Ukraine - http://www.kmu.gov.ua/

• RU - Russia - http://www.yandex.ru

• DE - Germany - http://www.bundeskanzlerin.de

• EU - European Union - http://europa.eu

Werner Willeke
wkwilleke@web.de

WEB site generations

Static WEB Sites
DynamicWEB Site (JavaScript,
Flash)
Database driven WEB sites (CMS)

Werner Willeke
wkwilleke@web.de

Sample school administration

Werner Willeke
wkwilleke@web.de

Some advice
Don‘t think to much in technical
dimensions

Think „the message“ - what is your story?

Take regularly care for yoursite and update
it

W3C compatibility (do not exclude
anybody)

Use a CMS based system
Werner Willeke
wkwilleke@web.de

T hank you for your attention

Contact : wkwilleke@web.de

Werner Willeke
wkwilleke@web.de

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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1. Your WEB site as part of marketing or: „You have got three seconds left“ Werner Willeke http://www.e-projects4development.de http://eprojects4development.wordpress.com wkwilleke@web.de

2. If you miss it ... Werner Willeke wkwilleke@web.de

3. Organisational things •a WEB site is like ... a new department !! Werner Willeke wkwilleke@web.de

4. Your new department • WEB sites are work, work, and trouble so • If you don‘t want to invest time, nerves and money ... Werner Willeke wkwilleke@web.de

5. Forget it !!! Werner Willeke wkwilleke@web.de

6. A WEB Site is never „ready“ • A WEB site needs ALWAYS updates Werner Willeke wkwilleke@web.de

7. A WEB Site is NOT free of charge • It costs working hours • Server space • Equipment • ... in other words money !!! Werner Willeke wkwilleke@web.de

8. People who will read your WEB site Werner Willeke wkwilleke@web.de

9. Who is your reader / customer ? sampel: school Future students Parents Employers Local administration Ministry of Education Werner Willeke wkwilleke@web.de

10. Who is your reader / customer ? Foreign language pages (??) Minimum your mothertongue AND English if you are in international business What‘s their language? Young audience Werner Willeke wkwilleke@web.de

11. Competition Werner Willeke wkwilleke@web.de

12. Who is your competitor? • The competitor next door • Other companies • So you will have to be different Werner Willeke wkwilleke@web.de

13. WEB Site as part of your company • Corporate identity • WEB site • Business cards • Letter paper • All has to have the same outﬁt !!! Werner Willeke wkwilleke@web.de

14. Dos‘ & don‘t s Werner Willeke wkwilleke@web.de

15. Don‘t annoy your customer • Don‘t steal his time • You are in business • Behave accordingly • No „whistles and bells“ • Reduce the site to necessary information Werner Willeke wkwilleke@web.de

16. Don‘t hide yourself • Advertise your site • Letter head • Business card • Search engines • Press releases Werner Willeke wkwilleke@web.de

17. Have a brand !!! • Domaine name as part of your brand • Therefore: No XYZ.com • www.e-projects4development.de • No hosting on a free of charge provider Werner Willeke wkwilleke@web.de

18. If possible ... make a „present“ • People like „presents“, so offer things free of charge • Newsletter • Additional blog • Download page • Registration forms Werner Willeke wkwilleke@web.de

19. What to do ? • Guide your visitor (Navigation) • Implement a search function • Sitemap • Bread crump • „Help“-function Werner Willeke wkwilleke@web.de

20. What is good design ? Werner Willeke wkwilleke@web.de

21. WEB resources • Look at otherWEB sites • Use them as design samples • http://www.killersites.com Werner Willeke wkwilleke@web.de

22. URL-endings • COM - commercial • GOV - Government • ORG - Mainly NGOs • MIL - Military • TV - Television broadcasting sites • EDU - Educational Werner Willeke wkwilleke@web.de

23. URL-endings • Country speciﬁc endings • UA - Ukraine - http://www.kmu.gov.ua/ • RU - Russia - http://www.yandex.ru • DE - Germany - http://www.bundeskanzlerin.de • EU - European Union - http://europa.eu Werner Willeke wkwilleke@web.de

24. WEB site generations Static WEB Sites DynamicWEB Site (JavaScript, Flash) Database driven WEB sites (CMS) Werner Willeke wkwilleke@web.de

25. Sample school administration Werner Willeke wkwilleke@web.de

26. Some advice Don‘t think to much in technical dimensions Think „the message“ - what is your story? Take regularly care for yoursite and update it W3C compatibility (do not exclude anybody) Use a CMS based system Werner Willeke wkwilleke@web.de

27. T hank you for your attention Contact : wkwilleke@web.de Werner Willeke wkwilleke@web.de

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