The mobile as a health hub, and how bluetooth low energy enables the market

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The mobile as a health hub, and how bluetooth low energy enables the market

  1. 1. © Cambridge Silicon Radio 2010 Paul Williamson The mobile handset health hub One Nucleus and the Cambridge Wireless Wireless Healthcare SIG November 17th 2010
  2. 2. © Cambridge Silicon Radio 2010 The case for the handset as a mobile health platform
  3. 3. © Cambridge Silicon Radio 2010 What is the Market?  Applications range from Fitness to Chronic disease management and home care  Very different requirements
  4. 4. © Cambridge Silicon Radio 2010 What is the Continua Health Alliance  Non-profit alliance of >200 companies have selected the standards that are most suitable to the health applications they support  Version 1 selected Bluetooth as the wireless standard  Version 2 will use Bluetooth Low Energy  The alliance is supporting efforts to roll out health technology on mobile phone platforms Mobile connectivity for health
  5. 5. © Cambridge Silicon Radio 2010 Example of a Continua compliant service Bluetooth HDP profile Internet Protocol Mobile Handset (manager) Health device (sensor) Medical records serverHealth Service Internet Protocol Health management Coaching Healthcare integration  What does the continua Health alliance model look like?
  6. 6. © Cambridge Silicon Radio 2010 Why use the mobile phone ?  It is a single personal device – Selected and maintained by the user, carried everywhere  Flexible platform – User selects only the accessories that they require  Engaging user interface – Simple devices can be given rich user interfaces  Ubiquitous connectivity – Near total population coverage and continues growing – Global standards of connectivity  Powerful application platform – Can be customised to meet the changing needs of the user – Evolving to offer the best user interface experience  Security and Payment systems in place – Already proven in the Consumer space
  7. 7. © Cambridge Silicon Radio 2010 Why use the mobile phone ? Mobile accessories will form the basis of connected health services
  8. 8. © Cambridge Silicon Radio 2010 How will it work in practice?
  9. 9. © Cambridge Silicon Radio 2010 Bluetooth low energy is optimised to provide mobile health  The seeds of success have been planted in the spec  Truly low power, low power connection to the mobile phone  Bluetooth low energy advertising is a powerful tool  Any accessory can advertise the services that it can offer I am a weight scale
  10. 10. © Cambridge Silicon Radio 2010 Powerful mechanisms exist in the protocol  Any device can listen to the adverts There is a weight scale available
  11. 11. © Cambridge Silicon Radio 2010 Powerful mechanisms exist in the protocol  The device can enquire about the capabilities of the accessory What attributes do you have?
  12. 12. © Cambridge Silicon Radio 2010 Powerful mechanisms exist in the protocol  The accessory will report a list of its capabilities (attributes) Here is a list
  13. 13. © Cambridge Silicon Radio 2010 Enables exploration of services  The device can search for apps that can understand that accessory What apps support this accessory?
  14. 14. © Cambridge Silicon Radio 2010 Customised applications  The device can offer the user a choice of applications Which app would you like?
  15. 15. © Cambridge Silicon Radio 2010 Creates a rich UI for simple devices  Once installed the user can configure the accessory using a simple UI – The device can have a lot more capability without a complex UI – E.g. Set User names and Ids for multiple users
  16. 16. © Cambridge Silicon Radio 2010 One device can be used for many services  Once connected the accessory can have access to web information and services – Fitness training – Weight management – Chronic disease management
  17. 17. © Cambridge Silicon Radio 2010 Web connected accessories  Once set up the accessory will have the power of the web
  18. 18. © Cambridge Silicon Radio 2010 Web connected accessories  Once set up the accessory will have the power of the web  A weight scale is now part of your personal Health management service
  19. 19. © Cambridge Silicon Radio 2010 What opportunities does this create?
  20. 20. © Cambridge Silicon Radio 2010 Revenue opportunities  The mobile maker doesn't need to understand the applications  The accessory maker doesn't need to understand the applications  The app developer can create powerful health and fitness services with engaging user experience  Generate new revenue for each provider – Network operator – services, and loyalty – Innovator – apps – Handset maker – higher margin and loyalty – Accessory maker – hardware (app share)
  21. 21. © Cambridge Silicon Radio 2010 What is needed to make Bluetooth Low Energy a Success?
  22. 22. © Cambridge Silicon Radio 2010 CSR offer a complete Bluetooth Low Energy Platform Dual-mode silicon in handsets  All CSR Bluetooth Silicon will feature Bluetooth low energy  Starting with CSR 8000 which is shipping in handsets today Dual-mode support in software stacks  CSR include Bluetooth low energy support in our mobile and PC software stacks – – Synergy – the worlds most widely used Bluetooth stack – Harmony – powerful stack for Windows
  23. 23. © Cambridge Silicon Radio 2010 CSR offer a complete Bluetooth Low Energy Platform µEnergy™ platform offers single-mode single-chip solutions  On-chip qualified stack, and customer application  Market leading low power performance  Package Options:  High IO for keyboards & Remote controls  Low IO for compact sensors CSR1000: 32-pin 5x5x0.6mm QFN CSR1001: 56-pin 8x8x0.9m QFN CSR1000 CSR1001
  24. 24. © Cambridge Silicon Radio 2010 Bluetooth low energy challenges What else is required?  Open API for Bluetooth low energy on mobile handsets  Common across multiple platforms – Developed for android to encourage wider adoption  Rapid development of Bluetooth low energy use cases  Rapid deployment of testing and certification infrastructure  Communication to the consumer – How do you know which accessory will work with your mobile handset? – Is Bluetooth 4.0 enough?
  25. 25. © Cambridge Silicon Radio 2010 In Summary  Bluetooth Low Energy – enables a wide range of product – Powerful protocol features – Replaces some proprietary systems for remotes, keyboard and mice – New applications in mobile accessories  Bluetooth Low Energy is a built for entrepreneurs – Enables exciting new user experiences – Enables new revenue across the supply chain  Supported by stack and silicon platforms – CSR provide “Dual Mode” & “Single Mode” silicon – CSR provide Dual mode stack solutions for PC, and mobile  Industry and SIG must address the remaining challenges Huge potential for entrepreneurial developers
  26. 26. © Cambridge Silicon Radio 2010 Thank you paul.williamson@csr.com Twitter: @pnwilliamson Linkedin group: Bluetooth LE

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