indie. - summary/profile

product: indie. (a platform for new Indian films, filmmakers and film lovers) target audience: Indian filmmaking community, aspiring filmmaking community, film lovers mode of delivery: (Print + Digital) u.s.p.: The first Indian media product dedicated to the art, craft, technology and passion of/for filmmaking. the basics tushar a amin © 2010

While new Indian films filmmakers are bringing in new voices, new technology and fresh perspectives, there is a vacuum when it comes to a media platform that focuses on the needs of the filmmaking community. indie. aims to fill this void. the need tushar a amin © 2010

indie. is a first-of-its-kind initiative aimed at creating an open platform for new Indian filmmakers to come together to promote their work; discuss issues facing the filmmaking community, share the latest developments in filmmaking, debate thoughts, ideas and opinions ; share insights, announce their requirements and showcase their talents ; all with the aim of coming together to collaborate on the future of Indian cinema . the product tushar a amin © 2010

the driving force
indie. creates synergy between print and digital media to give new Indian filmmaker his right to:
creative expression
popularity
be rich
influence popular culture
individuality
originality of voice
difference of opinion
be heard
tushar a amin © 2010

The print version of indie. aims to be one of the most respected filmmaking magazines in the world, featuring in-depth features and interviews providing insight into the thoughts and working of their inner mind. The digital format of indie. serves as a revolutionary new showcase that uses the power of technology, interactivity and accessibility to achieve the goals of indie. . why print+digital? tushar a amin © 2010

Streams: Advertising + Subscription + Hosting + Events + Training Programs Sources: Film Promotions, Filmmaking Service Providers, Digital Technology Products/Services, Profile/Portfolio Showcase (aspiring actors/technicians) Allied Products (and revenue streams) : Film Festivals, Filmmaking and Screenwriting Contests, Film Clubs, Awards, Screenings, Workshops, Seminars, Internet/Television based Shows revenue generation tushar a amin © 2010

I am a media worker with over 12 years of hands-on experience in the Internet, Television and Print industries.Over the years, I've served in evolving capacities as: Project Manager at digital start-up ventures: www.kisan.com (a portal for the Indian Agriculture industry) and www.indiainfo.com (Singles and Movies channels) Associate Vice President - Creative and Programming Strategy for B4U Television Networks (B4U Music and B4U Movies beaming across 84 countries) Creative Consultant - Print and New Media Strategy: Filmfare (India's most respected film magazine from Worldwide Media, a Time Of India Group and BBC Worldwide joint-venture) Editor: FHM (For Him Magazine) India (the Indian edition of the world's largest selling men's lifestyle magazine ) Professionally... tushar a amin © 2010

My association with some of the world's most respected brands in the entertainment and lifestyle media as the change-facilitator and one of the key decision makers, have given me thorough grasp of platform fundamentals, brand management, content selection, production process and delivery to the target audience. My focus has always been on creating a synergy between digital and traditional media forms to maximize revenue generation potential . As a part of my work, I've formed strong relationships with some of the biggest names in the Indian film industry. As an independent film worker (in capacities as screenwriter, promo-producer, assistant director) I also have friends and acquaintances in the filmmaking community who are destined to become the leading figures in filmmaking world... Professionally... tushar a amin © 2010

I completed my B.Tech in Chemical Engineering from one of the most reputed colleges in the field ( Laxminarayan Institute of Technology, Nagpur ) and followed it up with a Post Graduate Degree in Communication and Journalism from University of Pune , Department of Communication and Journalism. Academically... tushar a amin © 2010

I'm a focussed, hardworking and intelligent individual. I believe in myself and my ability to make a positive difference to the world I am in. I am not afraid of flying from safety and committing myself to what I believe in. I love writing, movies and travelling. I've been fortunate that my work has centered around my passions. I have written three books. I was the ghostwriter for The Making of Asoka based on the making of Shah Rukh Khan's Asoka and Devdas - The Indian Hamlet based on the making of Sanjay Leela Bhansali's Devdas . Bollywood Themes ,the first book under my name was recently published by Brijbasi Art Press, New Delhi. I am the story/screenwriter for The Goodbye Trip , a small independent film that is shot and ready for release in early 2011. tushar a amin © 2010 Personally...

I believe that indie. is an idea that will be whole-heartedly embraced by its target audience. I believe that indie. will make a positive difference to the existing media scenario and emerge as a leader that will shape the creative future of the filmmaking industry. I believe that I have the passion, dedication, training, experience, expertise and resources to make indie. a success as a business venture as well as a creative facilitator. I thank you and seek your blessings and support in this venture... tushar a amin © 2010 In conclusion...

indie. - summary/profile

by Tushar A Amin

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