Skroutz.gr, the most popular price & product comparison engine in Greece, is a case study for the Greek E-commerce. In its 10 year course, the website has incorporated many innovations which have helped the website to become the leader in the E-commerce business and establish a strong user base. Powerful search engine, user centric (UX) philosophy, contextual design (responsive web design) and innovative mobile apps, are some of its competitive advantages. Let's take a quick tour through the challenges, the best practices and the company's achievements since its beginning.

1. Shaking up the
E-commerce Business
The case of
Γιώργος Δημητρίου
Communications & Marketing Director
@tsakali_gr / g.dimitriou@Skroutz.gr

2. www.skroutz.gr
2

3. #Projects
3

4. #Investment
4
Lots of
coffee cups
1
announcement @
insomnia.gr
12
merchants

5. #Skroutz “Awesome Factory”
5

6. #People
6
beginning of Greek crisis

7. #Merchants Growth
7

8. #Webpage Traffic
8

9. #The most popular website in Greece
9
1.200+
merchants
6.2
million products
95 mil.
pageviews
340,000
searches/day
3.4 mil.
unique
visitors

10. #Greek E-commerce market
10Sources: E-commerce Europe / ELSTAT
61%
growth
(vs 2012)
1.9 mil.
Online buyers
€ 1,500
Average spend
per e-Shopper
€2.5 billion E-commerce turnover (2013)
GR ranks #4 in Southern Europe
€2.5 mil.
Skroutz Annual
turnover

11. #Challenges
•Market immaturity
•Mistrust
•User loyalty
•Shipping & Payment
11

12. #Company Achievements
12
• Synonymous to E-commerce & online
shopping experience (top-of-mind)
• High ranking website
• Liquidity
• Strong relationships w/ stakeholders
BECOMING THE #1!

13. #Users’ Benefits
13
• Introduction to online purchases / E-commerce
• Powerful search & price comparison
• Advisor for online shopping SAVING
MONEY!

14. #Users’ Communication
• Organic search & word-of-
mouth
• Skroutz user features
• Social Media
• Blog
• Offline activities
14

15. EARNING MONEY!
#Merchants’ Benefits
15
• Gateway to E-commerce
• High & effective visibility
• Trustworthy service
• Sales increase / Conversion
Rate

16. #Merchants’ Communication
• Skroutz for Merchants
• CRM
• Workshops
• One-to-one or one-to-few meetings
• E-commerce Journal
• Newsletters
16

17. #Competitive Advantages
• Long-term expertise (one site, one business model, 10 years)
• User centric philosophy
• Contextual design
• Strict participation policy & procedures
17

18. #Contextual Design
18

19. #Skroutz Mobile App
19
350.000 downloads

20. #One-click shopping (patented)
20

21. #Innovative Advertising Model
21

22. The road/secrets to success
22
Sustainable
business
model
Excellent
working
environment
Passionate
for
E-commerce
Happy
creative
people

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