Utilizing an event app has become a "must have" rather than a "nice to have" for managing events, engaging attendees and building revenue.
The average U.S. Smartphone user has between 32 and 65 apps on their mobile phone - so your attendees are not only comfortable with mobile apps, they rely on them as part of their daily lives.
In this free webinar, Co-Founder and CEO of Feathr, Aidan Augustin, shared strategies and best practices for choosing the right app, promoting your app, attendee adoption and how to measure your results.
The webinar will cover how mobile event apps:
• Increase member engagement and loyalty, and how you can make them work for you.
• Create an attendee experience that gets everyone talking and thinking beyond your event.
• Add to your bottom line through increased revenue opportunities.
• Provide reporting and insights into your attendees, and what they really want from you.
2. What is an event app?
Attendee engagement tool
Communication channel
Valuable data source
Revenue steam
Program replacement
An organizer’s best friend!
12. 2. Appreciate Push’s Power
• 60%-90% view rate (vs email’s <20%)
• Smartphone owners check phones
150x per day on average
13. 2. Appreciate Push’s Power
• 60%-90% view rate (vs email’s <20%)
• Smartphone owners check phones
150x per day on average
• Phones are always within arms reach
36. 6. Monetize
• Target attendees by demographic, etc
• Measure # sponsor impressions,
clicks
• Opportunities before, during and after
37. 6. Monetize
• Target attendees by demographic, etc
• Measure # sponsor impressions,
clicks
• Opportunities before, during and after
• Within app, but also on the web