Designing for engagement
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Designing for engagement

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This is my slide deck for my talk at Digital Atlanta 2012: http://digitalatlanta.org ...

This is my slide deck for my talk at Digital Atlanta 2012: http://digitalatlanta.org

Many companies can trick and persuade users to sign-up for their product — which is usually true for every product with a free trial; however, most people will only use the product a few times and forget about it. *Customers* are the result of a series of events. Building systems with interactions that is capable of sustaining a user’s attention both to other users and the locality of its use, requires the consideration of a strong UX strategy.

This presentation will give a few insights and tactics on ways to help increase your user engagement and create brand ambassadors.

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Designing for engagement Presentation Transcript

  • 1. the state of being engaged VINCENT BASKERVILLE | @whoisvince
  • 2. Designing for EngagementPresentation by:VINCENT BASKERVILLE | @whoisvince
  • 3. VINCENT BASKERVILLE | @whoisvince
  • 4. IHAZTHIS ADD/ADHD VINCENT BASKERVILLE | @whoisvince
  • 5. emotional levels VINCENT BASKERVILLE | @whoisvince
  • 6. VINCENT BASKERVILLE | @whoisvince
  • 7. VINCENT BASKERVILLE | @whoisvince
  • 8.  -    ......         VINCENT BASKERVILLE | @whoisvince
  • 9. VINCENT BASKERVILLE | @whoisvince
  • 10. VINCENT BASKERVILLE | @whoisvince
  • 11. VINCENT BASKERVILLE | @whoisvince
  • 12. VINCENT BASKERVILLE | @whoisvince
  • 13. VINCENT BASKERVILLE |BASKERVILLE | @whoisvince VINCENT VP of PRODUCT
  • 14. TUMBLR SCOUTMOB* EVERNOTE VINCENT BASKERVILLE | @whoisvince
  • 15. VINCENT BASKERVILLE | @whoisvince
  • 16. VINCENT BASKERVILLE | @whoisvince
  • 17. why soserious? VINCENT BASKERVILLE | @whoisvince
  • 18. Unlike Page View metrics,(visitors, returning visitors, & conversions), nothing instantly tells you what you need to know. VINCENT BASKERVILLE | @whoisvince
  • 19. VINCENT BASKERVILLE | @whoisvince
  • 20. VINCENT BASKERVILLE | @whoisvince
  • 21. VINCENT BASKERVILLE | @whoisvince
  • 22. VINCENT BASKERVILLE | @whoisvince
  • 23. three leversof engagement VINCENT BASKERVILLE | @whoisvince
  • 24. VINCENT BASKERVILLE | @whoisvince
  • 25. THREE LEVERS OF ENGAGEMENT-  -  -      VINCENT BASKERVILLE | @whoisvince
  • 26.          VINCENT BASKERVILLE | @whoisvince
  • 27. ENGAGEMENT LOOP VINCENT BASKERVILLE | @whoisvince
  • 28.        . VINCENT BASKERVILLE | @whoisvince
  • 29. VINCENT BASKERVILLE | @whoisvince
  • 30. VINCENT BASKERVILLE | @whoisvince
  • 31. steps to put a ring on it VINCENT BASKERVILLE | @whoisvince
  • 32. 1. MAKE A STRONG FIRST IMPRESSION VINCENT BASKERVILLE | @whoisvince
  • 33. ; EXPLAIN HOW YOUR PRODUCT WORKS; MOTIVATE OUR USERS TO GET STARTED; LET YOUR USERS KNOW HOW TO GET HELP, IF & WHEN THEY NEED IT VINCENT BASKERVILLE | @whoisvince
  • 34. VINCENT BASKERVILLE | @whoisvince
  • 35. 2. GRADUALLY EXPOSE THE DEPTH OF YOUR PRODUCT VINCENT BASKERVILLE | @whoisvince
  • 36. VINCENT BASKERVILLE | @whoisvince
  • 37. VINCENT BASKERVILLE | @whoisvince
  • 38. VINCENT BASKERVILLE | @whoisvince
  • 39. VINCENT BASKERVILLE | @whoisvince
  • 40. DEEPER BENEfiTS SHOULDN’T BE FOCUSED ON IMMEDIATELY.WHO CARES ABOUT DATA ANALYTICS BEFORE THEY HAVE DATA, OR KEYBOARD SHORTCUTS BEFORE THEY’VE USED ANY FEATURES? VINCENT BASKERVILLE | @whoisvince
  • 41. 3. ANNOUNCE FEATURES & IMPROVEMENTS IN THE APPLICATION VINCENT BASKERVILLE | @whoisvince
  • 42. VINCENT BASKERVILLE | @whoisvince
  • 43. VINCENT BASKERVILLE | @whoisvince
  • 44. VINCENT BASKERVILLE | @whoisvince
  • 45. 1.     2.   3.      VINCENT BASKERVILLE | @whoisvince
  • 46. engagement loads VINCENT BASKERVILLE | @whoisvince
  • 47. THREE ENGAGEMENT LOAD TYPES- - -  VINCENT BASKERVILLE | @whoisvince
  • 48.      —       ,   VINCENT BASKERVILLE | @whoisvince
  • 49. VINCENT BASKERVILLE | @whoisvince
  • 50. VINCENT BASKERVILLE | @whoisvince
  • 51. VINCENT BASKERVILLE | @whoisvince
  • 52.            . VINCENT BASKERVILLE | @whoisvince
  • 53. THE BIG QUESTION         VINCENT BASKERVILLE | @whoisvince
  • 54. IT DEPENDS VINCENT BASKERVILLE | @whoisvince
  • 55. VINCENT BASKERVILLE | @whoisvince
  • 56. AU REVOIRVINCE BASKERVILLE @WHOISVINCE VINCE@WHOISVINCE.COM STAY CLASSY VINCENT BASKERVILLE | @whoisvince