Short-term thinking dominates business. Are we captured in the short-term trap? Short-term or Long-term thinking, what way will keep us on the right track? "Businesses today operate in two time frames: the immediate, and the very long term. The first demands that leaders deliver consistently strong quarterly results and keep the markets happy. If they don't do this, they're out. The second requires them to make significant investments today to prepare the company for the future, even though these may not pay off for years or even decades to come. If they don't do this, the company will likely eventually fail. This creates an obvious dilemma for leaders. Devote themselves to hitting short-term goals and their job is secure but the company itself is not. Concentrate instead on making the fundamental changes needed for long-term success, and failing to maximize immediate returns will see them out of the door before their plans come to fruition. Try to do both and they will find themselves confronting the gap—the metaphorical distance between the goals, attitudes, and definitions of success that characterize each time frame." Thomas Malnight, Tracey Keys and Kees van der Graaf The 3Rs of Preparing Your Organization for the Future

1. J. Manuel Velázquez Balderas ch.linkedin.com/in/josemanuelvelazquezbalderas/
Marketing & Business Development Dilemmas
Short-term thinking
dominates business
Thomas Malnight, Tracey Keys and Kees van der Graaf, The 3Rs of Preparing Your Organization for the Future
Short-term or Long-term thinking,
what way will keep us
on the right track?