I directed Musicvideos for Depeche Mode, A-HA, Rammstein, Franz Ferdinand and many more international artists. I then opened my own production company. We were also producing animations and doing post production. using our skills we started to produce apps for kids. Very successfully. I now started a new company: www.knicket.com. An App Search Engine. This presentation is about my journey from being a freelancer to a company founder to a product owner.