Beyond Advertising: Building content for next generation devices More people are streaming content through X-Box than playing games - how can companies build content and apps around these concepts and devices? This panel discusses the influence of next-gen devices, including smartphones, smart TVs, OTT, and general trends among consumer adoption and use, plus the implications to marketers, brands, content producers and publishers. How are brands going to position themselves in next generation platforms like Smart TV?

1. Beyond Advertising
Building content for next generation devices

2. Panel: Beyond Advertising
Building content for next generation devices
PANEL MODERATOR
Don Anderson
SVP, Strategic Digital Integration (APAC), Fleishman-Hillard
PANELISTS
Laurent Chivallier
Director, Group Digital Life, SingTel
Reuben Verghese
Vice President, Asia, Accedo
Steven Kopec
Director, Emerging Technology, Turner International APAC

3. Video insert – see YouTube link

4. “TV is no longer a single screen in the living room.”

5. “TV is no longer a single
screen in the living room.”
“Tablets are quickly becoming
the ‘first screen’ people turn
to when streaming TV shows,
movies and sporting events.”
“Overall share of tablet video viewing
grew 90% in the past two quarters.”
- Ooyala Global Video Index Q3 2012 report

6. eMarketer, 0ct 2012 (US findings)
More TV consumption is occurring, but those larger audiences are dispersed across
multiple screens, or stream TV content to their PCs and smart devices
“With rare exception, the
mass audience accustomed
to appointment viewing is
long gone.”

9. Sponsored, funded by

10.  90% of respondents believe that
content marketing will become more
important over the next 12 months.
 Nearly three quarters (73%) of digital
marketers agree that brands are
becoming publishers.
Econsultancy/Outbrain, Content Marketing Survey Report, Aug 2012

13. Panel: Beyond Advertising
Building content for next generation devices
PANEL MODERATOR
Don Anderson
SVP, Strategic Digital Integration (APAC), Fleishman-Hillard
@whateyeread sg.linkedin.com/in/donjanderson
PANELISTS
Laurent Chivallier
Director, Group Digital Life, SingTel
@lchivall sg.linkedin.com/in/laurentchivallier
Reuben Verghese
Vice President, Asia, Accedo
hk.linkedin.com/in/reubenverghese
Steven Kopec
Director, Emerging Technology, Turner Broadcasting
@KopecSteven hk.linkedin.com/pub/steven-kopec/2/114/4a4