SMX London 2008: Blow Your Mind Link Building Techniques - Wiep Knol
Upcoming SlideShare
Loading in...5
×
 

SMX London 2008: Blow Your Mind Link Building Techniques - Wiep Knol

on

  • 5,185 views

Recession related link building tips

Recession related link building tips

Statistics

Views

Total Views
5,185
Views on SlideShare
4,732
Embed Views
453

Actions

Likes
3
Downloads
20
Comments
0

7 Embeds 453

http://wiep.net 402
http://www.tribal-im.com 43
http://www.slideshare.net 4
http://static.slideshare.net 1
http://www.linkedin.com 1
http://webcache.googleusercontent.com 1
https://www.linkedin.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SMX London 2008: Blow Your Mind Link Building Techniques - Wiep Knol SMX London 2008: Blow Your Mind Link Building Techniques - Wiep Knol Presentation Transcript

    • Blow your mind link building techniques November 5 th , SMX London Link Building During a Recession
      • Wiep Knol
        • Manager link marketing at Tribal Internet Marketing http://www.tribal-im.com
        • Link marketing blogger at Wiep.net
        • http://wiep.net
      • What’s for breakfast?
        • Consequences of a recession for link building
        • Linking tactics during a recession
        • Recession related content ideas
        • Takeaways
    • Budget Available time Expectations Stress Level Required creativity Consequences of a recession for link building
      • Always efficient
        • Link Building training
          • Improve your skills for more efficiency
          • Training the rest of your staff
        • Picking the low hanging fruit
          • 404 statistics (Google Webmaster Tools)
          • Internal linking structure
        • Paid links
          • Against the rules, but sometimes cheaper during recession
      Linking tactics during a recession
    • Become (or bring) the news Linking tactics during a recession
      • Monitor bankruptcies in your industry
        • Acquire the entire website
        • Obtain a link from the home page/ landing page
        • Contact webmasters linking to websites that went out of business
      Linking tactics during a recession
    • Don’t: Do: To find them: Search for something like keyword+intitle:”in+liquidation” or keyword+intitle:”in+administration” Local websites, news papers, boards Monitor industry related portals Websites like http://www.insolvency.gov.uk (but then it’s usually already too late) Linking tactics during a recession
      • Find others in need of content
      • Guest blogging
      • “ Guest blogger wanted”
      • “ Want to write for”
      • Unused blogs:
      • <Keyword> blog intitle:archive -2008
      • Inposttitle:”my last post”
      • Closed websites:
      • “ website has closed”
      • “ website no longer active”
      Linking tactics during a recession
      • Develop recession related content
        • Comparison tools
        • Graphs, charts and other visuals of ‘how bad things are going’
        • Highlight recession proof industries or up markets in a down economy
        • Funny widgets, quizzes, etc.
            • Layoff-o-meter
      Recession related content ideas
      • In summary
      • Proven tactics also work during a recession
      • Try to find websites that scream for content
      • Develop recession related content
      • Be creative, but not too greedy
    • You can find me online at http://www.tribal-im.com http://wiep.net http://twitter.com/wiep Or contact me at [email_address]