The document discusses the relationship between non-governmental organizations (NGOs) and public relations. It notes that NGOs rely heavily on PR as they breathe, eat, and sleep PR. It provides statistics on the number of NGOs worldwide and in various countries. It also discusses the types of PR activities many NGOs engage in, common skills needed for PR roles in the NGO sector, and benefits and challenges of working for NGOs of different sizes.

1. NON GOVERNMENTAL ORGANIZATIONS AND PUBLIC RELATIONS Presented By Abdelkrim Hacine Erab Fuqaha Andy Mahady Joni Weddburn Gunjan Wathodkar 3 rd December, 2008 | MA Public Relations|University of Westminster| London| UK

2. THIRD SECTOR Breathes PR Eats PR Sleeps PR

3. WHAT IS NGO/NPO? Have different names - The Development Sector - The Third Sector - The Fifth Estate Are legally constituted organizations Have efficient outreach than some governmental organizations - Social Development - Religion - Environment - Health - Education - Culture Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine

4. STRUCTURE Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine

5. WORLDWIDE NGO MARKET VALUE Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine MARKET VALUE

6. UK NGO LANDSCAPE Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine 5,000 180,000 20,000

7. UK NGO MARKET UK MARKET Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine

8. INTERNATIONAL & NATIONAL NGOS National and Local NGOs Russia: 277,000 China : 134,268 India: 1 million Worldwide NGOs: 44, 000 Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine

9. KEY PR AGENCIES WORKING FOR NOT-FOR-PROFIT SECTOR OTHER AGENCIES : PR MISCHIEF,BORKOWSKI,BRAND REPUBLIC,BELL POTTINGER Third sector – Breathes PR, Eats PR, Sleeps PR Abdelkrim Hacine PR AGENCY NGO ACTIVITIES Punch Communications British Heart Foundation Promote the Healthy Living catalogue Weber Shandwick Oxfam Reinvigorate its engagement with the British Public Frank PR Cancer Research UK Organize fundraising campaign Munro and Foster British Association for Sexual Health & HIV Organize HIV awareness campaigns

10. AVAILABLE JOBS Third sector – Breathes PR, Eats PR, Sleeps PR Erab Fuqaha

11. What do PR practitioners offer to the sector? Third sector – Breathes PR, Eats PR, Sleeps PR Erab Fuqaha

12. RANGE OF SALARIES Third sector – Breathes PR, Eats PR, Sleeps PR Erab Fuqaha Source: www.thirdsector.co.uk

13. SALARY DIFFRENCES Third sector – Breathes PR, Eats PR, Sleeps PR Erab Fuqaha The British Lung Foundation Hackney Community Transport Group Director of Communications Director of Communications £70,000 £50,000 Report to Chief Executive Member of Senior Management Shape overall direction of the organization Develop and implement communications strategy Develop core values of quality, equality and user involvement Managing relationships with the media Engagement with key stakeholders Outstanding written and verbal presentation skills

14. KEY ATTRIBUTES AND SKILLS Third sector – Breathes PR, Eats PR, Sleeps PR Joni Wedd Ability to work autonomously Budget Management Genuine passion for the cause

15. KEY ATTRIBUTES AND SKILLS Third sector – Breathes PR, Eats PR, Sleeps PR Joni Wedd Research Capabilities Fundraising Skills Persuasive Pitching Abilities

16. KEY ATTRIBUTES AND SKILLS Third sector – Breathes PR, Eats PR, Sleeps PR Joni Wedd Empathy and Understanding Robust Networking Relationship Building Skills

17. Working for NGOs The good and the bad (or why size matters) Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

18. “ Medium sized charities are the best ones to work for.” Birdsong Charity Consulting Sector-wide report July 2008 Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

19. CHARITIES Small - under 50 staff Medium - 51 – 200 staff Large - over 201 staff Birdsong Charity Consulting Sector-wide report July 2008 Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

20. The workload of my job is reasonable Birdsong Charity Consulting Sector-wide report July 2008 Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

21. Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

22. “ I think this sector is also more relaxed to work in, in terms of clothes and the lack of office politics or very little anyway. I think people tend to 'muck in' more as well.” Shafia Begum Communications Development Worker Hopscotch Asian Women’s Centre Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

23. Relaxed working atmosphere People tend to 'muck in' A chance to work on projects you are passionate about Flexible working hours Thought charity made best use of its resources Happy with training and development Shafia Begum Communications Development Worker Hopscotch Asian Women’s Centre Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady OTHER POSITIVE ASPECTS

24. “ I am proud to work for this charity” Source: Birdsong Charity Consulting Sector-wide report July 2008 Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

25. "I remember spending two hours with a charity chief executive discussing a press release about the appointment of two new directors, which I knew would only end up being a few lines (in a magazine)." Joe Saxton, “ Driver of ideas” nfpSynergy Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

26. Third sector – Breathes PR, Eats PR, Sleeps PR Andy Mahady

27. “ Much of the credibility and influence of campaigning NGOs derive from their perceived altruism.” Source: PR, A Persuasive Industry; Trevor Morris and Simon Goldsworthy (2008),pg.125 Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar

28. DOUBT KILLS, CALL 999 IMMEDIATELY Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar

29. PUBLIC RELATION COMES TO THE RESCUE. Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar

30. SEEDS OF THOUGHT… Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar

31. STRATEGIES OF DOUBT KILLS Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar PR ACTIVITY Chest Pain Awareness Day Advertorials Testimonials CELEBRITY ENDORSEMENT NEW MEDIA Website Podcasts

32. EVALUATION OF DOUBT KILLS CAMPAIGN Award Winning Campaign CIPR Excellence Awards 2007 Winners PR Week Award 2007 £3,314, 945 Media Coverage Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar

33. MEDIA COVERAGE on DOUBT KILLS Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar

34. “ For any corporate organization PR is just one aspect of what they do. NGOs are mainly PR in themselves.” – Simon Goldsworthy Third sector – Breathes PR, Eats PR, Sleeps PR Gunjan Wathodkar