All About Google VI:Page Rank and Link PopularityBy Trent Blizzard, PresidentBlizzard Internet Marketing, Incwww.blizzardinternet.com

Page Rank impacts crawlingPage Rank impacts inclusionPage rank impacts rankingWhy Page Rank Matters

Page Rank is scored 0 – 10Use the Google Toolbar to see PRPR is specific to the page you are looking atBut it is believed that Google also has a domain-level equivalency that captures the rank of an entire websiteMost hotels and resorts are in the 4-5 rangeMoving up a point is difficultPage Rank is generated by links from interior pages of your website and exterior links from other websites.Page Rank

Very “rough” indicator. A 4.1 is a lot different than a 5.9Google purposefully withholds information…PR itself may be an algorithmic anachronismNot directly related to SE successBackwards looking and datedAn easy word to throw around, but perhaps not the most appropriate word.Problems with Page Rank

Authority: Are related to your niche. There may be super-authority websites.Trust: Websites that have quality inbound and outbound links.Qualified Traffic: Websites that send you qualified traffic should be the primary measurement. Good Listings: Websites Blizzard Internet can help you get good listings!

Make sure that the type of listings page you are acquiring gets indexed by search enginesWhat is potential PR of your listings page?Whole dedicated page vsmultiple-listing page. Intent of page.Like a website, a page can have page rank, authority and perhaps even trust.Good Listings: Your Page

Factors that can impact the value of a listing:Theme Elements:Title of PageDescription of PageLink and Anchor TextBody Text Duplicate ContentUsabilityGood Listings: Keyword Context

It won’t send a qualified visitorIt is on a cheesy website… pass the sniff testHaving too many links to your homepage - Deeplinking may be importantOutbound linking from your website to poor quality websites.Poor domain diversityNo-follow tags??What Makes a Link Bad?

PR becomes less important. Local Search PR Management and SculptingSign up for our Future Trends Webinar for more.What’s Next?

Webinars:Online Reputation Management for Vacation RentalsMay 13th, 2009 1:00 PM – 2:00 PM MDTOnline Marketing Future Trends for the Hospitality IndustryMay 27th, 2009 12:00 PM MDTAll About GoogleJune 10th, 2009 12:00 PM MDTWorkshops:All About GoogleMay 12th, Glenwood Springs, COAll About Google (3 day workshop)June 15-16, Glenwood Springs, COBloggingJuly 14th, Las Vegas, NVListings and Link Building WorkshopJuly 15th, Las Vegas, NVLearn More

Website: www.blizzardinternet.comBlog: newsletter.blizzardinternet.comEmail: info@blizzardinternet.comPhone: 888-840-5893Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601Blizzard Internet Marketing