5. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
woensdag 3 februari 2010
6. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
woensdag 3 februari 2010
22. What are we going to talk about?
woensdag 3 februari 2010
23. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
woensdag 3 februari 2010
31. How do we spend our time?
woensdag 3 februari 2010
32. How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
woensdag 3 februari 2010
33. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 0,50 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 0,70 pp/ph
woensdag 3 februari 2010
82. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
woensdag 3 februari 2010
109. 70 miljoen weblogs
120.000 nieuwe weblogs per dag
1,4 nieuwe blogs per seconde
3000-7000 nieuwe spam blogs
1.5 miljoen artikelen per dag, of
17 posts per seconde
Japanees #1 weblog taal (37%)
Engels #2 weblog taal (33%)
Chinees #3 weblog taal (8%)
woensdag 3 februari 2010
110. Blogs demografie
Bron: Technorati 2008
woensdag 3 februari 2010
111. Blogs demografie
Bron: Technorati 2008
woensdag 3 februari 2010
112. Blogs demografie
Bron: Technorati 2008
woensdag 3 februari 2010
119. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
woensdag 3 februari 2010
162. Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
woensdag 3 februari 2010
203. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
woensdag 3 februari 2010
204. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
woensdag 3 februari 2010
213. Online video is the most
popular online entertainment,
with more than 1 in 2 (50%)
Europeans watching video
An increase of over
300% since 2006
woensdag 3 februari 2010
214. TV can survive next to
PVR & internet
But doesn’t
receive undivided
attention...
woensdag 3 februari 2010
215. TV vs Web viewing
Obama inauguration
35.5M TV viewers
69.8M Web viewers
woensdag 3 februari 2010
216. With these HD devices
anyone can do it!
woensdag 3 februari 2010
223. Lifestreaming
• Live streaming on mobile
phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized
woensdag 3 februari 2010
224. Lifestreaming
Life blogging with mobile
without installation
woensdag 3 februari 2010
