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Topic: PPC – Finding the lost Profit
PPC advertising often accounts for the greatest share of online marketing budgets however many advertisers miss golden opportunties to maximise their profit margin. In particular, recent ‘Enhanced Campaigns’ campaigns in Adwords have thrown advertisers a new curve ball to deal with.
- Adwords Enhanced Campaigns: How to adapt and tactics to make them work for you
- PPC quick wins: Areas of PPC campaigns that are frequently overlooked yet contain massive profit potential
- Nurturing Quality Score: Quality score is the key to unlocking increased traffic and cheaper click costs in both Adwords and Bing Ads.