The document discusses the importance of applications on social networking sites and how they can enhance user engagement through interactivity, personalization, and real-time interactions. It also mentions that applications are a way for brands to connect with consumers and that the Open Social platform allows one application to work across multiple sites.

2. Thousands of applications… abundant choices

3. ENGAGEMENT INTERACTIVITY playfulness In a nutshell user control responsiveness real time interactions connectedness personalization/ customization

4. Applications are consumer touch points to the brand

5. Open Social One Application (API) Many Sites

6. Source: Adonomics, November 23, 2007 Top 10 Applications In Facebook

7. Want to know more? Suggest to me Collaborate with me Alex Wong MSN: wah17@yahoo.com Email: wah17@yahoo.com