About Google, Yahoo, and Bing, oh my. Facebook, Foursquare, and Twitter. Superpages, Yelp, and Yellowpages.com. Shall we keep going? What about mobile search on Android, iPhone, and Blackberry? And be on the lookout for these new trends: in-car search and web browsing on your television.
The point is, there are hundreds of digital touch points out there today. On all of them, consumers are looking for information about businesses like yours.
Back in the old days of the print yellow pages (when’s the last time you used one of those?) you only had to worry about one listing. Now, whether you know it or not, your business is already listed on many digital search portals, and missing from others.