1. wmmpf
West Midlands museum policy forum
Secretary: Jane Arthur, P6 Wexler Lofts, 100 Carver Street, Birmingham, B1 3AQ
Email: jane.l.arthur@btinternet.com. Tel: 0121 233 0906. Mob: 07861 259373
ANNUAL OPEN MEETING 2013
17 October 2013 at the Black Country Living Museum, Dudley
A Quality Offer?
If we wish to raise our profile we need to reshape perceptions of the Midlands
as a place to visit and highlight the economic and tourism impact of our
organisations. We need a quality offer.
This year the WM Museum Policy Forum again joins forces with the Regional
Archives Forum to focus on the journey from research to delivery, whether
through exhibitions, joint marketing, or collaborative projects. We will look at
partnerships, particularly with the academic sector and the links between
quality research and high public impact.
The Annual Open Meeting is open to service heads and managers working in
a museum, archive or library in the Midlands. The day will also highlight key
issues and developments for the region and provide an overview of current
issues and national agendas.
Aims:
• To present case studies on projects reshaping the tourism profile of the
Midlands.
• To highlight the economic and tourism impact of museums, archives
and libraries and opportunities for advocacy.
• To provide an overview of key issues for museum, archive and library
support and development for the Midlands and nationally.
What you will gain by attending:
• Opportunities for networking, information sharing and exploring
potential partnerships.
• A chance to have your say on key issues of concern for the museum,
archive and library sectors, regionally and nationally.
• Food for thought on raising the profile of museums, libraries and
archives through identifying tourism impact and economic benefit.
Who we are
The West Midlands Museum Policy Forum represents the interests of the
museums sector in the West Midlands. Our aim is to promote the contribution
museums make to cultural and wider agendas, influence policy development
and facilitate regional partnerships

2. wmmpf
West Midlands museum policy forum
Secretary: Jane Arthur, P6 Wexler Lofts, 100 Carver Street, Birmingham, B1 3AQ
Email: jane.l.arthur@btinternet.com. Tel: 0121 233 0906. Mob: 07861 259373
West Midlands Regional Archives Forum represents the archive sector in the
West Midlands and its customers, and aims to promote the effective
preservation of archives and access to archives within the West Midlands.
Programme
10.00 Coffee and welcome
10.30 Welcome from Andrew Lovett, Director & Chief Executive, Black
Country Living Museum
10.35 Keynote 1: Research and impact. Ian Grosvenor, Deputy Pro-
Vice-Chancellor Cultural Engagement, University of Birmingham
11.10 Case studies (First World War, more to come)
12.10 ACE, Visit England, The National Archive – update on key issues
12.45 Lunch and networking
2.00 Keynote 2: Raising tourism profile. Bernard Donoghue, Director,
Association of Large Visitor Attractions
2.25 Case studies (Mercian Trail, Shakespeare Week, Ancestral
tourism, Library of Birmingham)
3.25 Tea
3.40 Final round up – key points from the day for advocacy, impact,
benefit
4.00 Close
How to book
Cost is £17 per person.
Book online at: http://www.thinktank.ac/WMMPF
How to get there
http://www.bclm.co.uk/visiting/find-us/19.htm
By road:
Black Country Living Museum is situated on the A4037 between Dudley and
Tipton. The Museum is well signposted from the M5 and M6.
Car parking:
There is ample car and coach parking at the Museum. A parking charge
applies to cars at £2.50 for the whole day.
By rail:
One mile from Tipton railway station, which is on the Birmingham to
Wolverhampton line operated by London Midland. Plan your journey and
check train time tables using the National Rail Enquiries website or by calling
08457 48 49 50.

3. wmmpf
West Midlands museum policy forum
Secretary: Jane Arthur, P6 Wexler Lofts, 100 Carver Street, Birmingham, B1 3AQ
Email: jane.l.arthur@btinternet.com. Tel: 0121 233 0906. Mob: 07861 259373
By bus:
Network West Midlands operate a number of bus routes that stop outside the
Museum (routes: 224, 224A, 245P, 311, 311A, 313, 610G, 545). Visit their
website or TransportDirect to plan your bus journey to the Museum.