Bias through use of names and titles• Bill Gates the ex con In 1977 the owner of Microsoft was arrested for driving without a license and not stopping at a stop sign. This wasn’t the first time he got arrested though. In 1975 he was arrested for driving without a license and speeding. In 1989 he was arrested for driving drunk but that charge was reduced later on.
• Bill Gates the Multimillion Dollar Philanthropist
Bias through statistics and crowd counts• Fifty people injured in Air Crash!
Only 7% of passengers sustained minor injuries 50 out of 700
• To make a disaster seem more spectacular (and therefore worthy of reading about), numbers can be inflated. "A hundred injured in aircrash" can be the same as "only minor injuries in air crash," reflecting the opinion of the person doing the counting.
If 714 people were onboard, & 7% were injured this would mean 50 people
Bias by source control• To detect bias, always consider where the news item "comes from."
Word choice and tone• Pushy or Assertive?• skinny or slim?• reckless or daring?
Pretend Magazine • Please turn the pages of this fake magazine and using your media awareness information sheet see if you can spot bias.
Memories of Hurricane Katrina Page 2 Two residents wade through chest-deep water after finding bread and soda from a local grocery store after Hurricane Katrina came through the area in New Orleans, Louisiana.(AFP/Getty Images/Chris Graythen)
Page 3 Secretary of State Hillary Rodham Clinton spent nearly a half-hour Friday meeting with Palestinian President Mahmoud Abbas as theObama administration tried to prevent Israeli-Palestinian peace talks from collapsing.