Social Media and Personal/Corporate Branding

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This was a presentation meant to cover a broad audience interested in social media as well as personal and corporate branding and some of the available tools. Definitely a primer leading to great discussion

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Social Media and Personal/Corporate Branding

  1. 1. Social Media – Personal and Corporate Branding<br />September 2011<br />
  2. 2. Social Media Revolution 2011 – Courtesy of Socialnomics<br />
  3. 3. Social Media Revolution 2011 – Courtesy of Socialnomics<br />We don’t have a choice on whether we DO social media, the question is how well we DO it.<br />- Erik Qualman<br />
  4. 4. Brian Vickery – What I am…and what I am not<br />I AM…<br /><ul><li>EVP/GM and a founding principal of Mantis Technology Group (a software solution provider and creator of Pulse Analytics social media monitoring tool)
  5. 5. Data Architect, Project Manager, “put to pasture” software developer
  6. 6. Blogger (http://brianvickery.com), Community Manager
  7. 7. Teacher, Coach and Volunteer</li></li></ul><li>Brian Vickery – What I am…and what I am not<br />I AM NOT…<br />Genius/Expert<br />Guru<br />Ninja<br />
  8. 8. Agenda<br />Google Yourself<br />Social Media By the Numbers<br />Social Media – Do’s and Don’ts<br />LinkedIn Honey-Dos<br />Productivity Tools & Influence Scores<br />
  9. 9. Google Yourself – Do you like what you see?<br />Good News – I’ve dominated the first page of search listings!<br />And the guys who are not me…are not ax murderers, EXCELLENT!<br />
  10. 10. People are talking…<br />People want to be heard<br />It’s not all noise<br />SM is the next customer service channel<br />SM can deliver bottom line results<br />Social Media By the Numbers5 Things You Should Know<br />Twitter users generate 140 million tweets per day<br />182% increase in Mobile Twitter use in past year<br />
  11. 11. People are talking…<br />People want to be heard<br />It’s not all noise<br />SM is the next customer service channel<br />SM can deliver bottom line results<br />Social Media By the Numbers5 Things You Should Know<br />As of 16 February 2011, there were over 156 million public blogs in existence<br />
  12. 12. People are talking…<br />People want to be heard<br />It’s not all noise<br />SM is the next customer service channel<br />SM can deliver bottom line results<br />Social Media By the Numbers5 Things You Should Know<br />“Over 3 billion videos are viewed a day”<br />“150 years of YouTube video are watched every day on Facebook”<br />
  13. 13. People are talking…<br />People want to be heard<br />It’s not all noise<br />SM is the next customer service channel<br />SM can deliver bottom line results<br />Social Media By the Numbers5 Things You Should Know<br />“More than 700 billion minutes / month”<br />
  14. 14. People are talking…<br />People want to be heard<br />It’s not all noise<br />SM is the next customer service channel<br />SM can deliver bottom line results<br />Social Media By the Numbers5 Things You Should Know<br />“The majority of consumers rely to some extent<br /> on social networks to guide them in their<br />purchase decisions.”<br />
  15. 15. Twitter/Facebook Facts - 1<br />Social networking is the #1 online activity in the US. A year ago, it was email.<br />Facebook receives 5x more page views than Google<br />30 Billion pieces of content (video, photo, etc) are shared on Facebook each month<br />
  16. 16. Twitter/Facebook Facts - 2<br />Twitter made $1,000,000,000 in revenue in first 3 years.<br />750 Tweets per second<br />Twitter Gender Breakdown: Women 55%, Men 45%<br />Twitter: 30% of households have annual income over $100,000<br />
  17. 17. Twitter/Facebook Facts - 3<br />75 million Twitter users worldwide<br />Twitter users are more educated than general population<br />Twitter users have higher incomes than general population<br />Companies using Twitter average 2x more leads than those that do not.<br />
  18. 18. Agenda<br />Google Yourself<br />Social Media By the Numbers<br />Social Media – Do’s and Don’t’s<br />LinkedIn Honey-Dos<br />Productivity Tools & Influence Scores<br />
  19. 19. Social Screening – How Companies are Using Social Media to Hire/Fire Employees<br />
  20. 20. Social Screening – How Companies are Using Social Media to Hire/Fire Employees<br />
  21. 21. Social Screening – How Companies are Using Social Media to Hire/Fire Employees<br />
  22. 22. Social Screening – How Companies are Using Social Media to Hire/Fire Employees<br />
  23. 23. Job Searching with Social MediaCompiled by CareerEnlightenment.com (July 2011)<br />
  24. 24. Social Media Do’s and Don’ts<br />Do…<br />Create a LinkedIn profile<br />Consider starting a Twitter account<br />Consider creating a Facebook Fan Page<br />Consider starting a blog or contributing to a syndication site (Business2Community)<br />CONTRIBUTE / ENGAGE!<br />Don’t…<br />Flame…Anybody…EVER!<br />“Broadcast only” like interruptive advertising<br />Let your content get stale<br />Forget the real relationships<br />Get consumed by the addictive nature of social media<br />Be a (Twitter) Egg!<br />
  25. 25. Agenda<br />Google Yourself<br />Social Media By the Numbers<br />Social Media – Do’s and Don’t’s<br />LinkedIn Honey-Dos<br />Productivity Tools & Influence Scores<br />
  26. 26. LinkedIn Honey-Dos<br />Write engaging summary in 1st Person<br />Enter Experience & Education<br />Actively seek out Recommendations<br />Customize Websites<br />Join Groups and Invite Connections<br />Enter Twitter ID and claim a Public Profile<br />
  27. 27. LinkedIn Honey-Dos<br />Craft a SEO friendly Professional Headline<br />Add Applications<br /><ul><li>Amazon Reading List
  28. 28. Box.net
  29. 29. Wordpress (if you blog)
  30. 30. Slideshare</li></ul>More Resources:<br />http://windmillnetworking.com/2010/12/21/top-20-most-useful-linkedin-blog-posts-of-2010/<br />
  31. 31. Agenda<br />Google Yourself<br />Social Media By the Numbers<br />Social Media – Do’s and Don’t’s<br />LinkedIn Honey-Dos<br />Productivity Tools & Influence Scores<br />
  32. 32. Productivity Tools<br />Tracking multiple profiles and streams - HootSuite<br />Scheduled Content Curation - BundlePost<br />Social Media Monitoring – Mantis Pulse Analytics<br />
  33. 33. Productivity Tools - HootSuite<br />
  34. 34. Productivity Tools - HootSuite<br />Multiple profiles (Twitter, Facebook, LinkedIn, FourSquare)<br />
  35. 35. Productivity Tools - HootSuite<br />Multiple Streams based upon Twitter Lists or Searches<br />
  36. 36. Productivity Tools - HootSuite<br />Multiple Tabs for better stream organization<br />
  37. 37. Productivity Tools - BundlePost<br />Define feeds based upon RSS XML or Google Alerts<br />
  38. 38. Productivity Tools - BundlePost<br />Store commonly used social content URLs for blog posts, online documentation, media kits, teasers<br />
  39. 39. Productivity Tools - BundlePost<br />Store #FollowFriday lists for easy reuse<br />
  40. 40. Productivity Tools - BundlePost<br /><ul><li>Drag and drop scheduling
  41. 41. View content
  42. 42. Delete from export file</li></li></ul><li>Social MediaBusiness Challenge <br />“I want to know that my company is respected and our customers are happy.”<br />Executive<br />Marketing<br />Brand / Product Manager<br />“I want to measure the effectiveness of our campaigns and promotions.”<br />“I need to know what consumers like and dislike about my competitors products so I can make ours better. ”<br />Public Relations<br />“I want to measure sentiment towards our company among the public and among analysts.”<br />“I want to respond to what customers are saying about our product and resolve their issues.”<br />Customer Service<br />
  43. 43. Social MediaCommunication and message protocols have changed<br />Old processes…<br />Interruptive advertising (billboard, radio, print media, TV)<br />Customer service via phone, email and corporate website<br />Company owned the message<br />New processes…<br />Build it (and maintain and engage) and they will come<br />Customer blasts your brand, or gives it a shoutout, on review sites and social media<br />The world owns the message, so we better be part of the conversation!<br />
  44. 44. Social MediaBusiness Value – Social Media Monitoring<br />Improve marketing and customer service<br />Listen to consumer sentiment<br />Respond quickly to customer service issues <br />Track sentiment across market segments<br />Brand, geography, language, most mentioned topics <br />Track competitive sentiment<br />Understand what consumers like and dislike about competitors <br />Reduce product design lifecycle<br />Get consumer feedback in real-time <br />Mantis Pulse Analytics provides enterprise customers the right solution to monitor, measure and visualize social media and market sentiment towards its brand and products.<br />“Social media tools are having a huge impact on customer service and employee hiring to marketing and product development.”<br />Jason Peck<br />6 Buckets of Social Media Measurement<br />January 19, 2011<br />
  45. 45. Social MediaPeople doing it right - Zappos<br />
  46. 46. Social MediaIntegrated vs Dedicated Social Media Teams<br />
  47. 47. Social MediaIntegrated vs Dedicated Social Media Teams<br />
  48. 48. Productivity Tools – Mantis Pulse Analytics<br />Track number of mentions and measure consumer sentiment.<br />Track Pulse trend against stock price.<br />Company RSS Feed<br />
  49. 49. Productivity Tools – Mantis Pulse Analytics<br />Track Share of Voice for…<br /><ul><li>Supporters
  50. 50. Plays
  51. 51. Mentions</li></ul>…against up to 3 Competitors<br />
  52. 52. Productivity Tools – Mantis Pulse Analytics<br />Track cumulative sentiment…<br />…or separate per<br /><ul><li>Domain
  53. 53. Source
  54. 54. Topic
  55. 55. Concept
  56. 56. Date Range</li></li></ul><li>Productivity Tools – Mantis Pulse Analytics<br />Track Mentions Live with a Map View<br />
  57. 57. Productivity Tools – Mantis Pulse Analytics<br />Track Mentions Live with a Map View<br />- OR - <br />List View<br />
  58. 58. Influence ScoresKlout, PeerIndex, Empire Avenue<br /><ul><li>All three of these influence scores have “gamified”
  59. 59. Klout scores are now included on LinkedIn profiles and resumes.
  60. 60. Use influence scores as metrics, but not as “end-all”
  61. 61. Advice: Register for Klout and Connect Networks.</li></li></ul><li>Contact information:<br />Brian Vickery<br />Email: brian.vickery@mantis-tgi.com<br />LinkedIn: http://www.linkedin.com/in/brianvickery<br />Twitter: dbvickery<br />Blog: http://brianvickery.com<br />Pulse: http://pulse.mantis-tgi.com<br />For more information…<br />

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