Unitel Direct shares some tips on Online Reputation Management that can help you to take advantage of them and protect your greatest assets – your company’s image from high-visibility criticism.

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ZOOM YOUR BUSINESS BRAND
WITH ONLINE REPUTATION
MANAGEMENT TIPS

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Online marketing experts usually spend a lot of time
offering their advice to manage the reputation of a
company that has a great impact on the audience. You
may be enjoying a very high ranking in the search
engines and getting huge traffic to your site. But one day
you wake up to find everything lost as your negative
reputation and name has hurt your business severely. So,
to combat this negativity and to establish your credibility
through authoritative resource, online reputation
management has become a necessity for various
business organizations.

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If your clients publish anything negative about your
business, then by neglecting the issue you are taking a
great risk of losing opportunities. An effective reputation
management campaign can help you to bury the
damaging results and place your business and web assets
again at the top of the search results pages. Unitel Direct
Reviews will help you to understand some important tips
to manage your brand reputation and have a broader
impact on your visitors.
Consider your brand and services:
The first step that you need to take is to claim your brand
name online. Whether it is your business name, product
name or your name itself, make sure that there is no one
else having control of misrepresenting you online. For
this, you may require to create social media profiles,
collateral materials and web pages to reserve and claim
your brand name.

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Monitor constantly:
Effective and regular monitoring are crucial steps to
protect your reputation and this helps to identify the
problems even before they surface. Carefully monitor
search results, tweets, status updates and blog posts and
also use some fantastic tools like Trackur, MoniorThis,
Google Alerts etc that can help you to do this job
efficiently.
Don’t ignore your social media accounts:

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Simply having a Facebook, Twitter or Google+ page for
your business in not sufficient. It is important to interact
with the audience too. Create your accounts and keep
your customers engaged with information about your
company. This may be of great help when someone posts
anything negative about your company.
Listen carefully:
If you find any online complaints or bad reviews about
your company then consider it seriously as you may find
some weakness in your process that has to be addressed
immediately. Come up with creative ways of handling the
situation without creating any friction.
Respond quickly:
Social media demands a real time nature which means
that your customers expect answers more quickly than
ever before. Proactive and fast responses can help you to
avoid the crisis and protect and save your brand
reputation.

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Apologize if anything is wrong:
If your company is involved in something wrong, then
quickly apologize as a genuine apology can go far
towards reconciliation and bring back things to its own
place.
Coordinate social media with marketing efforts:

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Always remember that the information about your
company should be reflected in your overall branding
and marketing strategies. Maintaining consistency across
varied marketing channels also helps to gain new
business and improves customer retention.
Prepare for any crisis communications:

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Business organizations should always be prepared for
any sort of crisis whether it is an angry customer or a
product recall. Consider online reputation management
as part of your business marketing plan even if you are
not affected with any negative publicity. Make sure to
have multiple variations of the company’s URL so that no
one can play with your brand and make it appear bad.
Online reputation management may be a complex thing,
but at the same time it is a great means to maintain your
brand reputation effectively. The tips shared by Unitel
Direct can help you to take advantage of them and
protect your greatest assets – your company’s image
from high-visibility criticism.

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Unitel Direct Limited
First Floor
Victoria House
Pearson Way
Stockton-On-Tees
TS17 6PT
Customer Service:
Telephone: (+44) 0844 745 1111
Fax: (+44) 01642 343 430