Designing for engagement

779
-1

Published on

This is my slide deck for my talk at Digital Atlanta 2012: http://digitalatlanta.org

Many companies can trick and persuade users to sign-up for their product — which is usually true for every product with a free trial; however, most people will only use the product a few times and forget about it. *Customers* are the result of a series of events. Building systems with interactions that is capable of sustaining a user’s attention both to other users and the locality of its use, requires the consideration of a strong UX strategy.

This presentation will give a few insights and tactics on ways to help increase your user engagement and create brand ambassadors.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
779
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Designing for engagement

  1. 1. the state of being engaged VINCENT BASKERVILLE | @whoisvince
  2. 2. Designing for EngagementPresentation by:VINCENT BASKERVILLE | @whoisvince
  3. 3. VINCENT BASKERVILLE | @whoisvince
  4. 4. IHAZTHIS ADD/ADHD VINCENT BASKERVILLE | @whoisvince
  5. 5. emotional levels VINCENT BASKERVILLE | @whoisvince
  6. 6. VINCENT BASKERVILLE | @whoisvince
  7. 7. VINCENT BASKERVILLE | @whoisvince
  8. 8.  -    ......         VINCENT BASKERVILLE | @whoisvince
  9. 9. VINCENT BASKERVILLE | @whoisvince
  10. 10. VINCENT BASKERVILLE | @whoisvince
  11. 11. VINCENT BASKERVILLE | @whoisvince
  12. 12. VINCENT BASKERVILLE | @whoisvince
  13. 13. VINCENT BASKERVILLE |BASKERVILLE | @whoisvince VINCENT VP of PRODUCT
  14. 14. TUMBLR SCOUTMOB* EVERNOTE VINCENT BASKERVILLE | @whoisvince
  15. 15. VINCENT BASKERVILLE | @whoisvince
  16. 16. VINCENT BASKERVILLE | @whoisvince
  17. 17. why soserious? VINCENT BASKERVILLE | @whoisvince
  18. 18. Unlike Page View metrics,(visitors, returning visitors, & conversions), nothing instantly tells you what you need to know. VINCENT BASKERVILLE | @whoisvince
  19. 19. VINCENT BASKERVILLE | @whoisvince
  20. 20. VINCENT BASKERVILLE | @whoisvince
  21. 21. VINCENT BASKERVILLE | @whoisvince
  22. 22. VINCENT BASKERVILLE | @whoisvince
  23. 23. three leversof engagement VINCENT BASKERVILLE | @whoisvince
  24. 24. VINCENT BASKERVILLE | @whoisvince
  25. 25. THREE LEVERS OF ENGAGEMENT-  -  -      VINCENT BASKERVILLE | @whoisvince
  26. 26.          VINCENT BASKERVILLE | @whoisvince
  27. 27. ENGAGEMENT LOOP VINCENT BASKERVILLE | @whoisvince
  28. 28.        . VINCENT BASKERVILLE | @whoisvince
  29. 29. VINCENT BASKERVILLE | @whoisvince
  30. 30. VINCENT BASKERVILLE | @whoisvince
  31. 31. steps to put a ring on it VINCENT BASKERVILLE | @whoisvince
  32. 32. 1. MAKE A STRONG FIRST IMPRESSION VINCENT BASKERVILLE | @whoisvince
  33. 33. ; EXPLAIN HOW YOUR PRODUCT WORKS; MOTIVATE OUR USERS TO GET STARTED; LET YOUR USERS KNOW HOW TO GET HELP, IF & WHEN THEY NEED IT VINCENT BASKERVILLE | @whoisvince
  34. 34. VINCENT BASKERVILLE | @whoisvince
  35. 35. 2. GRADUALLY EXPOSE THE DEPTH OF YOUR PRODUCT VINCENT BASKERVILLE | @whoisvince
  36. 36. VINCENT BASKERVILLE | @whoisvince
  37. 37. VINCENT BASKERVILLE | @whoisvince
  38. 38. VINCENT BASKERVILLE | @whoisvince
  39. 39. VINCENT BASKERVILLE | @whoisvince
  40. 40. DEEPER BENEfiTS SHOULDN’T BE FOCUSED ON IMMEDIATELY.WHO CARES ABOUT DATA ANALYTICS BEFORE THEY HAVE DATA, OR KEYBOARD SHORTCUTS BEFORE THEY’VE USED ANY FEATURES? VINCENT BASKERVILLE | @whoisvince
  41. 41. 3. ANNOUNCE FEATURES & IMPROVEMENTS IN THE APPLICATION VINCENT BASKERVILLE | @whoisvince
  42. 42. VINCENT BASKERVILLE | @whoisvince
  43. 43. VINCENT BASKERVILLE | @whoisvince
  44. 44. VINCENT BASKERVILLE | @whoisvince
  45. 45. 1.     2.   3.      VINCENT BASKERVILLE | @whoisvince
  46. 46. engagement loads VINCENT BASKERVILLE | @whoisvince
  47. 47. THREE ENGAGEMENT LOAD TYPES- - -  VINCENT BASKERVILLE | @whoisvince
  48. 48.      —       ,   VINCENT BASKERVILLE | @whoisvince
  49. 49. VINCENT BASKERVILLE | @whoisvince
  50. 50. VINCENT BASKERVILLE | @whoisvince
  51. 51. VINCENT BASKERVILLE | @whoisvince
  52. 52.            . VINCENT BASKERVILLE | @whoisvince
  53. 53. THE BIG QUESTION         VINCENT BASKERVILLE | @whoisvince
  54. 54. IT DEPENDS VINCENT BASKERVILLE | @whoisvince
  55. 55. VINCENT BASKERVILLE | @whoisvince
  56. 56. AU REVOIRVINCE BASKERVILLE @WHOISVINCE VINCE@WHOISVINCE.COM STAY CLASSY VINCENT BASKERVILLE | @whoisvince
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×