About H&H Webranking, incl findings from 2009

1. H&H Webranking GCC
Dubai, O t b
D b i October 7 2009

2. The story of H&H Webranking
Annual corporate website survey, started in 1997 to improve
use of Internet also for corporations
Year by year
1997 Sweden
1998 Nordic countries
2001 Europe top 100
2004 Italy, Netherlands,
Italy Netherlands Germany
2007 Emerging markets: Russia, Kazakhstan, Ukraine, Turkey
2009 GCC, Europe top 500
, p p
2009-10-07 | 2

3. What is H&H Webranking
Yearly review of th largest
Y l i f the l t
corporate websites to improve
online corporate communication
According to 90% of
850 websites in 30 countries
the respondents, the
The rankings are based on survey
of requirements and demands from corporate website is
business journalists, analysts and the main source for
investors
corporate information
The H&H Webranking report is
used regularly by more than 100
companies throughout Europe as a
i th h tE
tool for improving online
communication
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4. How does it work
Methodology
M th d l
1. The Survey
Questionnaire sent to analysts,
y ,
investors and business journalists
Their answers create the basis for the
research protocol
20% renewal ratio
2. The Ranking
Ranking of all websites based on the 3. The Results
protocol
t l
Gathering of Best Practice database
Knowledge gathering of trends
3. The Results
Analysis of the results
Publishing of results
The
Th H&H W b ki R
Webranking Report i
t is
launched
Seminars and Awards
2009-10-07 | 4

5. The most published research on corporate
websites
2009-10-07 | 5

6. H&H Webranking GCC
First ranking of corporate websites in GCC
Largest companies by market cap in
Bahrain
Kuwait
Qatar
Saudi Arabia
United Arab Emirates
Total of 85 companies
GCC rankings are the first to be published based on the
protocol of 2009
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7. Examples of findings in the survey 2009
p g y 9
Requirements based on responses from more than 350
business journalists, analysts and investors

8. Up to date information
Q: How fast should the news flow on a corporate website (i.e.
financial reports, press releases, webcasts etc.) be updated?
p ,p , ) p
Answers Number Share
1.In real time 195 62%
2.Within 3 minutes 62 20%
3.During the same day 35 11%
4.Within
4 Within a week 8 3%
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9. Internet habits
Q: How often are you connected to the Internet?
Answers Number Share
1.Permanently online 256 82%
2.One or more times per day 52 17%
3.At least once a week 0 0%
4.Less often than once a week 1 0%
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10. Information on corporate websites
Q: How often do you search for information on corporate websites?
Answers Number Share
1.Several
1 Several times per day 139 44%
2.Daily 88 28%
3.Weekly
3 W kl 58 19%
4.Monthly or less often 18 6%
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11. Mobile access
Q: Do you access the Web with a mobile phone?
Answers Number Share
1.Daily 48 15%
2.Weekly 50 16%
3.Monthly 18 6%
4.Never, although I have a cell phone with an internet browser 51 16%
5.Never, don’t use a cell phone with an internet browser 53 17%
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12. Most requested – financial information
Latest annual report in PDF
L l i
Latest interim report in PDF
Financial targets
Debt/credit/financing
g
information
Information about major
shareholders/free float
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13. Most requested – press
Archive f
A hi of press releases
l
Clear time-stamps for press
releases
l
Fact sheet in PDF
Transcripts from
teleconferences
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14. Most requested – company information
Market h
M k share/Sector or
/S
competitor statistics
Fast f t
F t facts with key information
ith k i f ti
Information about the business
operations
Geographical dispersion of
production and sales
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15. The results and the reports
p

16. How does it work
Methodology
M th d l
1. The Survey
Questionnaire sent to analysts,
y ,
investors and business journalists
Their answers create the basis for the
research protocol
20% renewal ratio
2. The Ranking
Ranking of all websites based on the 3. The Results
protocol
t l
Gathering of Best Practice database
Knowledge gathering of trends
3. The Results
Analysis of the results
Publishing of results
The
Th H&H W b ki R
Webranking Report i
t is
launched
Seminars and Awards
2009-10-07 | 16

17. The results and the reports
Results published in business
R l bli h d i b i
dailies all over the world
Reports available to all
R t il bl t ll
companies included in the
g
rankings
General report
Company report
Sector
S t report t
Content of the reports
Q&A of target group survey
Analysis of requirements
Scoring motive
Best practice
Company result
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18. Questions and answers from the target
group survey
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19. Analysis of requirements of each sector on
a corporate website
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20. Scoring motive
Who wants the criteria
By target group
By region
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21. Best practice
What companies have solved the issue in a good way?
Links and screenshots
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22. Company score
Score per criteria
Also score for your
peers are available in
the Sector report
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23. Winners of H&H Webranking GCC
Award ceremony today 18.15
Press conference tomorrow 10.00
Results published on www.webranking.eu tomorrow 11.00
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