Internet Marketing - Two words that has changed not only the way business works, but also the way business grows. With the Internet as their primary channel, companies, all across the globe are no longer living on the sole mercy of print media, or TV advertising or radio ads. No doubt, the attention of businesses now-a-day has drifted more online advertising and marketing strategies. When it comes to the selection of the right Internet marketing strategy, businesses have a range of alternatives best fits their needs. Under mentioned are some of the most popular and widely employed online marketing strategies. Affiliate Marketing: This performance-based marketing strategy entails merchant (business owner) to pay the affiliate (website owner) as the latter promotes the former’s business products and services through their websites. In this, a banner ad of the merchant’s product/services is on placed on the affiliate’s website, and he is paid on the basis of the number of times the advertisement is clicked by the customers, and purchases are done. Display Advertising: It is one of the most commonly utilized and widely accepted ways of online advertising. Alike affiliate marketing, display advertising requires positioning of banner ads on websites wherein the probability of audiences to click on the banner is quite high. The website may or may not be relevant to the theme of the banner advertisement. E-mail Marketing: Just like the name suggests, E-mail marketing involves businesses to advertise their product or services, via e-mail. Depending on the nature of business, one can select from a wide range of option on what to send in the e-mail, such as coupon, newsletter, invitation to a special event or survey poll. Inbound Marketing: This form of marketing strategy utilizes online content, such as articles, press releases, blogs, social media interactions and podcasts, to allure new customers. The main idea is to create a brand image via content publishing and draw visitor’s traffic on to the website. Pay-Per-Click Advertising: As a part of search engine marketing strategy, Pay-per-click involves placement of advertisements on popular search engines like Google, Yahoo and Bing. The ads are easy to distinguish as they are positioned at special top or side panels on the page. Normally, the best position is given to one who bid highest for that specific space. Search Engine Optimization: This technique is most widely used for the sole reason of increasing the website’s visibility and to place the website in the top search engine ranking positions. SEO help businesses to stay at the top in the search engine page, when the user searches for the business or something similar. It is usually achieved by placing the right keywords in the website, linking with other similar business websites, and via online content promotion.