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1. MKT 571 Week 4 Quiz
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1. Which marketing system is another channel development in
which two or more companies put together resources to exploit an
emerging market opportunity?
•Strategic marketing system
•Vertical marketing system
•Horizontal marketing system
•Conventional marketing system
2. What is the practice that allows companies to maximize their
market share by believing a higher sales volume will lead to lower
unit costs and higher long-run profit while assuming the market
price is sensitive?
•Market-penetration pricing
•Sensitive pricing
•Target pricing
•Market skimming
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3. Which strategy is appropriate when there is low brand loyalty in a
category and brand choice is made in the store?
•Side pull strategy
•Push strategy
•Pull strategy
•Downward strategy
4. What type of deal takes place when the seller receives some
percentage of the payment in cash and the rest in products?
•Barter
•Offset
•Free trade
•Compensation deal
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Week 3 Quiz

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5. What takes place when dealers purchase some or all of a product
line?
•Part-line forcing
•Half-line forcing
•Forcing by brand
•Full-line forcing
6. Which strategy uses the manufacturer’s advertising, promotion,
and other forms of communication to persuade consumers?
•Pull strategy
•Downward strategy
•Upward strategy
•Push strategy
Find the final exam answers here MKT 571 Week 6 Final Exam

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7. What type of distribution places the goods or services in as many
outlets as possible?
•Selective distribution
•Exclusive distribution
•Marketing distribution
•Intensive distribution
8. When the number of intermediaries are severely limited, this
means an
•strategic distribution
•marketing distribution
•inclusive distribution
•exclusive distribution
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9. When companies estimate the demand and costs associated with
alternative prices, they will choose the price that produces
•break-even current profit
•negative current profit
•maximum current profit
•lowest current profit
10. What type of marketing channel consists of an independent
producer, wholesaler(s), and retailer(s)?
•Rectangular marketing system
•Conventional marketing system
•Horizontal marketing system
•Vertical marketing system
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11. What form describes a buyer and seller directly exchanging
goods with no money and no third party involved?
•Sale
•Offset
•Auction
•Barter
12. What mode of entry is it when local and foreign investors share
ownership and control?
•Direct investment
•Sole proprietor
•Foreign investment
•Joint venture
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13. When a seller agrees to accept partial payment of products
manufactured with the supplied equipment it is called
•buyback arrangement
•free trade agreements
•price adaptation
•trade agreements
14. What is a simple way to engage in international marketing?
•Cultural attainment
•Licensing
•Travel abroad
•Communications

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15. What type of marketing system includes the producer,
wholesaler(s), and retailer(s) acting as a unified system?
•Triangular marketing system
•Horizontal marketing system
•Rectangular marketing system
•Vertical marketing system
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Materials
16. Which companies have launched a website without any
previous existence as a firm?
•Brick-and-click
•Employee-centered companies
•Customer-centered companies
•Pure-click companies

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17. Which agreements are not necessarily illegal, but they do violate
U. S. law if they tend to lessen competition substantially?
•Tying agreements
•Marketing agreements
•Promising agreements
•Loosening agreements
Find the quiz answers here MKT 571 Week 6 Quiz
18. Companies are pursuing which objective when they start with
prices high and slowly drop them over time?
•Market tactics
•Market pricing
•Focusing on market share
•Market skimming

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19. Which type of distribution relies on some intermediaries willing
to carry a particular product?
•Planned distribution
•Marketing distribution
•Strategic distribution
•Selective distribution
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20. What type of system does a firm employ to decide about the
most critical decisions management faces?
•Pulling system
•Marketing channel system
•Pushing system
•Advertising strategic system

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Find the quiz answers here MKT 571 Week 4 Quiz
21. What is an ultimate form of foreign involvement?
•Direct ownership
•Direct investment
•Foreign trade
•Foreign investment
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This article covers the basic of MKT 571 Complete Assignment from
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MKT 571 Week 6 Final Exam
MKT 571 Week 1 Quiz
MKT 571 Week 2 Quiz
MKT 571 Week 3 Quiz
MKT 571 Week 4 Quiz
MKT 571 Week 5 Quiz
MKT 571 Week 6 Quiz
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