1. Travel: A Marxist & Psychoanalytic InquiryWhy do people travel? What are the class implications of travel? How does the business of travel fit into the capitalist system of the United States? What actions are people participating in when they travel? Are gender, race, and sexual orientation differences immediately perceptible when it comes to the marketing of travel? Aside from a MARXIST or PSYCHOANALYTIC approach, how else could one analyze travel (with examples)? by Amanda Gruenke, Diane Lombardi, & Christie Michel
2. Travel v. To make a journey; to go from one place to another; to journey. travel agent travel brochure travel bug travel article travel bag travel book travel film travel permit A History: Exploration – “The Age of Exploration” from the 15th to the 17th century – “exploration” comes about as a European search for trade routes to “the Indies” – coincides with/precipitates imperialism, colonialism, the formation of nation states, and the Columbian Exchange Replica of a ship introduced in the 15th century for oceanic exploration A 1507 map showing the name “America” for the 1st time Columbus’s 4 voyages 1492 -1503 Christopher Columbus – pilgrimage - the New World - Treaty of Tordesillas - Marco Polo – Bartolemeu Dias – conquistadors – “Indians” – sovereignty – Vasco de Gama – Ferdinand Magellan – Westward Expansion – commercial middle class – Dutch East India Company – Orientalism – indigenous peoples
6. Let’s Play a Game…Rules: we call out a vacation item, you tell us what category it fits in in terms of class, gender, race, etc.
7. Pictures & Questions http://www.sandals.com/general/butler.cfm http://www.youtube.com/watch?v=cG7eGunfZwwQ: What do all the pictures presented on the Sandals website have in common? Why do you think the resort is marketed this way? Is there a difference between the commercial and the pictures? http://disneyworld.disney.go.com/destinations/downtown-disney/ http://www.youtube.com/watch?v=EePT75ynepc “Price Your Dream Vacation”Q: Is there anything ironic about the above statement? How is the Disney resort different from the Sandals resort? Are these differences apparent in their marketing strategies? (Cereal boxes, anyone?)
8. http://www.youtube.com/watch?v=91Nk6aQU2KkQ: The travel brochures passed around earlier were taken from Hollowbrook Travel in Fishkill NY. There were no gay or lesbian themed/ targeted travel brochures immediately available. Why do you think that is? What is the main difference between this commercial and the Disney commercial? What would a Marxist or psychoanalyst say about these “vacation” movies?