0
ONLINE TRENDS 2013A brief stroll into our past and futureJorg Verweij
ONLINE TRENDSThe www as we know itIs less than 11000 days old
ONLINE TRENDSIt reaches almost 1/3of our planets population
ONLINE TRENDSBut what is the purposeof the web       web?
ONLINE TRENDSIt’s just a tool!It should make life easier,and separate us from other specieson this planet
10 internet trends for 2013Take ‘m, or leave ‘m
#1 BIG DATAThe rise of the death star!Marketeers become data geeks
#1 BIG DATA     SEM     CRM   MAIL   INBOUNDChannels are often silos,consumers go from one to the otherThey have to merge ...
#2 CONVERSION ATTRIBUTION
#2 CONVERSION ATTRIBUTIONWhat do we see?’Attribution modeling: Marketers have been over valuing the last click.• With all ...
#3 DESIGN IS KING   ? ?   What do we see? ?        Big Pictures                                 ?        Large Homepages...
#3 DESIGN IS KINGBIG PICTURES          BIG PICTURES
#3 DESIGN IS KINGLARGE WEBPAGESScrolling is the new clicking!
#3 DESIGN IS KINGCINEMAGRAPHS
#3 DESIGN IS KINGCINEMAGRAPHS
#3 DESIGN IS KINGRESPONSIVE WEBDESIGNHere to stay, but thereis a long way to go
#4 MOBILE FIRSTMOBILE FIRSTAnd stop saying mobileusers won’t do that
#5 EARNED vs BOUGHT MEDIA          BOUGHT          MEDIA     Advertising,Television, Bannering, Radio, Sponsorship,     Pa...
#5 EARNED vs BOUGHT MEDIA          BOUGHT                  OWNED          MEDIA                      MEDIA                ...
#5 EARNED vs BOUGHT MEDIA          BOUGHT                                                       OWNED          MEDIA      ...
#5 EARNED vs BOUGHT MEDIA          BOUGHT                                                       OWNED          MEDIA      ...
#5 EARNED vs BOUGHT MEDIA  BOUGHT                                   OWNED  MEDIA                                         M...
#5 EARNED vs BOUGHT MEDIA
#6 NEUROMARKETINGEEGYOUR BRAIN DOESN’T LIEMeasuring electronic signalsin the brain
#6 NEUROMARKETINGQuinny was one of the first
#7 OPTIMISATIONQuick and dirty user testing
#8 LOCATION BASED
#9 INTELLIGENT OBJECTSMore sensors will be mobile
#9 INTELLIGENT OBJECTSMore sensors will be mobile
#9 INTELLIGENT OBJECTS“intelligent objectsMore sensors will be mobile
#10 BEHAVIOURAL TARGETINGDespite privacy limits
SUMMARYReserve this years budget for 1. Amazing content 2. Beautifull webdesign 3. AnalyticsAnalytics
WWW.COLOURS.NLLinkedin: nl.linkedin.com/pub/jorg-verweij/0/166/517/                 Twitter: @jorgnu
Trends 2013 Online
Trends 2013 Online
Trends 2013 Online
Upcoming SlideShare
Loading in...5
×

Trends 2013 Online

130,006

Published on

existing changes and new developments for 2013.
www.colours.nl
nl.linkedin.com/pub/jorg-verweij/0/166/517/

Published in: Technology
10 Comments
160 Likes
Statistics
Notes
No Downloads
Views
Total Views
130,006
On Slideshare
0
From Embeds
0
Number of Embeds
82
Actions
Shares
0
Downloads
800
Comments
10
Likes
160
Embeds 0
No embeds

No notes for slide

Transcript of "Trends 2013 Online"

  1. 1. ONLINE TRENDS 2013A brief stroll into our past and futureJorg Verweij
  2. 2. ONLINE TRENDSThe www as we know itIs less than 11000 days old
  3. 3. ONLINE TRENDSIt reaches almost 1/3of our planets population
  4. 4. ONLINE TRENDSBut what is the purposeof the web web?
  5. 5. ONLINE TRENDSIt’s just a tool!It should make life easier,and separate us from other specieson this planet
  6. 6. 10 internet trends for 2013Take ‘m, or leave ‘m
  7. 7. #1 BIG DATAThe rise of the death star!Marketeers become data geeks
  8. 8. #1 BIG DATA SEM CRM MAIL INBOUNDChannels are often silos,consumers go from one to the otherThey have to merge to be ableto make better decisions
  9. 9. #2 CONVERSION ATTRIBUTION
  10. 10. #2 CONVERSION ATTRIBUTIONWhat do we see?’Attribution modeling: Marketers have been over valuing the last click.• With all the data in place, marketers should take a more holistic approach to whats called attribution tracking -- the process of assigning a specific value to a marketing action that results in a conversion• Main goal or diver is lower acquisition costs!
  11. 11. #3 DESIGN IS KING ? ? What do we see? ?  Big Pictures ?  Large Homepages ? ?  Cinemagraph  Responsive Design
  12. 12. #3 DESIGN IS KINGBIG PICTURES BIG PICTURES
  13. 13. #3 DESIGN IS KINGLARGE WEBPAGESScrolling is the new clicking!
  14. 14. #3 DESIGN IS KINGCINEMAGRAPHS
  15. 15. #3 DESIGN IS KINGCINEMAGRAPHS
  16. 16. #3 DESIGN IS KINGRESPONSIVE WEBDESIGNHere to stay, but thereis a long way to go
  17. 17. #4 MOBILE FIRSTMOBILE FIRSTAnd stop saying mobileusers won’t do that
  18. 18. #5 EARNED vs BOUGHT MEDIA BOUGHT MEDIA Advertising,Television, Bannering, Radio, Sponsorship, Paid search
  19. 19. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO,Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search communities, content, service extension
  20. 20. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO,Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content, Twitter, Blogs, Comments, E-mail service extension
  21. 21. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED Advertising, MEDIA Websites, SEO,Television, Bannering, E-mail, Apps, Radio, Sponsorship, social networks, Paid search SEO, Facebook, Google+, Pinterest, YouTube, communities, content, Twitter, Blogs, Comments, E-mail service extensionSTRANGERS FANS CONVERSION CUSTOMERS
  22. 22. #5 EARNED vs BOUGHT MEDIA BOUGHT OWNED MEDIA MEDIA EARNED MEDIA WHAT WOULD YOU BELIEVE? 1. What the brand tells about the brand 2. Or what a friend tells about the brand?
  23. 23. #5 EARNED vs BOUGHT MEDIA
  24. 24. #6 NEUROMARKETINGEEGYOUR BRAIN DOESN’T LIEMeasuring electronic signalsin the brain
  25. 25. #6 NEUROMARKETINGQuinny was one of the first
  26. 26. #7 OPTIMISATIONQuick and dirty user testing
  27. 27. #8 LOCATION BASED
  28. 28. #9 INTELLIGENT OBJECTSMore sensors will be mobile
  29. 29. #9 INTELLIGENT OBJECTSMore sensors will be mobile
  30. 30. #9 INTELLIGENT OBJECTS“intelligent objectsMore sensors will be mobile
  31. 31. #10 BEHAVIOURAL TARGETINGDespite privacy limits
  32. 32. SUMMARYReserve this years budget for 1. Amazing content 2. Beautifull webdesign 3. AnalyticsAnalytics
  33. 33. WWW.COLOURS.NLLinkedin: nl.linkedin.com/pub/jorg-verweij/0/166/517/ Twitter: @jorgnu
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×