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BRANDING INITIATIVE USING RARE DOCUMENTATION OF ENDANGERED SNOW LEOPARDS IN FEB-MAR 2012: ...
BRANDING INITIATIVE USING RARE DOCUMENTATION OF ENDANGERED SNOW LEOPARDS IN FEB-MAR 2012:
Media work on the rare photo documentation of snow leopards in Kargil, India, incorporated tools like new media updates, media briefs and press releases. As a result, WWF-India received exceptional visibility globally including stories in 4 of USA's 10 ten circulating news papers - Washington Post, LA Times, San Jose Mercury News and Wall Street Journal, as well as well known international dailies like The Guardian and Toronto Star; apart from major Indian media outlets.