Social Media:                                    It all connects© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com   ...
© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com   www.whatwomenmake.com
The distinction between ‘online’ and ‘real                      life’ has disappeared.© Chauncey Zalkin 2011contact: chaun...
Is social media really that important for my                       professional life?© Chauncey Zalkin 2011contact: chaunc...
Small businesses doubled their Twitter usage in 2010 .. More than a third          increased social media over the past ye...
All industries are changing                         CV              Business© Chauncey Zalkin 2011contact: chaunceyzalkin@...
I offer ____© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com                  www.whatwomenmake.com
Value/Value          Brand               Principles                      Personality               Beliefs              Id...
Everyone seems to agree that brand as content creator is an          unstoppable force.                                   ...
Content Marketing:        What you say        How you want to say it        To whom do you want to say it© Chauncey Zal...
Social media takes knowledge and makes it highly iterative. It     creates content as a social object. That is, content is...
Content© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com             www.whatwomenmake.com
Who to follow                                                             clients                                         ...
Where do we start?© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com                        www.whatwomenmake.com
Inform                                           Be Succinct                                           Summarize          ...
Engage                                    (Don’t be boring.)© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com       ...
Information                          A Break                                    <<or>>© Chauncey Zalkin 2011contact: chaun...
Be Real© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com             www.whatwomenmake.com
No Platitudes© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com                   www.whatwomenmake.com
Show how smart you are© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com                 www.whatwomenmake.com
Be transparent© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com                    www.whatwomenmake.com
•Monday biggest post day                                •Wednesday biggest comment day                  •Morning posts 39....
Marketers with blogs generate 67% more leads. -Hubspot© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com             ...
© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com   www.whatwomenmake.com
© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com   www.whatwomenmake.com
Blog© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com          www.whatwomenmake.com
ways of sharing                                    It all connects.© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com...
Automate your social media through                          apps        • Your twitter feed on LinkedIn & your blog       ...
share  “liking” as spreading© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com   www.whatwomenmake.com
share    Share content that reflects    your values and principles    on twitter Start a conversation© Chauncey Zalkin 2011...
share         Share your blog posts on         twitter and on your         (company’s) facebook page© Chauncey Zalkin 2011...
share        Syndicate Your        Tweets on your blog© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com   www.whatwo...
share        Syndicate Your        Blogposts on linkedin© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com   www.what...
1                                        2                                            3                                   ...
I can        •     Set this all up for you        •     Give you a manageable schedule        •     Advise you along the w...
yes, I will launch and manage your social mediapresence. By taking you through a series of exercises,we can both figure out...
I can build you a manageable schedule,                   25 minutes,twice a week with small daily                   bites ...
Research, Refine, Oversee© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com                              www.whatwomen...
If you’re an entrepreneur or testing the waters            on a business idea, come to a power-packed            entrepren...
Upcoming SlideShare
Loading in...5
×

Chauncey Zalkin - Social Media Starts With Content - Talk Given to EPWN Spain and University of Barcelona Alumni March 24, 2011Barcelona)

1,058

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,058
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Chauncey Zalkin - Social Media Starts With Content - Talk Given to EPWN Spain and University of Barcelona Alumni March 24, 2011Barcelona)

  1. 1. Social Media: It all connects© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  2. 2. © Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  3. 3. The distinction between ‘online’ and ‘real life’ has disappeared.© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  4. 4. Is social media really that important for my professional life?© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  5. 5. Small businesses doubled their Twitter usage in 2010 .. More than a third increased social media over the past year, 50% say they plan to do even more in the next year. -ReadWriteWeb, 2011 Social networking now eats up twice as much online time as any other activity... Email plunged from 11.5% to 8.3% -Nielsen Study, 2010 The number of adults who use Twitter is expected to double between 2009 and 2012 (from 18 million in 2009, to 36 million in 2012) -Emarketer, 2010 20 million Facebook users become fans of Pages per day. In 2010, 44% of ‘shares’ occurred through Facebook up 33% from 2009. -Mashable, 2010© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  6. 6. All industries are changing CV Business© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  7. 7. I offer ____© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  8. 8. Value/Value Brand Principles Personality Beliefs Identity© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  9. 9. Everyone seems to agree that brand as content creator is an unstoppable force. - Ogilivy PR blog on the SXSW 2011 conference, THE pivotal event in technology and music in the world© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  10. 10. Content Marketing: What you say How you want to say it To whom do you want to say it© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  11. 11. Social media takes knowledge and makes it highly iterative. It creates content as a social object. That is, content is no longer a point in time, but something that is part of a social interaction, such as a discussion. -http://radar.oreilly.com/© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  12. 12. Content© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  13. 13. Who to follow clients prospects category bloggers related news relevant social issues people you admire© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  14. 14. Where do we start?© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  15. 15. Inform Be Succinct Summarize Blog Be Visual SEO© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  16. 16. Engage (Don’t be boring.)© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  17. 17. Information A Break <<or>>© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  18. 18. Be Real© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  19. 19. No Platitudes© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  20. 20. Show how smart you are© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  21. 21. Be transparent© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  22. 22. •Monday biggest post day •Wednesday biggest comment day •Morning posts 39.7% more effective in terms of user engagement than afternoon *Vitrue white paper 2010© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  23. 23. Marketers with blogs generate 67% more leads. -Hubspot© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  24. 24. © Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  25. 25. © Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  26. 26. Blog© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  27. 27. ways of sharing It all connects.© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  28. 28. Automate your social media through apps • Your twitter feed on LinkedIn & your blog • Your blog posts on LinkedIn • Your blog’s latest on twitter • Set up a Facebook page that links to your twitter or blog • Add your SM to your email signature • And share your favorite finds through friendfeed, digg, stumbleupon, or google buzz.© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  29. 29. share “liking” as spreading© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  30. 30. share Share content that reflects your values and principles on twitter Start a conversation© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  31. 31. share Share your blog posts on twitter and on your (company’s) facebook page© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  32. 32. share Syndicate Your Tweets on your blog© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  33. 33. share Syndicate Your Blogposts on linkedin© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  34. 34. 1 2 3 4© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  35. 35. I can • Set this all up for you • Give you a manageable schedule • Advise you along the way • Or even write for you.© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  36. 36. yes, I will launch and manage your social mediapresence. By taking you through a series of exercises,we can both figure out what it is you want to convey.© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  37. 37. I can build you a manageable schedule, 25 minutes,twice a week with small daily bites where you can check in with the universe. It’s a lot easier and more satisfying than you think.© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  38. 38. Research, Refine, Oversee© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  39. 39. If you’re an entrepreneur or testing the waters on a business idea, come to a power-packed entrepreneurs workshop on May 7th where you’ll walk away with the beginnings of your one-page business plan and brand and social media strategy, valuable research skills, financial assistance, and legal advice, a roadmap for goal setting, and more. Thanks for coming!© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×