Baby Boomers are a prime target audience for hotels and the travel industry. Learn more about this growing travel segment.

1. I S Y O U R H O T E L R E A D Y ?
TRAVEL & BABY
BOOMERS

2. B U T S M A R T H O T E L P R O F E S S I O N A L S A R E N ’ T F O R G E T T I N G B A B Y
B O O M E R S
MILLENNIALS AND GEN Z ARE IMPORTANT TO MARKETERS…
Photo by: thinkstock via Forbes.com

3. WHO ARE BABY BOOMERS?
• Born between 1946-
64
• In 2016, they are 52-
70 years old
• 74.9 Million Baby
Boomers (just
surpassed by
Millennials)
Photo by: Boomerlife.com, whitehouse.gov,
wikipedia.org

4. WHY ARE THEY IMPORTANT NOW?
• Senior travel is one of the
fastest growing travel
markets.
• More than half expect to
inherit part of the $1
Trillion wealth transfer.
• 20% expect >$100,000
• 33% expect between
$25,000 - $100,000
• Travel is their #1 Priority
with these funds
Photo by: healthywomen.org

5. HURRY UP! THEY’RE MAKING PLANS
AARP says:
• Boomers already have 4-5
trips already in the works.
• Boomers make up a large
sector of the travelers.
Boomers are rewriting what
it means to be retired, or
“seniors.” They’re active,
busy and ready for
adventure.
Photo by: Aboomerslifeafter50.com

6. BOOMER TRAVEL TRENDS
FOR THE HOTEL AND TRAVEL INDUSTRY

7. TREND #1: GENEALOGICAL TOURISM
• Made popular by ease of
access to data (i.e.:
Ancestory.com) and TV shows
like Who Do You Think You
Are? And Finding Your Roots.
How to Take Advantage?
Connect with local area resource
centers, conferences (i.e.: The
New York Public Library is in the
Top 9 Genealogy Libraries in the
nation).
Hotel shuttle to resources?
Graphic Image: Who Do You Think You Are Show
title slide from TLC.com
Genealogy is the #2 Hobby in the US

8. TREND #2: MULTI-GENERATIONAL
TOURS
• Travel designed to spend
time with kids and
grandkids.
• The typical multi-
generational traveler takes
4.4 trips/yr.
• 80% of trips planned
around a birthday,
anniversary, family reunion
or wedding. Photo by: grandparents.about.com
Boomers see travel as “a worth-while expenditure.”

9. TREND #3: EDUCATIONAL TRAVEL
Not just for college kids!
Boomers want to learn about
their interest areas while
traveling.
How to Take Advantage?
Are you in the heart of Theatre
District?
In an Art Lover’s paradise?
Close to famous baseball
stadium?
Photo by: triumphhotels.com

10. TREND #4: BUCKET LIST TRAVEL
Boomers are making their
wish lists, and then going to
those places they’ve
always wanted to go.
Are you situated near one
of these “bucket list” types
of locations?
Art: The Bucket List Theatrical Release Poster,
distributed by Warner Brothers. Starring Jack
Nicholson and Morgan Freeman.

11. APPEALING TO THE BOOMER
TRAVELER
More than half of all
Boomers are under 60 –
and are still working.
• 1/3 of them expect to
be bringing some work
with them during
vacation.
Technology access and
working spaces are
important.
A model room at Ink48 , a Kimpton hotel on 11th Avenue in
New York City. Photo by: The New York Times

12. APPEALING TO THE BOOMER
TRAVELER
• Make sure your baths
are safe from slip and
fall accidents.
• When you’re planning
any renovations, take
the time now to ensure
all of your bath surface
areas have been
texturized to prevent
falls (and law suits!)
Photo by: griswoldhomecare.com

13. C R E AT E T H E S PA - L I K E B AT H S Y O U R G U E S T S
W A N T.
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