If you're new to the mobile marketing world, here are the 9 tools you need to make sure your app is a success - including in-app analytics, marketing and competitive intelligence platforms.

1. 9 Great Mobile
Marketing tools
You shouldn’t live without
The mobile Data Analytics company

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According to Venture Beat, 36% of mobile app publishers are
basing their marketing effort on the intelligence gained from
just 1 analytics tool.

3. 3 © 2015 wefi. Confidential Information
With so many
app analytics
offerings
available today,
why limit your
insight?

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Let's take look at
key mobile app
analytics categories
and the
9 tools you need
to boost market
share, user
engagement and
revenue.

5. Up first-
Inn app analytics tools

6. Why do you need to track in-app analytics?
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• To refine your app's functionality
• Optimize marketing efforts
• Increase time in-app
• Attract new users

7. In app analytic: User Behavior tools
Understanding what your users are doing
once they open your mobile app
is an essential piece of the marketing puzzle
!

8. In app analytic: User Behavior tools
Understanding what your users are doing
once they open your mobile app
is an essential piece of the marketing puzzle
!
Which tools should you use to track user behavior?

9. In app analytic: A/B Testing Analytics
Seeing how people respond to changes in icons,
text, app flows and even functionality is critical.
!

10. In app analytic: A/B Testing Analytics
Seeing how people respond to changes in icons,
text, app flows and even functionality is critical.
!
A great tool for A/B testing analytics is:

11. In-App Analytics: Attribution and Remarketing
A dedicated attribution and remarketing tool helps
optimize customer acquisition and retention costs.
!

12. In-App Analytics: Attribution and Remarketing
A dedicated attribution and remarketing tool helps
optimize customer acquisition and retention costs.
!
Take this attribution and remarketing tool for a test spin:

13. In-App Analytics: Install Source Data
Analyzing installs by source offers insight into
attracting users and increasing results across all
channels.
!

14. In-App Analytics: Install Source Data
Analyzing installs by source offers insight into
attracting users and increasing results across all
channels.
!
Try out one of these solutions:
Monitor Installs by Source App Search Optimization

15. Up Next-
App Marketing Analysis Tools

16. Why should you care about app marketing analysis tools?
Mobile marketers need to look beyond in-app data, and examine 3rd party
info to see how their apps compare to others in the industry.

17. App Marketing Analysis: User Segmentation
You need an analytics tool that provides data on
user demographics, opinions of app quality and
cross-app indexing based on country.
!

18. App Marketing Analysis: User Segmentation
You need an analytics tool that offers provides data
on user demographics, opinions of app quality and
cross-app indexing based on country.
!
Looking to find out which apps are most popular in
different countries?

19. App Marketing Analysis: Cross-App Competitive Intelligence
In-app analytics are great, but if you don’t know
where your app fits into the competitive landscape,
your marketing efforts can fall flat.
!
Our pick for the top app competitive intelligence tool:

20. If you aren’t using the full breadth of mobile marketing tools,
you’re handcuffing your mobile app and probably losing out
on some market share.
Summary

21. Get access to competitive app
intelligence from real users!
https://compariscope.wefi.com