Trends 2013 Online

ONLINE TRENDS 2013A brief stroll into our past and futureJorg Verweij

ONLINE TRENDSThe www as we know itIs less than 11000 days old

ONLINE TRENDSIt reaches almost 1/3of our planets population

ONLINE TRENDSBut what is the purposeof the web web?

ONLINE TRENDSIt’s just a tool!It should make life easier,and separate us from other specieson this planet

10 internet trends for 2013Take ‘m, or leave ‘m

#1 BIG DATAThe rise of the death star!Marketeers become data geeks

#1 BIG DATA SEM CRM MAIL INBOUNDChannels are often silos,consumers go from one to the otherThey have to merge to be ableto make better decisions

#2 CONVERSION ATTRIBUTION

#2 CONVERSION ATTRIBUTIONWhat do we see?’Attribution modeling: Marketers have been over valuing the last click.• With all the data in place, marketers should take a more holistic approach to whats called attribution tracking -- the process of assigning a specific value to a marketing action that results in a conversion• Main goal or diver is lower acquisition costs!

#3 DESIGN IS KING ? ? What do we see? ?  Big Pictures ?  Large Homepages ? ?  Cinemagraph  Responsive Design

#3 DESIGN IS KINGBIG PICTURES BIG PICTURES

#3 DESIGN IS KINGLARGE WEBPAGESScrolling is the new clicking!

#3 DESIGN IS KINGCINEMAGRAPHS

#3 DESIGN IS KINGRESPONSIVE WEBDESIGNHere to stay, but thereis a long way to go

#4 MOBILE FIRSTMOBILE FIRSTAnd stop saying mobileusers won’t do that

#5 EARNED vs BOUGHT MEDIA BOUGHT MEDIA Advertising,Television, Bannering, Radio, Sponsorship, Paid search

#5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO,Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search communities, content, service extension

#5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO,Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content, Twitter, Blogs, Comments, E-mail service extension

#5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO,Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content, Twitter, Blogs, Comments, E-mail service extensionSTRANGERS FANS CONVERSION CUSTOMERS

#5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED MEDIA WHAT WOULD YOU BELIEVE? 1. What the brand tells about the brand 2. Or what a friend tells about the brand?

#5 EARNED vs BOUGHT MEDIA

#6 NEUROMARKETINGEEGYOUR BRAIN DOESN’T LIEMeasuring electronic signalsin the brain

#6 NEUROMARKETINGQuinny was one of the first

#7 OPTIMISATIONQuick and dirty user testing

#8 LOCATION BASED

#9 INTELLIGENT OBJECTSMore sensors will be mobile

#9 INTELLIGENT OBJECTS“intelligent objectsMore sensors will be mobile

#10 BEHAVIOURAL TARGETINGDespite privacy limits

SUMMARYReserve this years budget for 1. Amazing content 2. Beautifull webdesign 3. AnalyticsAnalytics

WWW.COLOURS.NLLinkedin: nl.linkedin.com/pub/jorg-verweij/0/166/517/ Twitter: @jorgnu

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http://thecuriousbrain.com	4328
http://es.slideshare.net	3711
http://www.marketingoops.com	2124
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http://www.conseilsmarketing.com	84
http://www.slidematters.com.br	62
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https://twitter.com	52
http://www.scoop.it	49
http://www.matiaspaget.com.ar	48
http://translate.googleusercontent.com	41
http://www.tula.russianpromo.ru	36
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http://www.facebook.com	16
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http://beckerbao29.blogspot.de	10
http://feeds2.feedburner.com	9

Trends 2013 Online

by Jorg Verweij on Jan 23, 2013

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