This is my slide deck for my talk at Digital Atlanta 2012: http://digitalatlanta.org Many companies can trick and persuade users to sign-up for their product — which is usually true for every product with a free trial; however, most people will only use the product a few times and forget about it. *Customers* are the result of a series of events. Building systems with interactions that is capable of sustaining a user’s attention both to other users and the locality of its use, requires the consideration of a strong UX strategy. This presentation will give a few insights and tactics on ways to help increase your user engagement and create brand ambassadors.

1. the state of being engaged
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2. Designing
for Engagement
Presentation by:
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3. VINCENT BASKERVILLE | @whoisvince

4. IHAZTHIS ADD/ADHD
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5. emotional
levels
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8.  -  
 .
.....     
  

VINCENT BASKERVILLE | @whoisvince

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13. VINCENT BASKERVILLE |BASKERVILLE | @whoisvince
VINCENT VP of PRODUCT

14. TUMBLR SCOUTMOB* EVERNOTE
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17. why so
serious?
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18. Unlike Page View metrics,
(visitors, returning visitors,
& conversions), nothing
instantly tells you what
you need to know.
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23. three levers
of engagement
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25. THREE LEVERS OF
ENGAGEMENT
-  
-  
-    

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26. 

 
 
 



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27. ENGAGEMENT LOOP
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28.    
   
.
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31. steps to put a
ring on it
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32. 1. MAKE A STRONG FIRST
IMPRESSION
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33. ; EXPLAIN HOW YOUR PRODUCT WORKS
; MOTIVATE OUR USERS TO GET STARTED
; LET YOUR USERS KNOW HOW TO
GET HELP, IF & WHEN THEY NEED IT
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34. VINCENT BASKERVILLE | @whoisvince

35. 2. GRADUALLY EXPOSE
THE DEPTH OF YOUR
PRODUCT
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40. DEEPER BENEfiTS SHOULDN’T BE
FOCUSED ON IMMEDIATELY.
WHO CARES ABOUT DATA ANALYTICS
BEFORE THEY HAVE DATA, OR
KEYBOARD SHORTCUTS BEFORE
THEY’VE USED ANY FEATURES?
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41. 3. ANNOUNCE FEATURES &
IMPROVEMENTS IN THE
APPLICATION
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45. 1.     
2.   
3.     
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46. engagement
loads
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47. THREE ENGAGEMENT
LOAD TYPES
- 
- 
- 
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48.     
 —    

  ,  

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52.      
   
  .
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53. THE BIG QUESTION
     
  
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54. IT DEPENDS
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56. AU REVOIRVINCE BASKERVILLE
@WHOISVINCE
VINCE@WHOISVINCE.COM
STAY
CLASSY
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