http://www.txtimpact.com/dedicated-shortcode.asp Shortcode Activation, Provisioning and Management The place to start with your mobile marketing campaigns is with a short code. A short code is like a website domain and can be branded. A short code is a 5-6 digit code that can be a number or stand for your brand name or service. Many companies deploy several short codes to support a variety of services. You can choose from a Random selected code or Vanity code. Companies who plan to run and operate Mobile Messaging services need a short code. The two options are •Shared Short Code - using a shared short code means that the short code is shared by other companies. There are pros and cons of using a shared short code including limitations to the type of applications and services that a company can offer. In addition, the short code can also run programs from other companies who promote the same short code in their advertising that causes many companies to choose move toward their own branded dedicated short code. •Dedicated Shortcode - this is the exclusive use of the company who leases the code. No conflicts exist in keywords or campaigns since the company who leases the code can operate their own unique services. In addition, a wide range of services can be powered from a dedicated short code. Dedicated Short Code Provisioning Services The process to register and activate a short code with carriers is complex and time consuming. For that reason, Txtimpact provides these services to its clients and can lease, provision and activate short codes with carriers throughout North America (United States and Canada). While clients can registered a short code with neustar and not connect it to a carrier, in order to send/receive traffic through the short code, the code must be provisioned. The provisioning process consists of several complex parts that must be done in order and per current carrier guidelines to achieve approval on each carrier. Here's the steps TxtImpact takes to get your shortcode provisioned •Consultation with our experts to advise you of Carrier expectations, regulations and compliancy requirements. •Short Code provisioning services from application preparation, leasing, carrier approval, monitoring and reporting •Continuous Carrier Updates - as they become available •Cross-carrier support for common required interactions including HELP, STOP, END along with "msg&data rates apply" according to each carrier's guidelines •Regular updates and reports from our dedicated Short Code Provisioning team Once the short code is live, TxtImpact offers Short code Custom solutions a variety of mobile marketing application and services to power mobile marketing initiative.