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Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
Designing for engagement
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Designing for engagement

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This is my slide deck for my talk at Digital Atlanta 2012: http://digitalatlanta.org …

This is my slide deck for my talk at Digital Atlanta 2012: http://digitalatlanta.org

Many companies can trick and persuade users to sign-up for their product — which is usually true for every product with a free trial; however, most people will only use the product a few times and forget about it. *Customers* are the result of a series of events. Building systems with interactions that is capable of sustaining a user’s attention both to other users and the locality of its use, requires the consideration of a strong UX strategy.

This presentation will give a few insights and tactics on ways to help increase your user engagement and create brand ambassadors.

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  • 1. the state of being engaged VINCENT BASKERVILLE | @whoisvince
  • 2. Designing for EngagementPresentation by:VINCENT BASKERVILLE | @whoisvince
  • 3. VINCENT BASKERVILLE | @whoisvince
  • 4. IHAZTHIS ADD/ADHD VINCENT BASKERVILLE | @whoisvince
  • 5. emotional levels VINCENT BASKERVILLE | @whoisvince
  • 6. VINCENT BASKERVILLE | @whoisvince
  • 7. VINCENT BASKERVILLE | @whoisvince
  • 8.  -    ......         VINCENT BASKERVILLE | @whoisvince
  • 9. VINCENT BASKERVILLE | @whoisvince
  • 10. VINCENT BASKERVILLE | @whoisvince
  • 11. VINCENT BASKERVILLE | @whoisvince
  • 12. VINCENT BASKERVILLE | @whoisvince
  • 13. VINCENT BASKERVILLE |BASKERVILLE | @whoisvince VINCENT VP of PRODUCT
  • 14. TUMBLR SCOUTMOB* EVERNOTE VINCENT BASKERVILLE | @whoisvince
  • 15. VINCENT BASKERVILLE | @whoisvince
  • 16. VINCENT BASKERVILLE | @whoisvince
  • 17. why soserious? VINCENT BASKERVILLE | @whoisvince
  • 18. Unlike Page View metrics,(visitors, returning visitors, & conversions), nothing instantly tells you what you need to know. VINCENT BASKERVILLE | @whoisvince
  • 19. VINCENT BASKERVILLE | @whoisvince
  • 20. VINCENT BASKERVILLE | @whoisvince
  • 21. VINCENT BASKERVILLE | @whoisvince
  • 22. VINCENT BASKERVILLE | @whoisvince
  • 23. three leversof engagement VINCENT BASKERVILLE | @whoisvince
  • 24. VINCENT BASKERVILLE | @whoisvince
  • 25. THREE LEVERS OF ENGAGEMENT-  -  -      VINCENT BASKERVILLE | @whoisvince
  • 26.          VINCENT BASKERVILLE | @whoisvince
  • 27. ENGAGEMENT LOOP VINCENT BASKERVILLE | @whoisvince
  • 28.        . VINCENT BASKERVILLE | @whoisvince
  • 29. VINCENT BASKERVILLE | @whoisvince
  • 30. VINCENT BASKERVILLE | @whoisvince
  • 31. steps to put a ring on it VINCENT BASKERVILLE | @whoisvince
  • 32. 1. MAKE A STRONG FIRST IMPRESSION VINCENT BASKERVILLE | @whoisvince
  • 33. ; EXPLAIN HOW YOUR PRODUCT WORKS; MOTIVATE OUR USERS TO GET STARTED; LET YOUR USERS KNOW HOW TO GET HELP, IF & WHEN THEY NEED IT VINCENT BASKERVILLE | @whoisvince
  • 34. VINCENT BASKERVILLE | @whoisvince
  • 35. 2. GRADUALLY EXPOSE THE DEPTH OF YOUR PRODUCT VINCENT BASKERVILLE | @whoisvince
  • 36. VINCENT BASKERVILLE | @whoisvince
  • 37. VINCENT BASKERVILLE | @whoisvince
  • 38. VINCENT BASKERVILLE | @whoisvince
  • 39. VINCENT BASKERVILLE | @whoisvince
  • 40. DEEPER BENEfiTS SHOULDN’T BE FOCUSED ON IMMEDIATELY.WHO CARES ABOUT DATA ANALYTICS BEFORE THEY HAVE DATA, OR KEYBOARD SHORTCUTS BEFORE THEY’VE USED ANY FEATURES? VINCENT BASKERVILLE | @whoisvince
  • 41. 3. ANNOUNCE FEATURES & IMPROVEMENTS IN THE APPLICATION VINCENT BASKERVILLE | @whoisvince
  • 42. VINCENT BASKERVILLE | @whoisvince
  • 43. VINCENT BASKERVILLE | @whoisvince
  • 44. VINCENT BASKERVILLE | @whoisvince
  • 45. 1.     2.   3.      VINCENT BASKERVILLE | @whoisvince
  • 46. engagement loads VINCENT BASKERVILLE | @whoisvince
  • 47. THREE ENGAGEMENT LOAD TYPES- - -  VINCENT BASKERVILLE | @whoisvince
  • 48.      —       ,   VINCENT BASKERVILLE | @whoisvince
  • 49. VINCENT BASKERVILLE | @whoisvince
  • 50. VINCENT BASKERVILLE | @whoisvince
  • 51. VINCENT BASKERVILLE | @whoisvince
  • 52.            . VINCENT BASKERVILLE | @whoisvince
  • 53. THE BIG QUESTION         VINCENT BASKERVILLE | @whoisvince
  • 54. IT DEPENDS VINCENT BASKERVILLE | @whoisvince
  • 55. VINCENT BASKERVILLE | @whoisvince
  • 56. AU REVOIRVINCE BASKERVILLE @WHOISVINCE VINCE@WHOISVINCE.COM STAY CLASSY VINCENT BASKERVILLE | @whoisvince

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