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  1. 2. A mountain of tyres in Kenya WE CAN CHANGE THIS MOUNTAIN OF GARBAGE INTO SOMETHING USEFUL
  2. 3. WE BEAT THE MOUNTAIN IS A SYMBOL, A BRAND, A MOVEMENT YOU AND ME WON’T LET THE WORLD GO TO WASTE! WE CAN MAKE A REAL DIFFERENCE!
  3. 4. TOGETHER WE CAN PROFITABLY CREATE, PRODUCE, AND SELL HIGH QUALITY PRODUCTS MADE FROM 100% RECYCLED MATERIALS, FOR FUNCTIONAL USE IN A GLOBAL MARKET
  4. 5. The Target Group <ul><ul><li>Men and women between 20 and 40 years old </li></ul></ul><ul><ul><li>A global target group </li></ul></ul><ul><ul><li>Individual and critical persons who want to make a statement </li></ul></ul><ul><ul><li>People who choose quality over price </li></ul></ul><ul><ul><li>Socially involved </li></ul></ul><ul><ul><li>Early adapters </li></ul></ul>
  5. 6. Customer Needs <ul><li>Research shows that 85 percent of the people finds it important that companies are socially responsible. </li></ul><ul><li>60 percent of the consumers is not able to mention a sustainable brand. </li></ul><ul><li>Two third of the consumers are having a less sustainable lifestyle than they would want to. </li></ul><ul><li>We Beat The Mountain is going to change this! </li></ul>
  6. 7. A Flat World Company
  7. 8. Why WBTM? <ul><li>Organizational design optimally uses our experience in Strategic Sourcing and the core competences of our selected partners. </li></ul><ul><li>WBTM products are professionally designed, unbreakable, made of high quality materials and have a cool look. </li></ul><ul><li>WBTM will be more than a brand; it will become a movement people want to be part of. </li></ul><ul><li>Profit will be invested in new sustainable products; we will continue cleaning up the world. </li></ul><ul><li>We are determined to beat the mountain! </li></ul>
  8. 9. Marketing & Sales <ul><li>Marketing </li></ul><ul><li>Cooperation with professional marketing agencies </li></ul><ul><li>Launching the brand on international scale </li></ul><ul><li>Building a community around the brand </li></ul><ul><li>Sales </li></ul><ul><li>Direct sales: webshop </li></ul><ul><li>Loyalty sales for industry leaders: </li></ul><ul><ul><ul><li>Tyre manufacturers </li></ul></ul></ul><ul><ul><ul><li>Car (& car equipment) manufacturers </li></ul></ul></ul><ul><ul><ul><li>Finance </li></ul></ul></ul><ul><ul><ul><li>Travel </li></ul></ul></ul><ul><ul><ul><li>Petrol </li></ul></ul></ul><ul><ul><ul><li>Etc. </li></ul></ul></ul><ul><li>Via distributors (stores, warehouses, etc.) </li></ul>
  9. 10. Expected Sales Suitcase <ul><li>The annual turnover in luggage is $ 18 billion worldwide. </li></ul><ul><li>Approximately 72 million pieces of luggage are sold annually worldwide. </li></ul><ul><li>Expected sales We Beat the Mountain suitcase: </li></ul>Scenario’s Year 1 Year 2 Year 3 Better 10,000 15,000 20,000 Average 5,000 7,500 15,000 Bad 3,000 5,000 7,500

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