existing changes and new developments for 2013. www.colours.nl nl.linkedin.com/pub/jorg-verweij/0/166/517/

1. ONLINE TRENDS 2013
A brief stroll into our past and future
Jorg Verweij

2. ONLINE TRENDS
The www as we know it
Is less than 11000 days old

3. ONLINE TRENDS
It reaches almost 1/3
of our planets population

4. ONLINE TRENDS
But what is the purpose
of the web
web?

5. ONLINE TRENDS
It’s just a tool!
It should make life easier,
and separate us from other species
on this planet

6. 10 internet trends for 2013
Take ‘m, or leave ‘m

7. #1 BIG DATA
The rise of the death star!
Marketeers become data geeks

8. #1 BIG DATA
SEM CRM MAIL INBOUND
Channels are often silos,
consumers go from one to the other
They have to merge to be able
to make better decisions

9. #2 CONVERSION ATTRIBUTION

10. #2 CONVERSION ATTRIBUTION
What do we see?
’Attribution modeling': Marketers have been over valuing the last click.
• With all the data in place, marketers should take a more holistic approach
to what's called attribution tracking -- the process of assigning a specific
value to a marketing action that results in a conversion
• Main goal or diver is lower acquisition costs!

14. #3 DESIGN IS KING
? ?
What do we see?
?
 Big Pictures
?
 Large Homepages ? ?
 Cinemagraph
 Responsive Design

15. #3 DESIGN IS KING
BIG PICTURES
BIG PICTURES

16. #3 DESIGN IS KING
LARGE WEBPAGES
Scrolling is the new clicking!

17. #3 DESIGN IS KING
CINEMAGRAPHS

18. #3 DESIGN IS KING
CINEMAGRAPHS

19. #3 DESIGN IS KING
RESPONSIVE WEBDESIGN
Here to stay, but there
is a long way to go

20. #4 MOBILE FIRST
MOBILE FIRST
And stop saying mobile
users won’t do that

21. #5 EARNED vs BOUGHT MEDIA
BOUGHT
MEDIA
Advertising,
Television, Bannering,
Radio, Sponsorship,
Paid search

22. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
Advertising, MEDIA Websites, SEO,
Television, Bannering, E-mail, Apps,
Radio, Sponsorship, social networks,
Paid search communities, content,
service extension

23. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
Advertising, MEDIA Websites, SEO,
Television, Bannering, E-mail, Apps,
Radio, Sponsorship, social networks,
Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content,
Twitter, Blogs, Comments, E-mail service extension

24. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
Advertising, MEDIA Websites, SEO,
Television, Bannering, E-mail, Apps,
Radio, Sponsorship, social networks,
Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content,
Twitter, Blogs, Comments, E-mail service extension
STRANGERS FANS CONVERSION CUSTOMERS

25. #5 EARNED vs BOUGHT MEDIA
BOUGHT OWNED
MEDIA MEDIA
EARNED
MEDIA
WHAT WOULD YOU BELIEVE?
1. What the brand tells about the brand
2. Or what a friend tells about the brand?

26. #5 EARNED vs BOUGHT MEDIA

27. #6 NEUROMARKETING
EEG
YOUR BRAIN DOESN’T LIE
Measuring electronic signals
in the brain

28. #6 NEUROMARKETING
Quinny was one of the first

29. #7 OPTIMISATION
Quick and dirty user testing

30. #8 LOCATION BASED

31. #9 INTELLIGENT OBJECTS
More sensors will be mobile

32. #9 INTELLIGENT OBJECTS
More sensors will be mobile

33. #9 INTELLIGENT OBJECTS
“intelligent objects
More sensors will be mobile

34. #10 BEHAVIOURAL TARGETING
Despite privacy limits

35. SUMMARY
Reserve this year's budget for
1. Amazing content
2. Beautifull webdesign
3. Analytics
Analytics

36. WWW.COLOURS.NL
Linkedin: nl.linkedin.com/pub/jorg-verweij/0/166/517/
Twitter: @jorgnu