SMX London 2008: Blow Your Mind Link Building Techniques - Wiep Knol
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SMX London 2008: Blow Your Mind Link Building Techniques - Wiep Knol

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Recession related link building tips

Recession related link building tips

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  • 1. Blow your mind link building techniques November 5 th , SMX London Link Building During a Recession
  • 2.
    • Wiep Knol
      • Manager link marketing at Tribal Internet Marketing http://www.tribal-im.com
      • Link marketing blogger at Wiep.net
      • http://wiep.net
  • 3.
    • What’s for breakfast?
      • Consequences of a recession for link building
      • Linking tactics during a recession
      • Recession related content ideas
      • Takeaways
  • 4. Budget Available time Expectations Stress Level Required creativity Consequences of a recession for link building
  • 5.
    • Always efficient
      • Link Building training
        • Improve your skills for more efficiency
        • Training the rest of your staff
      • Picking the low hanging fruit
        • 404 statistics (Google Webmaster Tools)
        • Internal linking structure
      • Paid links
        • Against the rules, but sometimes cheaper during recession
    Linking tactics during a recession
  • 6. Become (or bring) the news Linking tactics during a recession
  • 7.
    • Monitor bankruptcies in your industry
      • Acquire the entire website
      • Obtain a link from the home page/ landing page
      • Contact webmasters linking to websites that went out of business
    Linking tactics during a recession
  • 8. Don’t: Do: To find them: Search for something like keyword+intitle:”in+liquidation” or keyword+intitle:”in+administration” Local websites, news papers, boards Monitor industry related portals Websites like http://www.insolvency.gov.uk (but then it’s usually already too late) Linking tactics during a recession
  • 9.
    • Find others in need of content
    • Guest blogging
    • “ Guest blogger wanted”
    • “ Want to write for”
    • Unused blogs:
    • <Keyword> blog intitle:archive -2008
    • Inposttitle:”my last post”
    • Closed websites:
    • “ website has closed”
    • “ website no longer active”
    Linking tactics during a recession
  • 10.
    • Develop recession related content
      • Comparison tools
      • Graphs, charts and other visuals of ‘how bad things are going’
      • Highlight recession proof industries or up markets in a down economy
      • Funny widgets, quizzes, etc.
          • Layoff-o-meter
    Recession related content ideas
  • 11.
    • In summary
    • Proven tactics also work during a recession
    • Try to find websites that scream for content
    • Develop recession related content
    • Be creative, but not too greedy
  • 12. You can find me online at http://www.tribal-im.com http://wiep.net http://twitter.com/wiep Or contact me at [email_address]