1. Concept/Artdirector
• Idea Stuntman • Lateral thinking • Failing and trying
Name: Wilson ‘Wilsun’ Cheung
Date of birth: 03/02/1992
Place of birth: Haarlem, The Netherlands
Nationality: Dutch
Adress: Corrie ten Boomstraat 32
Postal code: 2033BZ Haarlem
Education
2009 - 2013 (expected) - Willem De Kooning Academie
Bachelor Lifestyle & Design
Art History, Culture History, General Theory, Job Orientation, Study Career Coach-
ing, Idea Development, Drawing/Visualising, Material Design (wood/textiles/metal)
Crossmedia, Fashion & Styling, Interior Styling, Project Magazine, Spatial Communi-
cation and Forecasting, Allround Styling, Visual Merchandising, Culture & Forecast-
ing, Concepting, Marketing.
Minor: Dynamic Identity & New Urban Culture
2009 - 2010 - Willem De Kooning Academie
Bachelor Advertising
Artdirection, Idea Development, Drawing/Visualising, Crossmedia, Typography, Art
History, Culture History
Experience
2011 - Present, Graphic Designer, Webmaster
Human Power Team, Delft & Amsterdam
Human Power Team Delft & Amsterdam is a team from the Delft University of Tech-
nology and the VU University of Amsterdam with the aim to design, build and race a
streamlined recumbent bike
2006 - Present, PR-Executive, Graphic Designer
Restaurant De Draak, Haarlem
De Draak is a Haarlem based Chinese restaurant specialized in Cantonese-Indian
cuisine
Skills
Language: Dutch, English
Second Language: Chinese, Cantonese, German, French
Platform: Mac OS X 10.7.2
Advanced: Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe InDe-
sign CS5, Final Cut Pro X, Vectorworks, Microsoft Word, Microsoft Excel,
cheungw91@gmail.com Microsoft Powerpoint.
Intermediate: Adobe Dreamweaver CS5, Adobe Premiere Pro CS5, Adobe
www.wilsuncheung.com Flash CS5, Adobe After Effects CS5, Adobe Catalyst CS5, Adobe Fire-
+31(0)6 24 62 11 88 works CS5, Color, Motion, Logic Pro, Garageband, Cinema4D

2. 2 12
“My world is like a spinning Dimsum table”
PORTFOLIO OF WILSUN CHEUNG

3. MY DAILY RICE
In Hongkong, we have a common dish called Dim Sum. This
is the Cantonese term for a type of Chinese dish that involves
small individual portions of food. For the people who know
this, will probably know the big-spinning-table with different
kind of small food on it as well. My world is just like this spin-
ning table. It’s constantly spinning, not waiting for me to pick
things I like. Before I know it there’s nothing left. So eat or be
eaten! I grew up eating everything (and fast!) and trying every-
thing in music, arts, sports, films, clothing etc.
I eventually became an allrounder.
Because I am a Dutch born Asian, I was not appreciated by
my parents due to my limited eating behavior in comparison
with my brothers and sisters. I always thought that I grew up
with eating weird things such as dog tongues and catliver. I
liked mashed potatoes more. But until today I know, I wouldn’t
be a creative if I didn’t try and just eat what I got on my plate. On the next slides there will be several dishes.
“I eat everything that makes me stronger”
Click on them to see more of a project!

4. O R I G I N A L T I E LO O K
With OTL you can turn an overdressed douche into a modern beggar or a sloppy bloke into a gentleman!
Only 65% of men in The Netherlands finds that being overdressed or underdressed is a problem - S&J Group 2010

5. Twenty-five
kinder fly...
Body like sweet potato pie
S u g a r I w o u l d b e a l i a r i f I s a i d t h a t I w a s n ’t a d r e s s i n g y o u
with my eyes. I cant decide what I think you would taste like
w o u l d y o u m i n d , g i r l i f I s a m p l e d y o u r f l a v o u r.
Fashion Editorial rant on subculture and youngsters

6. U n t i l d e a t h I p r a y. ( I n s p i r e d b y Ca r a v a g g i o )
“ L e t u s b r e a k t h e i r c h a i n s , ” t h e y c r y, “ a n d f r e e
ourselves from slavery to God.”
PSALM 2:3

7. Fun Love
Promotie
Target: Promotion targetting men before Valentines Day
Man
Tools:
Email
Facebook
Web
Twitter
Web + Online Teaser
Postcard
PRINGL ES
hotness & tingles
Promotie
PRINGLES
hotness & tingles
Watch Teaser!

8. Dad (2009)
My dad works with blood and tears in a Chinese
kitchen, so I can go to school and make a future.

9. Mom (2009)
My mom gave birth to me with pain and blood,
so I can discover what life and creativity means.

10. KINGYO NIGIRI
A PLACE FOR YOUR FISH
REASON ACTION
WE WANT TO CREATE A HOAX ON TO- WE CREATED A MICRO WEBSITE WHERE
DAY’S FAST WORLD, WHERE ONE PUTS YOU CAN FIND THE STORY OF A NO-
EVERYTHING IN THE MOUTH BEFORE BLE FAMILY FINDS OUT THE FISHY IDEA
REALIZING WHAT IT ACTUALLY IS. OF THIS FISH. AFTER THE STORY YOU
ARE INVITED TO PARTICIPATE WITH THE
TRADITIONAL BELIEF OF THE KINGYO
NIGIRI CEREMONY.
KINGYO NIGIRI
A PLACE FOR YOUR FISH
1 2 3
FIRST PUT YOUR FISH THE EGGS WILL BE REMOVED AFTER 2 DAY OF RESTING
IN CLEAR WATER. THE MOCHIGOME RICE AFFECTS
KINGYO WILL BE TREATED KINGYO S SCALE WITH
DIAL 0902-1999. WITH THE MOCHIGOME RICE AND
IN 1-3 DAYS YOUR KINGYO
A LAYER OF GOLDEN GLOW.
SEAWEED.
WILL BE PICKED UP
READY TO EAT KINGYO.
ITADAKIMASU !