INTRODUCTION Sample survey carried as a part of captive research was implemented in pune city focusing on various tyre distributors/dealers. The sample survey was carried out in order to understand the transportation mode exercised in market and also to understand the distribution model as well as to measure the cost benefit analysis. Primary as well as secondary research process were implied for the same. Questionnaire model was prepared and was tested over the sample
SUPPLY CHAIN NETWORK CO’S WARE HOUSE INDUSTRY C/F Central WH HTV WAREHOUSE&C/F’S HTV CO’S DEALER LTV/407,709 HTV TYRE DEALERS LTV/407,709 Regional warehouse END CUSTOMERS LTV Counter selling RETAIL
UNDERSTANDING SUPPLY CHAIN Tyres after manufactured are stored in the warehouse owned by the company. Hence dispatched to various regional ware house and C&F agents The mode of transportation adopted at this stage is through HTV From the ware house use of htv is processed in order to supply to local godowns and distributors. Approach towards dealers and distributors are built using ltv Direct supply from local godowns for retail business is also witnessed ,medium being ltv Direct purchase by the end customer ,use of ltv are very less at this stage.
FIELD ANALYSIS SEGEMENT TYRE AREA COVERED PUNE CITY,FURSANGI,CHAKHAN,WAGOLI,SASWAD ,BHOSARI ,LONI, HADAPSAR ,KHADKI . PRODUCTS STUDIED GOOD YEAR,BRIDGESTONE,MRF,JKTYRE,APOLLO ,MICHELLIN ,TVS, GT. MET DEALERS, DISTRIBUTORS, RETAIL STORES,COMPANY WAREHOUSE VEHICLES OBSERVED APE3W,APETRUK,TATA ACE,BAJAJ,MINIDOR,407.
Stacking pattern Since the orders vary the supply had to be in random order the vehicles have to carry tyres of different pattern all together. Tyres are placed vertically as well as horizontally to occupy minimum space. Depending upon the area and order vehicles are used. For small orders three wheelers are used. For tyre size : 5.90*15(minibus) 450*10(omni,6seater) 185/R16,R15(sumo) 215/R15,R14(tempo) 165/R13(Indica) 145/70(Passenger cars) for tyre of above size 3wheeler vehicles are used very often.
NOTE: Operating cost has been calculated through summing up total fixed cost and variable cost. Operating cost per km has been obtained by calculating the total operating cost and working days in month and number of kms run per day. Toatal number of working days has been taken as 26 in a month.
OBSERVATIONS It was observed that the mode of transportation by ltv was mostly practiced in secondary stage. Among three wheelers ape3wheeler had large share compare d to other three wheeler s like Bajaj ,Mahindra ,Atul shakti Use of HTV &TATA 407,709 was more compared to other vehicles as orders used to be in bulk and in order to meet the need of dealers /distributors.
STANDING IN TYRE MARKET
CONCLUSION Through the sample survey it was observed that the ape 3w was leading among three wheelers in providing service for supply of tyre . Among 4wheelers Tata ace was the preferred one Minidor and407 as well as 709 were also used very often and providing a good competition to ape and Tata. In case of 407 the vehicle was not being fully utilized as the trucks where not fully loaded, they were carrying the load same as of Tata ace . Hence was observed that the operating cost per km of ape 3 wheeler and ape truk was lesser than the Tata ace