Blow your mind link building techniques November 5 th , SMX London Link Building During a Recession

Wiep Knol Manager link marketing at Tribal Internet Marketing http://www.tribal-im.com Link marketing blogger at Wiep.net http://wiep.net

Wiep Knol

Manager link marketing at Tribal Internet Marketing http://www.tribal-im.com

Link marketing blogger at Wiep.net

http://wiep.net

What’s for breakfast? Consequences of a recession for link building Linking tactics during a recession Recession related content ideas Takeaways

What’s for breakfast?

Consequences of a recession for link building

Linking tactics during a recession

Recession related content ideas

Takeaways

Budget Available time Expectations Stress Level Required creativity Consequences of a recession for link building

Always efficient Link Building training Improve your skills for more efficiency Training the rest of your staff Picking the low hanging fruit 404 statistics (Google Webmaster Tools) Internal linking structure Paid links Against the rules, but sometimes cheaper during recession Linking tactics during a recession

Always efficient

Link Building training

Improve your skills for more efficiency

Training the rest of your staff

Picking the low hanging fruit

404 statistics (Google Webmaster Tools)

Internal linking structure

Paid links

Against the rules, but sometimes cheaper during recession

Become (or bring) the news Linking tactics during a recession

Monitor bankruptcies in your industry Acquire the entire website Obtain a link from the home page/ landing page Contact webmasters linking to websites that went out of business Linking tactics during a recession

Monitor bankruptcies in your industry

Acquire the entire website

Obtain a link from the home page/ landing page

Contact webmasters linking to websites that went out of business

Don’t: Do: To find them: Search for something like keyword+intitle:”in+liquidation” or keyword+intitle:”in+administration” Local websites, news papers, boards Monitor industry related portals Websites like http://www.insolvency.gov.uk (but then it’s usually already too late) Linking tactics during a recession

Find others in need of content Guest blogging “ Guest blogger wanted” “ Want to write for” Unused blogs: <Keyword> blog intitle:archive -2008 Inposttitle:”my last post” Closed websites: “ website has closed” “ website no longer active” Linking tactics during a recession

Find others in need of content

Guest blogging

“ Guest blogger wanted”

“ Want to write for”

Unused blogs:

<Keyword> blog intitle:archive -2008

Inposttitle:”my last post”

Closed websites:

“ website has closed”

“ website no longer active”

Develop recession related content Comparison tools Graphs, charts and other visuals of ‘how bad things are going’ Highlight recession proof industries or up markets in a down economy Funny widgets, quizzes, etc. Layoff-o-meter Recession related content ideas

Develop recession related content

Comparison tools

Graphs, charts and other visuals of ‘how bad things are going’

Highlight recession proof industries or up markets in a down economy

Funny widgets, quizzes, etc.

Layoff-o-meter

In summary Proven tactics also work during a recession Try to find websites that scream for content Develop recession related content Be creative, but not too greedy

In summary

Proven tactics also work during a recession

Try to find websites that scream for content

Develop recession related content

Be creative, but not too greedy

You can find me online at http://www.tribal-im.com http://wiep.net http://twitter.com/wiep Or contact me at [email_address]