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Blow your mind link building techniques November 5 th , SMX London Link Building During a Recession
<ul><li>Wiep Knol </li></ul><ul><ul><li>Manager link marketing at Tribal Internet Marketing  http://www.tribal-im.com   </...
<ul><li>What’s for breakfast? </li></ul><ul><ul><li>Consequences of a recession for link building </li></ul></ul><ul><ul><...
Budget Available time Expectations Stress Level Required creativity Consequences of a recession for link building
<ul><li>Always efficient </li></ul><ul><ul><li>Link Building training </li></ul></ul><ul><ul><ul><li>Improve your skills f...
Become (or bring) the news Linking tactics during a recession
<ul><li>Monitor bankruptcies in your industry </li></ul><ul><ul><li>Acquire the entire website </li></ul></ul><ul><ul><li>...
Don’t: Do: To find them: Search for something like keyword+intitle:”in+liquidation” or keyword+intitle:”in+administration”...
<ul><li>Find others in need of content </li></ul><ul><li>Guest blogging </li></ul><ul><li>“ Guest blogger wanted” </li></u...
<ul><li>Develop recession related content </li></ul><ul><ul><li>Comparison tools </li></ul></ul><ul><ul><li>Graphs, charts...
<ul><li>In summary </li></ul><ul><li>Proven tactics also work during a recession </li></ul><ul><li>Try to find websites th...
You can find me online at http://www.tribal-im.com   http://wiep.net   http://twitter.com/wiep   Or contact me at [email_a...
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SMX London 2008: Blow Your Mind Link Building Techniques - Wiep Knol

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Recession related link building tips

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Transcript of "SMX London 2008: Blow Your Mind Link Building Techniques - Wiep Knol"

  1. 1. Blow your mind link building techniques November 5 th , SMX London Link Building During a Recession
  2. 2. <ul><li>Wiep Knol </li></ul><ul><ul><li>Manager link marketing at Tribal Internet Marketing http://www.tribal-im.com </li></ul></ul><ul><ul><li>Link marketing blogger at Wiep.net </li></ul></ul><ul><ul><li>http://wiep.net </li></ul></ul>
  3. 3. <ul><li>What’s for breakfast? </li></ul><ul><ul><li>Consequences of a recession for link building </li></ul></ul><ul><ul><li>Linking tactics during a recession </li></ul></ul><ul><ul><li>Recession related content ideas </li></ul></ul><ul><ul><li>Takeaways </li></ul></ul>
  4. 4. Budget Available time Expectations Stress Level Required creativity Consequences of a recession for link building
  5. 5. <ul><li>Always efficient </li></ul><ul><ul><li>Link Building training </li></ul></ul><ul><ul><ul><li>Improve your skills for more efficiency </li></ul></ul></ul><ul><ul><ul><li>Training the rest of your staff </li></ul></ul></ul><ul><ul><li>Picking the low hanging fruit </li></ul></ul><ul><ul><ul><li>404 statistics (Google Webmaster Tools) </li></ul></ul></ul><ul><ul><ul><li>Internal linking structure </li></ul></ul></ul><ul><ul><li>Paid links </li></ul></ul><ul><ul><ul><li>Against the rules, but sometimes cheaper during recession </li></ul></ul></ul>Linking tactics during a recession
  6. 6. Become (or bring) the news Linking tactics during a recession
  7. 7. <ul><li>Monitor bankruptcies in your industry </li></ul><ul><ul><li>Acquire the entire website </li></ul></ul><ul><ul><li>Obtain a link from the home page/ landing page </li></ul></ul><ul><ul><li>Contact webmasters linking to websites that went out of business </li></ul></ul>Linking tactics during a recession
  8. 8. Don’t: Do: To find them: Search for something like keyword+intitle:”in+liquidation” or keyword+intitle:”in+administration” Local websites, news papers, boards Monitor industry related portals Websites like http://www.insolvency.gov.uk (but then it’s usually already too late) Linking tactics during a recession
  9. 9. <ul><li>Find others in need of content </li></ul><ul><li>Guest blogging </li></ul><ul><li>“ Guest blogger wanted” </li></ul><ul><li>“ Want to write for” </li></ul><ul><li>Unused blogs: </li></ul><ul><li><Keyword> blog intitle:archive -2008 </li></ul><ul><li>Inposttitle:”my last post” </li></ul><ul><li>Closed websites: </li></ul><ul><li>“ website has closed” </li></ul><ul><li>“ website no longer active” </li></ul>Linking tactics during a recession
  10. 10. <ul><li>Develop recession related content </li></ul><ul><ul><li>Comparison tools </li></ul></ul><ul><ul><li>Graphs, charts and other visuals of ‘how bad things are going’ </li></ul></ul><ul><ul><li>Highlight recession proof industries or up markets in a down economy </li></ul></ul><ul><ul><li>Funny widgets, quizzes, etc. </li></ul></ul><ul><ul><ul><ul><li>Layoff-o-meter </li></ul></ul></ul></ul>Recession related content ideas
  11. 11. <ul><li>In summary </li></ul><ul><li>Proven tactics also work during a recession </li></ul><ul><li>Try to find websites that scream for content </li></ul><ul><li>Develop recession related content </li></ul><ul><li>Be creative, but not too greedy </li></ul>
  12. 12. You can find me online at http://www.tribal-im.com http://wiep.net http://twitter.com/wiep Or contact me at [email_address]
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