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Chauncey Zalkin - Social Media Starts With Content - Talk Given to EPWN Spain and University of Barcelona Alumni March 24, 2011Barcelona)
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Chauncey Zalkin - Social Media Starts With Content - Talk Given to EPWN Spain and University of Barcelona Alumni March 24, 2011Barcelona)

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  • 1. Social Media: It all connects© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 2. © Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 3. The distinction between ‘online’ and ‘real life’ has disappeared.© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 4. Is social media really that important for my professional life?© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 5. Small businesses doubled their Twitter usage in 2010 .. More than a third increased social media over the past year, 50% say they plan to do even more in the next year. -ReadWriteWeb, 2011 Social networking now eats up twice as much online time as any other activity... Email plunged from 11.5% to 8.3% -Nielsen Study, 2010 The number of adults who use Twitter is expected to double between 2009 and 2012 (from 18 million in 2009, to 36 million in 2012) -Emarketer, 2010 20 million Facebook users become fans of Pages per day. In 2010, 44% of ‘shares’ occurred through Facebook up 33% from 2009. -Mashable, 2010© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 6. All industries are changing CV Business© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 7. I offer ____© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 8. Value/Value Brand Principles Personality Beliefs Identity© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 9. Everyone seems to agree that brand as content creator is an unstoppable force. - Ogilivy PR blog on the SXSW 2011 conference, THE pivotal event in technology and music in the world© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 10. Content Marketing: What you say How you want to say it To whom do you want to say it© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 11. Social media takes knowledge and makes it highly iterative. It creates content as a social object. That is, content is no longer a point in time, but something that is part of a social interaction, such as a discussion. -http://radar.oreilly.com/© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 12. Content© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 13. Who to follow clients prospects category bloggers related news relevant social issues people you admire© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 14. Where do we start?© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 15. Inform Be Succinct Summarize Blog Be Visual SEO© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 16. Engage (Don’t be boring.)© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 17. Information A Break <<or>>© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 18. Be Real© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 19. No Platitudes© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 20. Show how smart you are© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 21. Be transparent© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 22. •Monday biggest post day •Wednesday biggest comment day •Morning posts 39.7% more effective in terms of user engagement than afternoon *Vitrue white paper 2010© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 23. Marketers with blogs generate 67% more leads. -Hubspot© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 24. © Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 25. © Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 26. Blog© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 27. ways of sharing It all connects.© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 28. Automate your social media through apps • Your twitter feed on LinkedIn & your blog • Your blog posts on LinkedIn • Your blog’s latest on twitter • Set up a Facebook page that links to your twitter or blog • Add your SM to your email signature • And share your favorite finds through friendfeed, digg, stumbleupon, or google buzz.© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 29. share “liking” as spreading© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 30. share Share content that reflects your values and principles on twitter Start a conversation© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 31. share Share your blog posts on twitter and on your (company’s) facebook page© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 32. share Syndicate Your Tweets on your blog© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 33. share Syndicate Your Blogposts on linkedin© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 34. 1 2 3 4© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 35. I can • Set this all up for you • Give you a manageable schedule • Advise you along the way • Or even write for you.© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 36. yes, I will launch and manage your social mediapresence. By taking you through a series of exercises,we can both figure out what it is you want to convey.© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 37. I can build you a manageable schedule, 25 minutes,twice a week with small daily bites where you can check in with the universe. It’s a lot easier and more satisfying than you think.© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 38. Research, Refine, Oversee© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com
  • 39. If you’re an entrepreneur or testing the waters on a business idea, come to a power-packed entrepreneurs workshop on May 7th where you’ll walk away with the beginnings of your one-page business plan and brand and social media strategy, valuable research skills, financial assistance, and legal advice, a roadmap for goal setting, and more. Thanks for coming!© Chauncey Zalkin 2011contact: chaunceyzalkin@gmail.com www.whatwomenmake.com