All About Google VI - Page Rank and Link Popularity

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A website’s ranking in Google is heavily impacted by the quantity, quality and relevance of the links that point to your website. This is often called Link Popularity.

Learn how linking helps your website rank and what type of links provide the best bang for your buck.

For the full webinar on-demand, check out http://newsletter.blizzardinternet.com/webinars/

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All About Google VI - Page Rank and Link Popularity

  1. 1. All About Google VI:<br />Page Rank and Link Popularity<br />By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc<br />www.blizzardinternet.com<br />
  2. 2. Page Rank impacts crawling<br />Page Rank impacts inclusion<br />Page rank impacts ranking<br />Why Page Rank Matters<br />
  3. 3. Page Rank is scored 0 – 10<br />Use the Google Toolbar to see PR<br />PR is specific to the page you are looking at<br />But it is believed that Google also has a domain-level equivalency that captures the rank of an entire website<br />Most hotels and resorts are in the 4-5 range<br />Moving up a point is difficult<br />Page Rank is generated by links from interior pages of your website and exterior links from other websites.<br />Page Rank<br />
  4. 4. Very “rough” indicator. A 4.1 is a lot different than a 5.9<br />Google purposefully withholds information…PR itself may be an algorithmic anachronism<br />Not directly related to SE success<br />Backwards looking and dated<br />An easy word to throw around, but perhaps not the most appropriate word.<br />Problems with Page Rank<br />
  5. 5. Authority: Are related to your niche. There may be super-authority websites.<br />Trust: Websites that have quality inbound and outbound links.<br />Qualified Traffic: Websites that send you qualified traffic should be the primary measurement. <br />Good Listings: Websites<br /> Blizzard Internet can help you get good listings!<br />
  6. 6. Make sure that the type of listings page you are acquiring gets indexed by search engines<br />What is potential PR of your listings page?<br />Whole dedicated page vsmultiple-listing page. Intent of page.<br />Like a website, a page can have page rank, authority and perhaps even trust.<br />Good Listings: Your Page<br />
  7. 7. Factors that can impact the value of a listing:<br />Theme Elements:<br />Title of Page<br />Description of Page<br />Link and Anchor Text<br />Body Text <br />Duplicate Content<br />Usability<br />Good Listings: Keyword Context<br />
  8. 8. It won’t send a qualified visitor<br />It is on a cheesy website… pass the sniff test<br />Having too many links to your homepage - Deeplinking may be important<br />Outbound linking from your website to poor quality websites.<br />Poor domain diversity<br />No-follow tags??<br />What Makes a Link Bad?<br />
  9. 9. PR becomes less important. <br />Local Search <br />PR Management and Sculpting<br />Sign up for our Future Trends Webinar for more.<br />What’s Next?<br />
  10. 10. Webinars:<br />Online Reputation Management for Vacation RentalsMay 13th, 2009 1:00 PM – 2:00 PM MDT<br />Online Marketing Future Trends for the Hospitality IndustryMay 27th, 2009 12:00 PM MDT<br />All About GoogleJune 10th, 2009 12:00 PM MDT<br />Workshops:<br />All About GoogleMay 12th, Glenwood Springs, CO<br />All About Google (3 day workshop)June 15-16, Glenwood Springs, CO<br />BloggingJuly 14th, Las Vegas, NV<br />Listings and Link Building WorkshopJuly 15th, Las Vegas, NV<br />Learn More<br />
  11. 11. Website: www.blizzardinternet.com<br />Blog: newsletter.blizzardinternet.com<br />Email: info@blizzardinternet.com<br />Phone: 888-840-5893<br />Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601<br />Blizzard Internet Marketing<br />

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