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Shaking up the
E-commerce Business
The case of
Γιώργος Δημητρίου
Communications & Marketing Director
@tsakali_gr / g.dimit...
www.skroutz.gr
2
#Projects
3
#Investment
4
Lots of
coffee cups
1
announcement @
insomnia.gr
12
merchants
#Skroutz “Awesome Factory”
5
#People
6
beginning of Greek crisis
#Merchants Growth
7
#Webpage Traffic
8
#The most popular website in Greece
9
1.200+
merchants
6.2
million products
95 mil.
pageviews
340,000
searches/day
3.4 mil...
#Greek E-commerce market
10Sources: E-commerce Europe / ELSTAT
61%
growth
(vs 2012)
1.9 mil.
Online buyers
€ 1,500
Average...
#Challenges
•Market immaturity
•Mistrust
•User loyalty
•Shipping & Payment
11
#Company Achievements
12
• Synonymous to E-commerce & online
shopping experience (top-of-mind)
• High ranking website
• Li...
#Users’ Benefits
13
• Introduction to online purchases / E-commerce
• Powerful search & price comparison
• Advisor for onl...
#Users’ Communication
• Organic search & word-of-
mouth
• Skroutz user features
• Social Media
• Blog
• Offline activities...
EARNING MONEY!
#Merchants’ Benefits
15
• Gateway to E-commerce
• High & effective visibility
• Trustworthy service
• Sales...
#Merchants’ Communication
• Skroutz for Merchants
• CRM
• Workshops
• One-to-one or one-to-few meetings
• E-commerce Journ...
#Competitive Advantages
• Long-term expertise (one site, one business model, 10 years)
• User centric philosophy
• Context...
#Contextual Design
18
#Skroutz Mobile App
19
350.000 downloads
#One-click shopping (patented)
20
#Innovative Advertising Model
21
The road/secrets to success
22
Sustainable
business
model
Excellent
working
environment
Passionate
for
E-commerce
Happy
cr...
23
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Case Study - Skroutz.gr shaking up the E-commerce business

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Skroutz.gr, the most popular price & product comparison engine in Greece, is a case study for the Greek E-commerce. In its 10 year course, the website has incorporated many innovations which have helped the website to become the leader in the E-commerce business and establish a strong user base. Powerful search engine, user centric (UX) philosophy, contextual design (responsive web design) and innovative mobile apps, are some of its competitive advantages. Let's take a quick tour through the challenges, the best practices and the company's achievements since its beginning.

Published in: Internet

Case Study - Skroutz.gr shaking up the E-commerce business

  1. 1. Shaking up the E-commerce Business The case of Γιώργος Δημητρίου Communications & Marketing Director @tsakali_gr / g.dimitriou@Skroutz.gr
  2. 2. www.skroutz.gr 2
  3. 3. #Projects 3
  4. 4. #Investment 4 Lots of coffee cups 1 announcement @ insomnia.gr 12 merchants
  5. 5. #Skroutz “Awesome Factory” 5
  6. 6. #People 6 beginning of Greek crisis
  7. 7. #Merchants Growth 7
  8. 8. #Webpage Traffic 8
  9. 9. #The most popular website in Greece 9 1.200+ merchants 6.2 million products 95 mil. pageviews 340,000 searches/day 3.4 mil. unique visitors
  10. 10. #Greek E-commerce market 10Sources: E-commerce Europe / ELSTAT 61% growth (vs 2012) 1.9 mil. Online buyers € 1,500 Average spend per e-Shopper €2.5 billion E-commerce turnover (2013) GR ranks #4 in Southern Europe €2.5 mil. Skroutz Annual turnover
  11. 11. #Challenges •Market immaturity •Mistrust •User loyalty •Shipping & Payment 11
  12. 12. #Company Achievements 12 • Synonymous to E-commerce & online shopping experience (top-of-mind) • High ranking website • Liquidity • Strong relationships w/ stakeholders BECOMING THE #1!
  13. 13. #Users’ Benefits 13 • Introduction to online purchases / E-commerce • Powerful search & price comparison • Advisor for online shopping SAVING MONEY!
  14. 14. #Users’ Communication • Organic search & word-of- mouth • Skroutz user features • Social Media • Blog • Offline activities 14
  15. 15. EARNING MONEY! #Merchants’ Benefits 15 • Gateway to E-commerce • High & effective visibility • Trustworthy service • Sales increase / Conversion Rate
  16. 16. #Merchants’ Communication • Skroutz for Merchants • CRM • Workshops • One-to-one or one-to-few meetings • E-commerce Journal • Newsletters 16
  17. 17. #Competitive Advantages • Long-term expertise (one site, one business model, 10 years) • User centric philosophy • Contextual design • Strict participation policy & procedures 17
  18. 18. #Contextual Design 18
  19. 19. #Skroutz Mobile App 19 350.000 downloads
  20. 20. #One-click shopping (patented) 20
  21. 21. #Innovative Advertising Model 21
  22. 22. The road/secrets to success 22 Sustainable business model Excellent working environment Passionate for E-commerce Happy creative people
  23. 23. 23

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