Do you know about pay-per-call advertisements? Read out this document by Wesley Yuhn of Tampa on the benefits of pay-per-call advertising.

1. Is Pay Per Call Advertising the Same as Pay Per Click?
With all the fancy new methods of contacting people,
advertising your services and products and getting
people’s attention, is Pay per Call any less complicated
and expensive than Pay per Click?
If you are the advocator of the old school of marketing
through television, radio and print, you’ll be familiar with
the pay per call ads as those that end with “the next 500
callers will get xxx free”. These ads have been running
since the 1950s.
Pay per call for mobile devices are designed to inspire without using gimmicks. Additionally, these mobile
marketing ads work to increase sales leads for business2business as well as direct marketing to consumers.
This is something that the television ads are unable to do.
Benefits of Pay per Call Advertising
First of all, Pay per Call is the cheaper and easier alternative to Pay per Click in terms of interacting with your
target audience.
There are several reasons for this.
· ROI – Focused and measurable advertising
· You can target specific demographics or combinations of specific demographics such as combining area,
age and gender
· Pay per Call conversion to sales is 2 times of what outbound lead generation calls produce
· Pay per Call reaches an interested consumer immediately
Pay per Call is an inbound calling campaign in which only those interested in your product are going to be calling.
Compared to outbound lead calling, this methodology avoids the delays from the moment that your sales department
gets the lead until they are able to actually talk to the party who may no longer be interested.
According to one of the top experts in Click2Call and Pay Per Call Advertising as a mobile marketing strategy,
Wesley Yuhn, “Click2Call works hand in hand with Pay per Call advertising. In many cases, they are basically
the same but they can be separated into campaigns with each supporting the other. In the highly competitive world

2. of virtual marketing, companies need to consider budgeting for as many types of advertising as the wallet allows,
especially those that support each other.”
Which Products and Services Are Most Suitable to Pay Per Call?
Any company with an inbound call center is already a good candidate for pay per call. Yet, there are statistics that
show certain industries, including consumer oriented or business to business, continue to do better than others.
· Education industries including text books, certification and college courses and supplies for educators
· Health and Welfare industries including medical devices, pharmaceutical supplies and pain relievers
· Insurances
· Personal Computer and Tech Support
· Home services including home health care assistants, plumbers, electricians, contractors and interior
decorators
· Branded products that consumers are familiar with such as Delonghi coffee makers, Kitchen Aid products
and Black and Decker tools
· Travel industries including airline tickets, travel and tour services
· Rehabilitation services for drug or alcohol abuse
· Services and products for seniors
For small businesses, such as local proprietor owned companies with no traditional call center, having a designated
telephone and one person to answer the calls is usually sufficient. Pay per call advertising is designed to increase
sales according to the level at which your business already operates.