Dainik Bhaskar is India's largest newspaper group that provides coverage across 14 states in 4 languages. It was started in 1958 in Bhopal and has since expanded. The Kota edition was launched in 1999 and covers the educational hub of Kota. It uses various marketing strategies like supplements and targeting new businesses to promote advertising across key segments like education and medical. Dainik Bhaskar has grown to become the largest newspaper group in India through its quality content and expansion across multiple regions.

1. Career Point
UNIVERSITY
A
PRESENTATION
ON
MARKENTING STRATEGIES
AT
BY
VIKAS JAIN
MBA IIIrd SEM
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2. 5/14/2015 India's Largest News Paper Group 2
C:UsersNITISHDesktop(Videomide.com)Zidd Karo Duniya Badlo(Videomide.com).mp4

3. Contents
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S. no. Particular Page no.
1 Acknowledgement 5
2 Introduction 6
3 Vision 7
4 Core values 8
5 Director profiles 9
6 News paper 10
7 Magazines 11
8 History 12
9 Mile stone 13-16
10 About Kota Edition of Dainik Bhaskar 17
11 Location 18
12 Sub Edition 19
13 History of Kota Edition 20

4. Contents
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S. no. Particular Page no.
14 Department in D.B. Kota office 21
15 Marketing and advertisement segments 22
16 Marketing strategy 23
17 Supplement 24
18 Organization chart 25
19 Competitor in India 26
20 Competitor in Kota 27
21 Circulation 28
22 Research methodology 29
23 SWOT Analysis 30
24 Learning 31
25 Conclusions 32
26 Bibliography 33

5. ACKNOWLEDGEMENT
A live and meaningful exposure to the activities of a
major industrial setup in the form of projects studies is a
vital training which the student undergoing M.B.A. are
require to undertake as part of training curriculum, during
their session.
It’s my real pleasure to thanks Mr. Manu Dixit, Mr.
Damodar Singh, Mr. Jitendra Gaur, Mr Harihar Singh
Hada, Ms, Anuradha Awasthi, and Alok Shahar for their
constant help, valuable suggestions and cooperation.
I owe my gratitude to my respected faculties for their
help, guidance and encouragement the tuner of study.
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6. Introduction
•Dainik Bhaskar is Indian Hindi-language daily newspaper (Hindi: दैनिक भास्कर) of
the Dainik Bhaskar Group (D.B. Corp Ltd.).
•The largest Print Media Company of India with 4.41 crore readership. It was started in
year 1958 from Bhopal, the capital city of Madhya Pradesh.
•It expanded its presence to 14 states in 4 different languages namely Hindi, Gujarati,
Marathi and English.
• 4.41 crore (Source: IRS Q4 2012) the brand Bhaskar is today synonymous with
success, quality, change dynamism and ethics in millions of households across India
and the corporate world a like.
•- Dainik Bhaskar, Gujarati daily, Divya Bhaskar, Marathi daily Divya Marathi and English
daily - dna, it covers 14 States with 66 editions, 4 languages.
•It also publishes DB Star and Magazines like Aha! Zindagi, Balbhaskar and Young
Bhaskar. The other media businesses includes MY FM (radio channel) & DB Digital
(internet services).
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7. 5/14/2015 7India's Largest News Paper Group

8. Core Values
•Ambition
•Differentiator
•Ground Connect
•Focus on Goals
•Respect & Recognition
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9. Director profiles
•Mr. Ramesh Chandra Agarwal (Chairman)
•Mr. Sudhir Agarwal Managing Director)
•Mr.Girish Agarwaal (Non Executive Director)
•Mr. Pawan Agarwal (Non Executive Director)
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10. News Papers
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11. Magazines
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12. History
•The first edition of Dainik Bhaskar Group was launched in Bhopal in
1958.
•In 1983, it entered Indore, the business center of Madhya Pradesh
(MP).
•On the back of excellent editorial content - fair reporting and quality
printing, it soon became the No. 1 newspaper in Indore and
subsequently in the whole of Madhya Pradesh in 1995.
•Dainik Bhaskar Group had a circulation of 1.72 lakh copies and became
the No.1 newspaper of Jaipur, Dainik Bhaskar Group expanded its
operations in the whole state with Dainik Bhaskar.
•DB Group launch its newspaper in Maharashtra in 2011. It has
successfully launched in Aurangabad, Nasik, Jalgaon, Ahemdnagar,
Solapur, Akola and Amravati.
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13. MILE STONE
•2014:-
D B Corp Ltd. launched 37th Edition of Dainik Bhaskar by launching
Patna Edition.
•July 2013:-
D B Corp Ltd. Launched 6th edition of Dainik Divya Marathi by launching
Akola Edition.
•August 2013:-
D B Corp Ltd. Launched 6th edition of Dainik Divya Marathi by launching
Amravati Edition.
•2012:-
D B Corp Ltd. Launched 5th edition of Dainik Divya Marathi by launching
Sholapur Edition.
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14. MILE STONE
•October 2011:-
 Prabhat Kiran, Indore became a part of DB Group.
Divya Marathi entered Ahmednagar as its 4th Edition.
•3rd September 2011:-
Divya Marathi entered Jalgaon as its 3rd Edition.
•July 2011:-
Divya Marathi Launched its 2nd Edition in Nasik.
•May 2011:-
Dainik Bhaskar group launched its marathi daily as "Divya Marathi". It
launched its 1st Edition in Aurangabad.
•April 2011:-
DNA launched its Indore Edition in MP.
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15. MILE STONE
•An integrated Brand Campaign titled "Zidd Karo, Duniya Badlo" was
launched on a nationwide scale led by M S Dhoni.
•'Business Bhaskar', a Financial Hindi Newspaper, was launched in
Bhopal, Indore, Raipur, New Delhi, Panipat, Jalandhar and Ludhiana with
separate editions for each of these cities.
•Launch of Dainik Bhaskar editions in Pali, Nagaur, Bhilai, Ratlam and
Shimla.
•Launch of DNA in Jaipur as a franchise by DB Corp Ltd.
•Launch of editions of DB Star in Bhopal & Indore.
•MY FM consolidates its network with 17 radio stations in 7 states,
across India.
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16. MILE STONE
•6th march 1999:-
Kota city -the educational hub of the country was launched as six
edition of Dainik bhaskar.
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17. About Kota Edition of Dainik Bhaskar
•Dainik Bhaskar is Hindi news paper. It is a product of DB Group. Dainik
Bhaskar is leading News Paper.
•It is India’s largest news paper group. Dainik Bhaskar came to Kota in
1999.
•Now Dainik Bhaskar has 1.10 Lac* readerships in Kota edition.
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18. Location
It is located at Pratap Nagar Dadabari, C.A.D. Circle
Kota (raj.).
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19. Sub Edition
•Zila Aas Pass(Kota District)
•Bundi
•Baran
•Jhalawar
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20. History OF Kota Edition
•Year 1999 Kota is famous for Kota stone and emerging city for
education. At this time Dainik Bhaskar want to spread circulation.
•The educational hub of the country was launched as six edition of
Dainik Bhaskar.
•Kota edition Dainik Bhaskar also launched the four sub edition where
jhalwar, baran, bundi is main focus.
•Kota is a hub of education. There are many major players like Allen,
Bansal Classes, CP Group, Resonance etc.
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21. Departments in DB Kota Office
•HR Department:-Handle the all the employee work and
salary.
•S&D (Sale and distribution):-Handle the whole supply chain
and distribution.
•M&A (Marketing and advertisement).
•Editorial Board.
•Finance Department.
•Operational (Printing) Department.
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22. Marketing and Advertisement Segments
•Education.
•Medical.
•Real state.
•Classified and Display Classified.
•Government.
•Life Style.
•Auto Mobiles.
•Political.
•Electronics.
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23. Marketing Strategy
•Missing: - Missing is the missed customer in the
comparison to competitor.
•Focus on deal client and complete their bound target.
•Targeting on new business holder in market or major
player.
•Make client from personal relation use personal efforts.
•Supplements:-
In the supplement company provide the 30 to 50%
discount to customers. In this strategy there are some
rules and regulation from the company about the space
of the advertisement.
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24. SUPPLEMENTS
•ITI COLLEGES
•ITI COLLEGES
•Polytechnic Colleges
•ITI COLLEGES
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25. Organization chart
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Chairman
MD/ Director
Chief Editor VP Accounts/ Finance
Advertising
Administration
Circulation
Production
Editorial Team

26. Competitors In India
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IRS 2002 IRS 2003 R1
All India Language ( lakhs ) All India Language ( lakhs )
DAINIK JAGRAN HINDI 140.1 DAINIK
JAGRAN
HINDI 157.22
DAINIK
BHASKAR
HINDI 134.6 DAINIK
BHASKAR
HINDI 136.14
MALAYALA
MANORAMA
MALYALAM 93.9 MALAYALAM
MA
MANORAMA
MALAYALAM 90.64
DAILY THANTHI TAMIL 87.4 DAILY
THANTHI
TAMIL 88.71
EENADU TELAGU 80.2 EENADU TELAGU 81.45
AMAR UJALA HINDI 75.4 AMARUJALA HINDI 85.97
MARUBHUMI MALAYALAM 73.9 MARUBHUMI MALAYALAM 74.21
DAINIK LOKMAT MARATHI 68.5 HINDUSTAN HINDI 73.87
HINDUSTAN HINDI 63.4 TIME OF
INDIA
ENGLISH 72.35
TIME OF INDIA ENGLISH 60.9 RAJASTHAN
PATRIKA
HINDI 59.9

27. Competitor in Kota
•Rajasthan Patrika
•Times of India ( English )
•Dainik Jagran
•Dainik Navjyoti
•Young Achiever
•Rastra Doot
•Desh ki Dharti
•Chambal Sandesh
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28. Circulation
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0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
R P D B
Reader( in Lakhs )
Reader( in Lakhs )
1.50
1.10

29. Research Methodology
•Past records.
•Personal observation.
•Conversation with various concern authorities.
•Reference books.
•Internet.
•Case study of IIM.
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30. SWOT ANALYSIS
STRENTH:-
•It is the largest newspaper group in India.
•Goodwill
•Brand ambassador.
WEAKNESS:-
•No revenue from circulation.
OPOTUNINITY:-
•No one large competitor In Hindi language.
THREATS:-
•Employee Satisfaction.
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31. Learning
•I learned different marketing strategies of the
organization.
•I learn how much value and culture of the
organisation impacts the employee’s productivity
•I worked there from 10am to 9pm. I learned to work
for eleven hours.
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32. Conclusions
•Networking system at Dainik Bhaskar is very largest.
• Documents are arranged in a very systematic
manner for effective work.
•Company launched extensive training Programmes.
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33. BIBLIOGRAPHY
Case study on Dainik Bhaskar by IIMA
Case Study by IIMB
Google
Internet
www.dainikbhaskargroup.com
www.dainikbhaskar.com
www.divyabhaskar.com
www.dainikbhaskar/rajasthan/kota.com
www.moneybhaskar.com
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34. Dainik Bhaskar
GROUP
Thank you
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