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#RecNet

Recruitment Technology
Strategy 2014
Lisa Jones
@LisaMariJones
Barclay Jones

Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

What we do we do well

We use “rec tech” to speed up
business process and make
recruiters more competitive
11/14/2013

We help recruiters use social
media to generate business and
source talent

Recruitment Technology and Social Media for Recruiters

2

barclayjones.com
#RecNet

You need a strategy to
succeed

Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Do you have a
Strategy?

What are your goals?
(or do you just have
tactics?)
Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Alternative
Goals

Waste time
Option paralysis

Tick some boxes

Wind up the workforce
Demonstrate how easy recruitment is
Increase inappropriate applications
Make the job harder
Prove how techie the IT dept
is
Spend lots of money
Haemorrhage data
Distract the workforce
Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

What are your goals?

Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Goals
Be more approachable
Save money
Be innovative
Brand awareness
Challenge the direct hire model
Attract internal talent
Build and manage relevant communities
Be more agile
Measure output
Business growth
Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Have you handed over your
keys to the “young’uns”?
Is there a disconnect between the C Suite
and the rest of the business?
“So I am Chair of the company. I’m totally
convinced and I know I need to make the
leap. But my staff seem to be better at this
than me”
Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Has the recruitment process
changed so much that you
don’t know what it is?

Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Option Paralysis
Too many systems, not enough process?
Do you know what you want
each stream to do for you?

All the gear, no idea?
Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Which parts of your business
process is recruitment
technology good at?

Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

No Business
Process?
Have you mapped out what works?
Where in your process would
technology “fit”?
The myth of the 30 second
placement
Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

How do you report at the
moment?

Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Is your CRM your analytics
buddy?
It needs to have more than an “export” button
Does your CRM integrate with analytics?
Add up cost of playing with numbers

Dump the spreadsheet
Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Re-engage and Train
Do you really need to migrate, or do you simply
need to re-engage?
When was the last time
you trained your staff?

How do you reward good behaviour?
Does sales = admin?
Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Lack of Expectation?
Do you know what you want your
technology to do?
Give it a job
Aim high! But be realistic (phones
don’t
Recruitment Technology and Socialmake placements, people do)
Media for Recruiters
barclayjones.com
#RecNet

Any tech in your business you
really rate?

Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Assuming there is a silver
bullet
Was there one before social
media?
People and processes make
placements, not systems

Blend your approach – fix your
problem
Recruitment Technology and Social Media for Recruiters
barclayjones.com
#RecNet

Any tech in your business
you’d bin if you could?

Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

It’s not you, it’s me!
Have you outgrown your tech?
When did you last stand outside of your
business and look in?

Did you buy a dud?
Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

What % of your traffic is
mobile?

What % of your traffic is
social?
Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Your website is the “be all”
Forget mobile at your peril
Have a practical social media strategy
– stop ticking boxes and get engaged

It’s only going 1 way
Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Takeaways










Get your goals and strategy before you get tactical
Stop distracting – get some process
Take responsibility – it’s not hard
Get analytical
Choose kit which solves your problem
Have you outgrown your tech?
Respect what you have (re-engage and re-train)
Have realistic and positive expectations
Get jiggy with mobile web and social media!

Recruitment Technology and Social Media for Recruiters

barclayjones.com
#RecNet

Questions??

Recruitment Technology and Social Media for Recruiters

barclayjones.com
Lisa Jones Building at UK Recruiter Recruitment Conference 2013

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Lisa Jones Building at UK Recruiter Recruitment Conference 2013

  • 1. #RecNet Recruitment Technology Strategy 2014 Lisa Jones @LisaMariJones Barclay Jones Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 2. #RecNet What we do we do well We use “rec tech” to speed up business process and make recruiters more competitive 11/14/2013 We help recruiters use social media to generate business and source talent Recruitment Technology and Social Media for Recruiters 2 barclayjones.com
  • 3. #RecNet You need a strategy to succeed Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 4. #RecNet Do you have a Strategy? What are your goals? (or do you just have tactics?) Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 5. #RecNet Alternative Goals Waste time Option paralysis Tick some boxes Wind up the workforce Demonstrate how easy recruitment is Increase inappropriate applications Make the job harder Prove how techie the IT dept is Spend lots of money Haemorrhage data Distract the workforce Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 6. #RecNet What are your goals? Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 7. #RecNet Goals Be more approachable Save money Be innovative Brand awareness Challenge the direct hire model Attract internal talent Build and manage relevant communities Be more agile Measure output Business growth Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 8. #RecNet Have you handed over your keys to the “young’uns”? Is there a disconnect between the C Suite and the rest of the business? “So I am Chair of the company. I’m totally convinced and I know I need to make the leap. But my staff seem to be better at this than me” Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 9. #RecNet Has the recruitment process changed so much that you don’t know what it is? Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 10. #RecNet Option Paralysis Too many systems, not enough process? Do you know what you want each stream to do for you? All the gear, no idea? Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 11. #RecNet Which parts of your business process is recruitment technology good at? Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 12. #RecNet No Business Process? Have you mapped out what works? Where in your process would technology “fit”? The myth of the 30 second placement Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 13. #RecNet How do you report at the moment? Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 14. #RecNet Is your CRM your analytics buddy? It needs to have more than an “export” button Does your CRM integrate with analytics? Add up cost of playing with numbers Dump the spreadsheet Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 15. #RecNet Re-engage and Train Do you really need to migrate, or do you simply need to re-engage? When was the last time you trained your staff? How do you reward good behaviour? Does sales = admin? Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 16. #RecNet Lack of Expectation? Do you know what you want your technology to do? Give it a job Aim high! But be realistic (phones don’t Recruitment Technology and Socialmake placements, people do) Media for Recruiters barclayjones.com
  • 17. #RecNet Any tech in your business you really rate? Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 18. #RecNet Assuming there is a silver bullet Was there one before social media? People and processes make placements, not systems Blend your approach – fix your problem Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 19. #RecNet Any tech in your business you’d bin if you could? Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 20. #RecNet It’s not you, it’s me! Have you outgrown your tech? When did you last stand outside of your business and look in? Did you buy a dud? Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 21. #RecNet What % of your traffic is mobile? What % of your traffic is social? Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 22. #RecNet Your website is the “be all” Forget mobile at your peril Have a practical social media strategy – stop ticking boxes and get engaged It’s only going 1 way Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 23. #RecNet Takeaways          Get your goals and strategy before you get tactical Stop distracting – get some process Take responsibility – it’s not hard Get analytical Choose kit which solves your problem Have you outgrown your tech? Respect what you have (re-engage and re-train) Have realistic and positive expectations Get jiggy with mobile web and social media! Recruitment Technology and Social Media for Recruiters barclayjones.com
  • 24. #RecNet Questions?? Recruitment Technology and Social Media for Recruiters barclayjones.com

Editor's Notes

  1. These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
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  3. These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  4. These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  5. These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  6. These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  7. These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.
  8. These objectives have been set by the Twitter task force. As you can see, there are some really good strategic objectives here, which your day to day use of Twitter will help deliver.