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Internet Hungary 2011 Internet Market in Serbia

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A presentation on the Internet market in Serbia at the Internet Hungary 2011 conference presented by Ivan Minic and Vladimir Ceric

A presentation on the Internet market in Serbia at the Internet Hungary 2011 conference presented by Ivan Minic and Vladimir Ceric


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Transcript

  • 1. Internet in SerbiaAD 2011
    Ivan Minić & Vladimir Cerić
    Internet Hungary 2011 conference
    11.10.2011. Siofok, Hungary
  • 2. My company: Burek.com, part of CEMP.hu
    Few important ones:
    in 2002. founded Burek.com, the biggest local community with 1.300.000 members
    in 2008. became part of CEMP
    in 2009. started Serbian version of ConQUIZtador (now over 450.000 players)
    in 2010. started Serbian version of TotalCar
    Other than that:
    Spent 10 years as web designer and developer. Over 300 projects under the belt.
    IAB Serbia recognized expert for advanced targeting and social media marketing. Webit CEE consul.
    Who am I? I am Ivan Minić!
  • 3. And I am… Vladimir Cerić
    Active on the Serbian IT market since 1997
    Started my career in a local IT publishing company „PC Press“ in 1998
    Transferred into corporate waters in 2006, and have worked for PR and Marketing departments of Microsoft and Siemens in Serbia
    Now I own Arcadia Consulting, a company focused on print, video and Web content creation and editing for IT companies, with clients such as Microsoft, Cisco, SAP, Ericsson, ComTrade Group…
  • 4. BusinessEnvironment in Serbia
  • 5. IT MarketConditions
  • 6. Where’s Internet in all of this?
  • 7. Serbia in numbers:
    9.900.000
    cellphones!
    2.400.000
    Internet connections!
    Year: 2010
    Source: RATEL
  • 8. Serbia in numbers:
    Year: 2010
    Source: RATEL
  • 9. Serbia in numbers:
    Year: 2010
    Source: RATEL
  • 10. Serbia in numbers:
    Year: 2011
    Source: Telenor
  • 11. Serbia in numbers:
    Year: 2010
    Source: RATEL
  • 12. Serbia in numbers:
    Year: 2010
    Source: RATEL
  • 13. Serbia in numbers:
    Year: 2010
    Source: RATEL
  • 14. Serbia in numbers:
    Year: 2010
    Source: RATEL
  • 15. Serbia in numbers:
    Year: 2010
    Source: RATEL
  • 16. With almost 3 million profiles, we are among the Top 20 Facebook communities in Europe and No1. in the region
    Almost any person present on the Internet has an account
    Major brands have over 100.000 fans, and often over 20.000 likes on Wall posts
    No accurate data on Twitter accounts – estimations go to over 200.000 registered users
    No relevant data on advertising budgets spent on FB – too early
    Facebook & Twitter Mania
  • 17. Revenues from online:
    Year: 2011
    Source: MasterIndex
  • 18. Revenues from online:
    Year: 2011
    Source: MasterIndex
  • 19. Infostud.com – a group of employment/education sites, with an add-on of used car online marketplace
    Donesi.com – online service for ordering food in major cities in Serbia (online+mobile)
    Groupon Clones – Grupovina, Kolektiva, Kupi.me, and 25 others competing on a small market
    Online bookstores and minor shops – reduced outreach due to e-commerce and shipping and handlinglimitations
    Non-advertising Based Revenue Sites
    Year: 2011
    Source: MasterIndex
  • 20. The law regulating electronic communication has been adopted in June 2010, with lots of controversy
    Digital signatures are yet not an integral part of regular business operations – there are only four official registrants so far
    The Direction for Digital Agenda (former Ministry for Telecommunications and Information Society) is supporting many initiatives and building new solutions i.e. E-Uprava portal for e-government services for citizens
    Regulatory Framework
  • 21. Legal regulations for advertisements are often violated in mainstream media (primarily TV), so no one is looking at the Internet market for offenders
    Bloggers are in the „gray zone“ – blogs are not adequately covered by law and are currently considered as a public media, with all obligations and risk of possible penalties covered by laws regulating the media scenery
    E-commerce is limited with many regulations and restraints from financial institutions, primarily banks
    Absence of PayPal is limiting the potential of Internet-based businesses
    Regulatory Framework
  • 22. Creative onlineadvertising in 2011 in Serbia
  • 23. Sidekick banner
    Client: Telenor
    Campaign: Sensation
    Format:120x600+900x600
    File size: max. 140kB
  • 24. Sidekick banner
    Client: Telenor
    Campaign: Sensation
    Format:120x600+900x600
    File size: max. 140kB
  • 25. Sidekick banner
    Client: Telenor
    Campaign: Sensation
    Format:120x600+900x600
    File size: max. 140kB
  • 26. Sidekick banner
    Client: Telenor
    Campaign: Sensation
    Format:120x600+900x600
    File size: max. 140kB
  • 27. 4 side branding
    Client: Telenor
    Campaign: MBB
    Format: 58-70px +
    300x250 overlay
    www.naslovi.net
    5 dana
  • 28. VIDEO TAKEOVER
    Client: Telenor
    Campaign: Sensation
    Format:1600x1200px
    File size:
    max.80KB+3MB
  • 29. VIDEO TAKEOVER
    Client: Telenor
    Campaign: Sensation
    Format:1600x1200px
    File size:
    max.80KB+3MB
  • 30. Transparent takeover
    Client: NesCafe
    Format: 1600x1200
    Targeting: 6-9 AM
    Frequency capp:
    1 per visit
  • 31. Transparent takeover
    Client: NesCafe
    Format: 1600x1200
    Targeting: 6-9 AM
    Frequency capp:
    1 per visit
  • 32. Transparent takeover
    Client: NesCafe
    Format: 1600x1200
    Targeting: 6-9 AM
    Frequency capp:
    1 per visit
  • 33. Transparent takeover
    Client: NesCafe
    Format: 1600x1200
    Targeting: 6-9 AM
    Frequency capp:
    1 per visit
  • 34. Transparent takeover
    Client: NesCafe
    Format: 1600x1200
    Targeting: 6-9 AM
    Frequency capp:
    1 per visit