1. Ag+Advocacy
Agvocacy
Who is in ag exercise
vegetables - fruits
Meat - non-meat
Who grew up on a farm?
Who knows someone who is a farmer?
Who has ever been to a farm?
Who has ever been to a swine, beef,
dairy, or poultry farm?
Who has visited a fruit / vegetable farm?
Who wants to visit a farm?
Show the food chain perspective
AltFoodChainPerspective.pdf
Demographic of farmers and ranchers
>50
Conservative
Humble
Focused on their business
Marketing not "normal"
Ag Getting Beaten Down
Conklin Dairy in Ohio
Egg Recall Expanded After
Salmonella Outbreak
Peanut Case Shows Holes in Safety Net
Inaccurate 'swine' flu label hurts
industry, pork producers say
hsus ohio ballot initiative
What are "they" doing
Telling a story
Raising cash
Being visible
Learning The Ropes
Twittering from the tractor:
smartphones sprout on the farm
Learning to blog: Dairy Farmers Care
About Their Animals » Bulk Tank
Show Water and Poo
Find Friends
#agchat, #foodchat, #ag4all
I Love Farmers, They Feed My Soul
Organize
Moo, Oink, H1N1, KnowYourFarmer
Agchat Foundation
Yellow Fail
Pilot and Petro Truck Stops,
audio Agchick start 1:06
Educate
Agriculture+Advocacy=Agvocacy 2.0
Social Media tools
AgriInstitute
Spread The Word
140 conference
Belsta Milling
Evolution of Online Agvocacy
Foodchat
RealPigFarm
Agchat example of multi-
platform approach
Facebook
Linkedin
Regular Twitter conversations
Blog
In person activities
Build
Friends
Toolstags
TacticsMoo, Oink, YellowFail, H1N1
Following
Nutritionists
Dietitians
Connect to John Blue - jlblue@TruffleMedia.com - 317.450.1958 - @TruffleMedia on Twitter. Find this document at http://agtoday.us/agvocacy-2dot0