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CIPR Election: 10 words and 10 pledges


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I'm standing for President of the CIPR in 2014. If I'm elected I will bring leadership, continuity and energy to the CIPR, ensuring that it represents both its members and the broader public relations …

I'm standing for President of the CIPR in 2014. If I'm elected I will bring leadership, continuity and energy to the CIPR, ensuring that it represents both its members and the broader public relations and communication industry. To achieve this goal I commit to focusing on the following ten words and ten pledges.

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  • 1. 10 words and 10 pledgesIf I’m elected as CIPR Presidentfor 2014, I will bring leadership,continuity and energy to the CIPR,ensuring that it represents both itsmembers and the broader publicrelations and communicationindustry. To achieve this goal Icommit to focusing on the followingten words and ten pledges.
  • 2. 1. CommunitySupport, promote and celebrate theleadership of the CIPR in the regions andnations by providing a clear vision andpurpose. Actively engage the Council –the CIPR’s governing body – and all itscommittees to represent the membershipand the profession.
  • 3. 2. ConfidenceAssert the CIPR’s leadership nationallyand internationally in areas such asdiversity, social media, public affairs andinternal communication, ensuring thatmembers have a leadership voice in theirrelevant communities.
  • 4. 3. ProfessionalRecognise that the public relationsindustry must shift from a craft to aprofession by putting ContinuingProfessional Development (CPD) at itscore. Set a roadmap to ensure that CPDis recognised and seen as a key CIPRmember benefit.
  • 5. 4. ExcellenceActively promote the AccreditedPractitioner and Chartered Practitionerschemes as a benchmark for excellenceto all members and with their employers inall sectors, charity, public and private, in-house and consultancy. Ensure that theseschemes continue to resonate withemployer and member needs.
  • 6. 5. RelevanceQuantify the benefit of public relations tothe UK economy through a researchinitiative to provide the industry with aconfident authoritative voice. Use data toassert the role of public relations as amanagement discipline.
  • 7. 6. RelationshipsFurther promote working relationshipswith key national and internationalorganisations in advertising, digital,marketing and public relations. Supportthe work of the CIPR diversity group andactively engage with school and collegestudents, and the wider public, aboutpublic relations as a profession that fullyrepresents the wider community it serves.
  • 8. 7. SocialMove the CIPR along the journey tobecoming a social organisation, puttingcontent and conversation at its core.Connect directly with members and thebroader industry through a monthly Twitterdiscussion.
  • 9. 8. LobbySeek swift resolution on the issue of theregistration of lobbyists and ensure thatany new statutory rules are fair andapplicable to all practitioners irrespectiveof role.
  • 10. 9. TransparencyPromote the CIPR Code and ethicalstandards in public relations. Ensure thatthe CIPR is an open and transparentorganisation working in the public interest.
  • 11. 10. VoiceDisplace Max Clifford as the mouthpieceof the public relations industry andpromote the expertise of CIPR membersto the media, through social media andspeaking opportunities.
  • 12. BiographyStephen Waddington is European digital and social media directorfor Ketchum advising clients through Europe as well as those assisted globally by theagency from North America, Asia and Latin America.He is co-author of Brand Anarchy: Managing Corporate Reputation (Bloomsbury,March 2012) the provocative bestselling guide to managing reputation, and editorand contributor to Share This: The Social Media Handbook for PR Professionals –from the CIPR(Wiley, July 2012). Both books have received critical acclaim andtopped Amazon bestseller lists.Waddington originally trained as a journalist before following a career in publicrelations. He has founded and run two award-winning public relations agencies;Rainier PR in 1998, and Speed in 2009. He has helped brands such as TheAssociated Press, Cisco, The Economist, IBM, Tesco and Virgin Media Business tomanage their reputations.In 2012 Waddington received an Outstanding Contribution to Social Media award atthe UK Social Media Communication Awards.He is a CIPR Chartered Practitioner, board member of the CIPR and chairman of theCIPR Social Media Panel.
  • 13. Election timetableThe election will take place from 7 to 21May 2013. You need to be a member ofthe CIPR to vote. The President for 2014will be announced on 24 May 2013.
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