Your Online Brand


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How to create and manage your on-line brand for the job search.

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  • Your social brand is more likely to have a negative effect on your professional brand while your professional brand may have no bearing on your social brand.
  • This is all about helping you find ways to build your online brand for your job search and get an edge on your competition in the search for an internship or job. Dallas Lauderdale example – when he is in we have an edge. Employers are always evaluating your brand when you apply and interview for a job. You have or will cover resume writing and interviewing skills in this class. I want to provide you with some additional strategies for building and managing your brand online to help you with your job search. I’m going to discuss how to use LinkedIn and blogging as two ways to help you build your brand. These are great tools, but as you can imagine, creating a LinkedIn profile and a blog will not guarantee you job search success. These things are just part of the package you can to put together for your job search. You might also say having a linked in profile and/or a blog are not necessary and you’d be right. However, following this advice could give you an edge. And that is my message, I don’t want you to feel obligated or feel unnecessary pressure to create a linked in profile and to start blogging, but I would like you to be open to these ideas for the next 30 minutes. Who knows, maybe you will find my ideas interesting enough to give them a try.
  • LinkedIn profile – one way to look at your LinkedIn profile is that is a dynamic version of your resume that is always available to instantly share with people and can be found by other LinkedIn members looking for you Does Anyone use LinkedIn? Blogging about your major and/or industry could give you an edge against your competition in the job search. We will explore this as a way to stand out in the interview process Maintaining your online brand – things on-line age rapidly so we need to stay current with the information we share about our selves and our work Networking – discuss how your on-line brands connects to building your network and we’ll discuss the concept “it’s not who you know, it’s more about who knows you” – the more people know about you and what you are capable of the more opportunities they will share with you. (Katie's example)
  • Compare on-line brands and ask the students what they think? Try to go back and forth between LinkedIn Profile
  • Experience Section of LinkedIn profile Not as detailed as your resume, just a quick run down of where you worked, your job title, and a brief point about the experience that stands out. Example – Career Connection – one of the first two counselors hired to establish the office Gives people your work history and it may get them interested enough to seek more information from you Or remind people of your workplace and career accomplishments Recommendations A very powerful job search tool. These are references that can be provided and read with very little effort – this is a big advantage. Recommendations cannot be edited by the person being recommended only by the recommender. This means this information about you is honest feedback from people who know your work – this is very valuable to employers making decisions about you. You can request recommendations using a LinkedIn function – consider asking current and past supervisors, professors, leadership peers. How to ask for a recommendation – ask if they would be willing to give you a positive recommendation and remind them of your work to help them write a useful recommendation. Additional Information
  • When you get an interview for an internship or job, you need to remember that you have now become a member of a very competitive and elite group of people that are very much like you. Similar education, experience, GPA, jobs, . . .etc. So you need to find ways to standout in this crowd – one positive way to stand out is to blog about your academic and work experiences. Build and Maintain Build the right kind blog by writing about professionally oriented topics like your academic major, leadership experiences, and your industry. Then once you get started, you need to stick with it. This is the hard part, because your online presence can go stale and become out dated quickly (my blog posts as an example). Maintain this part of your on-line brand by writing a post every one to two weeks and keep them short. Easier for others to read and for you to write. 300- to 500 words max. Stand Out You will be asked this question either directly or indirectly at some point in the interview process – “Why should I hire you?” Part of your answer to this question is to show that you take your work very seriously. Back this up with the example of how you blog about your work, industry and/or academic major. Your blog would communicate to potential employers that you are mature, professional, and very interested in your work – you are less of a risk. Expand Your Knowledge Writing about your intended career field will push you to learn more. My Career Cafeteria blog as an example of how the writing helps me think about my advice on another level Perceived as Enthusiastic When you blog about your work or leadership experiences you will be Perceived as someone who is enthusiastic about their field. Think about it – people are attracted to enthusiastic people, people prefer to work with enthusiastic people because their enthusiasm is contagious. Let Employers In On Who You Are When an employer reads your blog they are going to get to know who you are in another way. This helps you get hired. How? Think about when you are making a big decision (like where are you going to go to college). Do you want a lot of information or just a little information? For most of us, more information is better. If I only get a little information, I am more likely to say no than yes. This is exactly why your blog gives you an edge, you are sharing information about yourself, how you think, and how you write through your blog. Build a professional blog and you can provide plenty of information about why you are solid candidate.. MyFisherInternship is one way easy way to get started.
  • Build your network before you need it Share your profile with people A way for people to find you LinkedIn can help you build your network Example - find someone at Netflix Explain Contact Degrees A network is defined as a group of LinkedIn users that can contact you through connections up to three degrees away. You are at the center of your network with the following degrees of connections: Direct connections make up the 1st degree of your network. Connections to each of your direct connections make up your 2nd degree. Connections to those in your 2nd degree make up your 3rd degree. Discuss how to reach out to people – write an individualized message.
  • Your Online Brand

    1. 1. Assess Your Brand <ul><li>Do you have both a social brand and a separate professional brand? </li></ul><ul><li>If you have only a social brand – how does this brand represent you professionally? </li></ul><ul><li>If you have a professional brand – what tools are you using to create your brand? </li></ul><ul><li>What does your professional brand say about you? </li></ul>
    2. 7. Your Online Brand Building and maintaining your online presence to give you an edge in your job search.
    3. 8. Ideas for Creating Your Professional Online Brand <ul><li>Using LinkedIn to create a profile and build your personal brand </li></ul><ul><li>Using a blog to give you an edge </li></ul><ul><li>Maintaining your presence </li></ul><ul><li>How this all connects to networking </li></ul>
    4. 9. What is LinkedIn? <ul><li>I recommend using it as the hub for your professional on-line presence </li></ul><ul><ul><li>Information about your experiences </li></ul></ul><ul><ul><li>Recommendations about your work </li></ul></ul><ul><ul><li>Your blog and presentations </li></ul></ul><ul><ul><li>Share information about yourself </li></ul></ul><ul><ul><li>Find people to connect with </li></ul></ul>
    5. 10. How to set up your LinkedIn Profile <ul><li>Overview of what you are doing now and your past work experience and education </li></ul><ul><li>Your summary </li></ul><ul><ul><li>Your professional experiences & goals </li></ul></ul><ul><ul><li>Your specialties </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>What are you reading? Amazon Reading List </li></ul></ul><ul><ul><li>What have you created? Google Presentations </li></ul></ul><ul><ul><li>What are you writing? Wordpress Blog </li></ul></ul>
    6. 11. Profile Cont. <ul><li>Experience Section – providing more details about your experiences </li></ul><ul><li>Recommendations – what people think of you and your work </li></ul><ul><li>Additional Info about you </li></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>LinkedIn Groups </li></ul></ul><ul><ul><li>Websites </li></ul></ul>
    7. 12. Blogging <ul><li>Writing and keeping a blog can help you: </li></ul><ul><ul><li>Build and maintain a professional online presence </li></ul></ul><ul><ul><li>Stand out in the interview process </li></ul></ul><ul><ul><li>Help you expand your knowledge about your career field </li></ul></ul><ul><ul><li>Be perceived as enthusiastic </li></ul></ul><ul><ul><li>Let employers in on who you are professionally </li></ul></ul>
    8. 13. How to Blog <ul><li>Sign up for a free blog at wordpress </li></ul><ul><li>Write about topics related to your major, your career field, your interests, and the industry you want to work in </li></ul><ul><li>Keep your blog posts short </li></ul><ul><li>Write consistently </li></ul><ul><li>Add pictures </li></ul>
    9. 14. Making Connections <ul><li>Connect with: </li></ul><ul><ul><li>Friends and Family </li></ul></ul><ul><ul><li>Professors, Staff & TA’s </li></ul></ul><ul><ul><li>Coworkers & Supervisors </li></ul></ul><ul><ul><li>People you meet at Organization Meetings, Career Fairs, Etc. </li></ul></ul><ul><ul><li>Ask these people to introduce you to others on LikedIn </li></ul></ul>
    10. 15. Connecting to Someone You Know
    11. 16. How Connect via Introductions
    12. 17. How to Find People on LinkedIn <ul><li>Use the Search to zero in on people and companies </li></ul><ul><li>Why? </li></ul><ul><ul><li>Ask for introductions </li></ul></ul><ul><ul><li>Learn about companies you are interested in or will be interviewing with </li></ul></ul><ul><ul><li>Prep for meetings with people </li></ul></ul>
    13. 18. Maintaining Your Connections <ul><li>Read and respond to LinkedIn Updates </li></ul><ul><li>Write and Ask for Recommendations </li></ul><ul><li>Follow reading lists </li></ul>
    14. 19. How this connects to networking <ul><li>Key to network success – build it before you need it </li></ul><ul><li>LinkedIn profile provides you with an easy way to share information about yourself </li></ul><ul><li>And an easy way for people to find you </li></ul><ul><li>LinkedIn can help you find people to connect with to build your network – school connections, groups, employers, etc. </li></ul>
    15. 20. Random Ideas <ul><li>Repurpose your work </li></ul><ul><li>Maintain your presence </li></ul><ul><li>Always use the same image of yourself on your profiles </li></ul><ul><li>Get the most out of your LinkedIn profile </li></ul><ul><ul><li>Link to your blog </li></ul></ul><ul><ul><li>List what you are reading </li></ul></ul><ul><ul><li>Share your presentations </li></ul></ul>
    16. 21. What is your current online presence? <ul><li>Look at what you already share with everyone online and ask yourself if helps or hinders your search for an internship or job </li></ul><ul><li>Google yourself </li></ul>