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SES Singapore Confererence Nov 2012

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Beyond Advertising: Building content for next generation devices
More people are streaming content through X-Box than playing games - how can companies build content and apps around these concepts and devices? This panel discusses the influence of next-gen devices, including smartphones, smart TVs, OTT, and general trends among consumer adoption and use, plus the implications to marketers, brands, content producers and publishers. How are brands going to position themselves in next generation platforms like Smart TV?

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SES Singapore Confererence Nov 2012

  1. 1. Beyond AdvertisingBuilding content for next generation devices
  2. 2. Panel: Beyond Advertising Building content for next generation devicesPANEL MODERATORDon AndersonSVP, Strategic Digital Integration (APAC), Fleishman-HillardPANELISTSLaurent ChivallierDirector, Group Digital Life, SingTelReuben VergheseVice President, Asia, AccedoSteven KopecDirector, Emerging Technology, Turner International APAC
  3. 3. Video insert – see YouTube link
  4. 4. “TV is no longer a single screen in the living room.”
  5. 5. “TV is no longer a singlescreen in the living room.” “Tablets are quickly becoming the ‘first screen’ people turn to when streaming TV shows, movies and sporting events.” “Overall share of tablet video viewing grew 90% in the past two quarters.” - Ooyala Global Video Index Q3 2012 report
  6. 6. eMarketer, 0ct 2012 (US findings)More TV consumption is occurring, but those larger audiences are dispersed acrossmultiple screens, or stream TV content to their PCs and smart devices “With rare exception, the mass audience accustomed to appointment viewing is long gone.”
  7. 7. Sponsored, funded by
  8. 8.  90% of respondents believe that content marketing will become more important over the next 12 months.  Nearly three quarters (73%) of digital marketers agree that brands are becoming publishers.Econsultancy/Outbrain, Content Marketing Survey Report, Aug 2012
  9. 9. Panel: Beyond Advertising Building content for next generation devicesPANEL MODERATORDon AndersonSVP, Strategic Digital Integration (APAC), Fleishman-Hillard @whateyeread sg.linkedin.com/in/donjandersonPANELISTSLaurent ChivallierDirector, Group Digital Life, SingTel @lchivall sg.linkedin.com/in/laurentchivallierReuben VergheseVice President, Asia, Accedo hk.linkedin.com/in/reubenvergheseSteven KopecDirector, Emerging Technology, Turner Broadcasting @KopecSteven hk.linkedin.com/pub/steven-kopec/2/114/4a4

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