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Video Commerce Summit: Justin Foster Keynote Presentation

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Justin Foster from the Video Commerce Consortium and Liveclicker discusses the importance of persuasive video in the context of eCommerce, at the video commerce summit in Seattle (http://videocommercesummit)

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Justin Foster Co-Founder, VP Market Dev, Liveclicker Founder/President, Video Commerce Consortium 253-988-3183 [email_address]
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Source: Video Commerce Consortium, “Building an Effective Video Commerce Strategy,” Nov. 2008 Practitioner Revenue Lift 1 133% - 200% 200% 40% “ Substantial Lift.” “ It Works.”
Source: Video Commerce Consortium, “Building an Effective Video Commerce Strategy,” Nov. 2008 Practitioner Revenue Lift 1 88% Returns down 10% 50% 44% 50.1% - 138.9%
 
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[object Object],Service/Support Product Pages Site Search Targeted Email Category Pages Brand Pages Untargeted Email Untargeted Display (Loyalty) Purchase Preference Consideration Awareness How-To, Troubleshoot Educate, Feature & Benefit Feature & Benefit, Making Choices Product Viewpoint Special Offers / Opportunities Branding w/Call To Action Contextual/Behavioral Targeted w/Product or Offer Feature
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Justin Foster Co-Founder, VP Market Dev, Liveclicker Founder/President, Video Commerce Consortium 253-988-3183 [email_address]

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Video Commerce Summit: Justin Foster Keynote Presentation

  • 1. Justin Foster Co-Founder, VP Market Dev, Liveclicker Founder/President, Video Commerce Consortium 253-988-3183 [email_address]
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  • 8. Source: Video Commerce Consortium, “Building an Effective Video Commerce Strategy,” Nov. 2008 Practitioner Revenue Lift 1 133% - 200% 200% 40% “ Substantial Lift.” “ It Works.”
  • 9. Source: Video Commerce Consortium, “Building an Effective Video Commerce Strategy,” Nov. 2008 Practitioner Revenue Lift 1 88% Returns down 10% 50% 44% 50.1% - 138.9%
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  • 29. Justin Foster Co-Founder, VP Market Dev, Liveclicker Founder/President, Video Commerce Consortium 253-988-3183 [email_address]