Stay creative. Perform for your clients.
Presentation outline…



              Market synopsis
              Clients & case studies
              What tagga does ...
Brands using mobile in 2009…




                               Stay creative. Perform for your clients.
                 ...
The shift to mobile…




    Global mobile marketing is estimated
    to be $12 billion in the next 5 years 1

           ...
The market for mobile…




    There are now nearly 300 million
    mobile subscribers in North America 12

         1    ...
The market for mobile…




    42%                 58%
                                                A slight majority (...
The market for mobile…



                                                            29%
         24%                    ...
The market for mobile…
                             (in percent)     18-29   30-49     40-64      65+

   Send or recieve ...
The market for mobile…
                    (in percent)   iPhone Users      Non iPhone users

   Any format               ...
Successful mobile campaigns…

                                                                          Print ads offered ...
Successful mobile campaigns…

                                                                           Ads were run on Y...
Successful mobile campaigns…

                                                           Radio ads asked consumers
       ...
tagga helps you go mobile…




    We sell exclusively to agencies so you
    can offer a fully integrated campaign.


   ...
tagga helps you go mobile…


                             You’re able to
                             integrate mobile
   ...
tagga helps you go mobile…


                             You don’t have to
                             be tech-savvy to
...
tagga helps you create…

                          Text 2 Win contests
                          Mobile coupons
          ...
tagga features…

                                                  Pitching and support
                                  ...
Let’s show you our agency platform…



                             Our platform is a
                             complet...
Upcoming SlideShare
Loading in …5
×

Tagga Media Mobile Marketing Presentation

975 views
917 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
975
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide


















  • Tagga Media Mobile Marketing Presentation

    1. 1. Stay creative. Perform for your clients.
    2. 2. Presentation outline… Market synopsis Clients & case studies What tagga does for you Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    3. 3. Brands using mobile in 2009… Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    4. 4. The shift to mobile… Global mobile marketing is estimated to be $12 billion in the next 5 years 1 1 Canada Office of Consumer Affairs (2008) Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    5. 5. The market for mobile… There are now nearly 300 million mobile subscribers in North America 12 1 2 Canada Office of Consumer Affairs (2008) CTIA—The Wireless Association (2008) Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    6. 6. The market for mobile… 42% 58% A slight majority (58%) of those recalling mobile advertising are male. 1 Male Female 1 The Mobile Advertising Report. The Mobile Advertising Report is produced by Limbo and GFK/NOP research. The Q3, 2008 (US) report is based on a survey of 10,000+ representative adults in the US. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    7. 7. The market for mobile… 29% 24% 21% 23% 5% 18–24 25–34 35–49 50–64 64+ The mean age of those seeing mobile advertising is increasing. 1 1 The Mobile Advertising Report. The Mobile Advertising Report is produced by Limbo and GFK/NOP research. The Q3, 2008 (US) report is based on a survey of 10,000+ representative adults in the US. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    8. 8. The market for mobile… (in percent) 18-29 30-49 40-64 65+ Send or recieve text messages 85 65 38 11 Take a picture Play a game 82 47 64 29 42 13 22 6 100% of age Play music Record a video 38 34 16 19 5 8 2 3 groups use their Access the internet Send or recieve email 31 28 22 21 10 12 6 6 phone more for Send or recieve instant messages Watch video 26 19 18 11 11 4 7 2 text than email. 1 At least one of these activities 96 85 63 36 1 The Mobile Advertising Report. The Mobile Advertising Report is produced by Limbo and GFK/NOP research. The Q3, 2008 (US) report is based on a survey of 10,000+ representative adults in the US. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    9. 9. The market for mobile… (in percent) iPhone Users Non iPhone users Any format 59.3 38.2 In Q1 2009, 38% of all SMS 22.5 17.6 Mobile web 28.4 10.7 Social network MMS 19.6 17.1 7.3 7.1 mobile users recalled TV/Video LBS 14.8 15.4 5.2 4.3 seeing some form of 1 Gaming 7.1 3.7 mobile marketing. Mobile Radio 9.3 3.6 1 The Mobile Advertising Report. The Mobile Advertising Report is produced by BrightKite and GfK/NOP research. The Q1, 2009 (US) report is based on a survey of 1 000+ representative adults in the US. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    10. 10. Successful mobile campaigns… Print ads offered coupons for subscribing to SUBWAY texts 5 000 customers opted in presents code to cashier 13 000 sent messages 8.8% redemption rate as compared to 1–2% from direct mail campaign 16 store campaign expanded to 107 stores1 1 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/commerce/595.html Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    11. 11. Successful mobile campaigns… Ads were run on Yahoo! and Weather.com mobile sites Click through rate 600% that of online advertising clicks mobile banner ad 40% more visitors to mobile site than online site 300% increase in call center volume Twice as many dealer lookups1 1 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/advertising/2647.html Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    12. 12. Successful mobile campaigns… Radio ads asked consumers to text JIFFY to enter a contest and receive a coupon 50% new household response rate Unique coupon coding allows for accurate ROI computation Campaign extended from 2 weeks to 6 months1 1 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/commerce/2551.html Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    13. 13. tagga helps you go mobile… We sell exclusively to agencies so you can offer a fully integrated campaign. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    14. 14. tagga helps you go mobile… You’re able to integrate mobile across a brand’s entire media mix. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    15. 15. tagga helps you go mobile… You don’t have to be tech-savvy to use our platform. You have control. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    16. 16. tagga helps you create… Text 2 Win contests Mobile coupons Mobile websites Interactive trivia Text-based mobile updates Voting campaigns Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    17. 17. tagga features… Pitching and support services Comprehensive reporting Free technical support Stay creative. Perform for your clients. Unlimited keywords Unlimited campaigns Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
    18. 18. Let’s show you our agency platform… Our platform is a complete white- label solution. Stay creative. Perform for your clients. CONFIDENTIAL 2009. ALL RIGHTS RESERVED. TAGGA MEDIA INC.

    ×