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Welcome

Sarantis Katsikis
Country Manager, Alve.com
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Few things about Skroutz
Leading price comparison engine in Greece

2.7 Mil.

1.000+

Unique users

70 Mil.

e-sh...
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Why further expansion

?

?
Passion

Belief in our
capabilities – product

Pursuit of new
challenges

?

Why not?
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Why Turkey
One of the fastest growing markets
Population of 75 million
Internet population of approximately 40 mi...
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Thus...

Born and launched in March 2013
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Internal challenges
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External challenges
New entrants

Users

Direct
Competition

Indirect
Competition

Shops
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Funding is an issue but not the most
important one

Most new ventures fail because of management shortfalls
Too m...
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Alve today

60

e-shops

70.000

unique visitors

50%

growth rate

4

th

position in the market

in organic
(no...
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Global vs local summary
Sales & content team in Turkey
Development & design in Greece
Coordinated content & mark...
11 of 11
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Alve.com - InfoCom World 2013, S. Katsikis, Country Manager

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Sarantis Katsikis, Country Manager of Alve.com, the turkish branch of Skroutz S.A., explains the challenges and difficulties of expanding an established & successful e-commerce business in a foreign country.

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Alve.com - InfoCom World 2013, S. Katsikis, Country Manager

  1. 1. 1 of 11 Welcome Sarantis Katsikis Country Manager, Alve.com
  2. 2. 2 of 11 Few things about Skroutz Leading price comparison engine in Greece 2.7 Mil. 1.000+ Unique users 70 Mil. e-shops Top 5 in Greece pageviews/month Top 3000 worldwide
  3. 3. 2 of 11 Why further expansion ? ? Passion Belief in our capabilities – product Pursuit of new challenges ? Why not?
  4. 4. 3 of 11 Why Turkey One of the fastest growing markets Population of 75 million Internet population of approximately 40 million (53%) = 5th in Europe €5.5 billion e-sales 16% annual growth in Value Underserved by current price comparison engines High user engagement and mobile usage
  5. 5. 5 of 11 Thus... Born and launched in March 2013
  6. 6. 6 of 11 Internal challenges
  7. 7. 7 of 11 External challenges New entrants Users Direct Competition Indirect Competition Shops
  8. 8. 8 of 11 Funding is an issue but not the most important one Most new ventures fail because of management shortfalls Too much money helps cover up the problems that a company has Eventually the game gets lost
  9. 9. 9 of 11 Alve today 60 e-shops 70.000 unique visitors 50% growth rate 4 th position in the market in organic (non-paid) visits including many major players 20% 300.000 from mobile pageviews / month
  10. 10. 10 of 11 Global vs local summary Sales & content team in Turkey Development & design in Greece Coordinated content & marketing from both countries Customize but do not affect the core business model and your practices just for one country (ex. credit cards, installments, content, language) Careful use of funds
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