Social Media and Online Marketing: <br />ROI for Law Firms<br />Gavin Ward<br />Search & Social Media Marketing Manager<br...
Social Media & Online Marketing: ROI for Law Firms<br />Measuring ROI<br /><ul><li>Financial results?
New business?
Value and benefits?</li></ul>Types of social media<br /><ul><li>Blogging
Twitter
LinkedIn</li></ul>	                www.moorelegaltechnology.co.uk/<br />
Social Media & Online Marketing: ROI for Law Firms<br />       Blogging<br />	                www.moorelegaltechnology.co....
Social Media & Online Marketing: ROI for Law Firms<br />	                www.moorelegaltechnology.co.uk/<br />
Social Media & Online Marketing: ROI for Law Firms<br />Reasons for blogging?<br /><ul><li>Engage with legal profession an...
Increase visibility in search engines and generate business
Develop brands
Demonstrate expertise and thought leadership
Develop knowledge and current awareness</li></ul>	                www.moorelegaltechnology.co.uk/<br />
Social Media & Online Marketing: ROI for Law Firms<br />	                www.moorelegaltechnology.co.uk/<br />
Social Media & Online Marketing: ROI for Law Firms<br />Twitter<br />	                www.moorelegaltechnology.co.uk/<br />
Social Media & Online Marketing: ROI for Law Firms<br />	                www.moorelegaltechnology.co.uk/<br />
Social Media & Online Marketing: ROI for Law Firms<br />Why use Twitter?<br /><ul><li>As per blogging
Increase engagement
Develop relationships
Send traffic to websites
Improve search engine rankings</li></ul>	                www.moorelegaltechnology.co.uk/<br />
Social Media & Online Marketing: ROI for Law Firms<br />Factors affecting search engine rankings<br /><ul><li>Varied and c...
Social Media & Online Marketing: ROI for Law Firms<br />Factors affecting search engine rankings<br /><ul><li>Varied and c...
Social signals becoming more important</li></ul>2011 Algorithm Ranking Graphic<br />	                www.moorelegaltechnol...
Social Media & Online Marketing: ROI for Law Firms<br />Twitter<br />Analytics<br />	                www.moorelegaltechnol...
Social Media & Online Marketing: ROI for Law Firms<br />Twitter<br />Analytics<br />	                www.moorelegaltechnol...
Social Media & Online Marketing: ROI for Law Firms<br />	                www.moorelegaltechnology.co.uk/<br />
Social Media & Online Marketing: ROI for Law Firms<br />What is Linkedin?<br /><ul><li>LinkedIn is a fast-growing professi...
Individuals have the ability to create their own professional profile that can be viewed by others in their network, and a...
Through the site, individuals can then maintain a list of known business contacts, known as Connections.
Individuals can join groups relevant to their field to ask questions or contribute to relevant discussions</li></ul>	     ...
Social Media & Online Marketing: ROI for Law Firms<br />What is Linkedin? Statistics:-<br /><ul><li>More than 100 million ...
Over 1 million different company profiles
Over 60% of people looking for a professional service will use LinkedIn as their starting point
Upcoming SlideShare
Loading in...5
×

Social Media & Online Marketing - ROI for Law Firms

1,650

Published on

Published in: Business, Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,650
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
32
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media & Online Marketing - ROI for Law Firms

  1. 1. Social Media and Online Marketing: <br />ROI for Law Firms<br />Gavin Ward<br />Search & Social Media Marketing Manager<br />Moore Legal Technology<br />Email: gavin@moorelegaltechnology.co.uk<br />Tel: 0845 620 5664<br />Mob: 0750 018 4819<br /> www.moorelegaltechnology.co.uk/<br />
  2. 2. Social Media & Online Marketing: ROI for Law Firms<br />Measuring ROI<br /><ul><li>Financial results?
  3. 3. New business?
  4. 4. Value and benefits?</li></ul>Types of social media<br /><ul><li>Blogging
  5. 5. Twitter
  6. 6. LinkedIn</li></ul> www.moorelegaltechnology.co.uk/<br />
  7. 7. Social Media & Online Marketing: ROI for Law Firms<br /> Blogging<br /> www.moorelegaltechnology.co.uk/<br />
  8. 8. Social Media & Online Marketing: ROI for Law Firms<br /> www.moorelegaltechnology.co.uk/<br />
  9. 9. Social Media & Online Marketing: ROI for Law Firms<br />Reasons for blogging?<br /><ul><li>Engage with legal profession and potential clients
  10. 10. Increase visibility in search engines and generate business
  11. 11. Develop brands
  12. 12. Demonstrate expertise and thought leadership
  13. 13. Develop knowledge and current awareness</li></ul> www.moorelegaltechnology.co.uk/<br />
  14. 14. Social Media & Online Marketing: ROI for Law Firms<br /> www.moorelegaltechnology.co.uk/<br />
  15. 15. Social Media & Online Marketing: ROI for Law Firms<br />Twitter<br /> www.moorelegaltechnology.co.uk/<br />
  16. 16. Social Media & Online Marketing: ROI for Law Firms<br /> www.moorelegaltechnology.co.uk/<br />
  17. 17. Social Media & Online Marketing: ROI for Law Firms<br />Why use Twitter?<br /><ul><li>As per blogging
  18. 18. Increase engagement
  19. 19. Develop relationships
  20. 20. Send traffic to websites
  21. 21. Improve search engine rankings</li></ul> www.moorelegaltechnology.co.uk/<br />
  22. 22. Social Media & Online Marketing: ROI for Law Firms<br />Factors affecting search engine rankings<br /><ul><li>Varied and constantly changing</li></ul>2009 Algorithm Ranking Graphic<br /> www.moorelegaltechnology.co.uk/<br />
  23. 23. Social Media & Online Marketing: ROI for Law Firms<br />Factors affecting search engine rankings<br /><ul><li>Varied and constantly changing
  24. 24. Social signals becoming more important</li></ul>2011 Algorithm Ranking Graphic<br /> www.moorelegaltechnology.co.uk/<br />
  25. 25. Social Media & Online Marketing: ROI for Law Firms<br />Twitter<br />Analytics<br /> www.moorelegaltechnology.co.uk/<br />
  26. 26. Social Media & Online Marketing: ROI for Law Firms<br />Twitter<br />Analytics<br /> www.moorelegaltechnology.co.uk/<br />
  27. 27. Social Media & Online Marketing: ROI for Law Firms<br /> www.moorelegaltechnology.co.uk/<br />
  28. 28. Social Media & Online Marketing: ROI for Law Firms<br />What is Linkedin?<br /><ul><li>LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients.
  29. 29. Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts.
  30. 30. Through the site, individuals can then maintain a list of known business contacts, known as Connections.
  31. 31. Individuals can join groups relevant to their field to ask questions or contribute to relevant discussions</li></ul> www.moorelegaltechnology.co.uk/<br />
  32. 32. Social Media & Online Marketing: ROI for Law Firms<br />What is Linkedin? Statistics:-<br /><ul><li>More than 100 million users representing 150 industries
  33. 33. Over 1 million different company profiles
  34. 34. Over 60% of people looking for a professional service will use LinkedIn as their starting point
  35. 35. Most members tend to be between 30 and 55 years old
  36. 36. 97% of LinkedIn users join based on invitations from existing members
  37. 37. LinkedIn users accept 83% of referrals
  38. 38. All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees </li></ul> www.moorelegaltechnology.co.uk/<br />
  39. 39. Social Media & Online Marketing: ROI for Law Firms<br />Tip 1: Create a Solid Profile<br /> www.moorelegaltechnology.co.uk/<br />
  40. 40. Social Media & Online Marketing: ROI for Law Firms<br />Tip 1: Create a Solid Profile<br /> www.moorelegaltechnology.co.uk/<br />
  41. 41. Social Media & Online Marketing: ROI for Law Firms<br />Tip 1: Create a Solid Profile<br /> www.moorelegaltechnology.co.uk/<br />
  42. 42. Social Media & Online Marketing: ROI for Law Firms<br />Tip 2: Join Relevant Groups<br /> www.moorelegaltechnology.co.uk/<br />
  43. 43. Social Media & Online Marketing: ROI for Law Firms<br />Tip 2: Join Relevant Groups<br /> www.moorelegaltechnology.co.uk/<br />
  44. 44. Social Media & Online Marketing: ROI for Law Firms<br />Tip 3: Engage in Group Discussions<br /> www.moorelegaltechnology.co.uk/<br />
  45. 45. Social Media & Online Marketing: ROI for Law Firms<br />Tip 4: Find Relevant Contacts<br /> www.moorelegaltechnology.co.uk/<br />
  46. 46. Social Media & Online Marketing: ROI for Law Firms<br />Tip 5: Connect with relevant contacts<br /> www.moorelegaltechnology.co.uk/<br />
  47. 47. Social Media & Online Marketing: ROI for Law Firms<br />Tip 6: Start Recommending<br /> www.moorelegaltechnology.co.uk/<br />
  48. 48. Social Media & Online Marketing: ROI for Law Firms<br />Tip 7: Connect your website and twitter account(s)<br /> www.moorelegaltechnology.co.uk/<br />
  49. 49. Social Media & Online Marketing: ROI for Law Firms<br />Tip 8: Select a unique URL<br /> www.moorelegaltechnology.co.uk/<br />
  50. 50. Social Media & Online Marketing: ROI for Law Firms<br />Tip 9: Promote your linkedin profile to your social networks<br /> www.moorelegaltechnology.co.uk/<br />
  51. 51. Social Media & Online Marketing: ROI for Law Firms<br />Tip 10: Monitor who is viewing your profile<br /> www.moorelegaltechnology.co.uk/<br />
  52. 52. Social Media & Online Marketing: ROI for Law Firms<br />Tip 10: Monitor who is viewing your profile<br /> www.moorelegaltechnology.co.uk/<br />
  53. 53. Social Media & Online Marketing: ROI for Law Firms<br />What are the benefits of Linkedin?<br /><ul><li>increased website traffic
  54. 54. Increased online visibility
  55. 55. enhanced search engine results
  56. 56. scope out competition or partners
  57. 57. build your professional network
  58. 58. generate more referrals of business</li></ul> www.moorelegaltechnology.co.uk/<br />
  59. 59. Social Media & Online Marketing: ROI for Law Firms<br /> www.moorelegaltechnology.co.uk/<br />
  60. 60. Social Media & Online Marketing: ROI for Law Firms<br />DO NOT<br />stick your head in the sand <br />when new business is <br />sitting waiting for you<br /> www.moorelegaltechnology.co.uk/<br />
  61. 61. Social Media and Online Marketing: <br />ROI for Law Firms<br />Gavin Ward<br />Search & Social Media Marketing Manager<br />Moore Legal Technology<br />Email: gavin@moorelegaltechnology.co.uk<br />Tel: 0845 620 5664<br />Mob: 0750 018 4819<br /> www.moorelegaltechnology.co.uk/<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×