1. WordPress Use Cases
w/ John Hawkins
Thursday, May 30, 13

2. Hi, I’m John and I ...
• live in Las Vegas
• run 9seeds.com
• build fun stuff with WP
• am a WordCamp Junkie
(30+ so far)
Personal Blog: vegasgeek.com
Company Blog: 9seeds.com
Thursday, May 30, 13

3. What Does It Mean
to be a developer?
Thursday, May 30, 13

4. It means spending your
days writing code
Thursday, May 30, 13

5. Ha! You wish!
Thursday, May 30, 13

6. As A Developer I...
Thursday, May 30, 13

7. As A Developer I...
Answer emails
Thursday, May 30, 13

8. As A Developer I...
Explain the difference between
wordpress.com and .org
Thursday, May 30, 13

9. But Seriously...
Thursday, May 30, 13

10. As A Developer I...
Provide Solutions
Thursday, May 30, 13

11. Thursday, May 30, 13

12. Content And Engagement
Thursday, May 30, 13

13. Thursday, May 30, 13

14. Thursday, May 30, 13

15. Banner Blindness
http://en.wikipedia.org/wiki/Banner_blindness
Thursday, May 30, 13

16. The Suggestion
What if you offered readers a
way to view the site without ads?
Thursday, May 30, 13

17. The Solution
Paid Memberships
Thursday, May 30, 13

18. Restrict Content Pro
Thursday, May 30, 13

19. Restrict Content Pro
Thursday, May 30, 13

20. Front End Login Page
Thursday, May 30, 13

21. Custom Widget
http://codex.wordpress.org/Widgets_API
Thursday, May 30, 13

22. Thursday, May 30, 13

23. The Results
• Happy members
• A new revenue stream
Thursday, May 30, 13

24. Thursday, May 30, 13

25. Digital Royalty Clients
Thursday, May 30, 13

26. 4 12
Thursday, May 30, 13

27. The Issues
• Managing users was a nightmare
• Dealing with site updates
• Training staff on multiple platforms
• Inconsistencies throughout
Thursday, May 30, 13

28. The Solution
Multisite
Thursday, May 30, 13

29. What Is Multisite?
WordPress Multisite is a feature that
allows thousands of blogs (sites) to
exist virtually within one, single
WordPress install.
Thursday, May 30, 13

30. Network Admin
Thursday, May 30, 13

31. Data Conversions
Thursday, May 30, 13

32. Data Conversions
Thursday, May 30, 13

33. Data Conversions
Thursday, May 30, 13

34. Data Conversions
Copy / Paste
Thursday, May 30, 13

35. Custom Theme
Thursday, May 30, 13

36. Standardized Menus
Thursday, May 30, 13

37. Header/Logo Support
Thursday, May 30, 13

38. Header/Logo Support
Thursday, May 30, 13

39. Megamenu
Thursday, May 30, 13

40. Megamenu
http://wpmegamenu.com
Thursday, May 30, 13

41. Megamenu
http://wpmegamenu.com
Thursday, May 30, 13

42. Domain Mapping
http://wordpress.org/plugins/wordpress-mu-domain-mapping/
Thursday, May 30, 13

43. Megamenu
http://wpmegamenu.com
Thursday, May 30, 13

44. 3rd Party Iframe
Thursday, May 30, 13

45. Gravity Forms
http://gravityforms.com
http://wordpress.org/plugins/infusionsoft/
Thursday, May 30, 13

46. The Results
• Single point of user management
• Simplified site management
• Consistency across their sites
• Flexible data capture forms
• Easier training for staff
Thursday, May 30, 13

47. Thursday, May 30, 13

48. Thursday, May 30, 13

49. • Expired license for membership plugin
• Some plugin features not working
• Plugin upgrades were uncertain
• Plugin had obfuscated code
• Needed to switch payment processors
Initial Issues
Thursday, May 30, 13

50. Initial Plan
• Use the following plugins
• Groups
• WooCommerce
• Groups WooCommerce
• WooCommerce Subscriptions
http://www.itthinx.com/plugins/groups-woocommerce/
Thursday, May 30, 13

51. The Real Issue
What to do with existing memberships
Thursday, May 30, 13

52. Custom Plugin
Thursday, May 30, 13

53. Plugin Logic
• If user has active Woo account, show content
• If user has active Suma account, remove the
Woo content filter and show content
• If Suma account has expired, show them a Woo
signup link
(88 lines of code)
Thursday, May 30, 13

54. The Results
• A membership setup built with confidence
• A way to deal with membership upgrades on an
as-needed basis, rather than all at once
• Happy staff members
Thursday, May 30, 13

55. Thursday, May 30, 13

56. 3rd-Party Online Learning Platform
• Minimal control of look/feel
• Couldn’t add other content (pages/posts)
• Giving up control
• CRAZY expensive
Thursday, May 30, 13

57. Timing Is Everything
Thursday, May 30, 13

58. Thursday, May 30, 13

59. WooCommerce
Thursday, May 30, 13

60. Sensei Courses
Thursday, May 30, 13

61. Sensei Lessons
Thursday, May 30, 13

62. Vimeo Pro
http://vimeo.com/pro
Thursday, May 30, 13

63. Sell Courses As Products
Thursday, May 30, 13

64. The Results
• Control of ALL THE THINGS
• Savings. Lots of savings.
Thursday, May 30, 13

65. Thank You!
john@9seeds.com - @vegasgeek
Thursday, May 30, 13