1. Social Media Listening Report:
EBC SMLC Launch – October 24, 2012

2. • Analysis Objective: Monitor conversations related to the EBC SMLC Launch
• Listening Scope: October 24-31, 2012
• Search Terms: Keywords are specified in the SMLC EBC Topic Profile
• Search Channels: Twitter, Facebook, Myspace, Comments, Images, Videos,
Mainstream News, Blogs, Forums, Forum Replies
• Data Source: Radian6
For questions regarding this report please contact smlc-core@cisco.com

3. • Volume of posts: 794 total mentions
• 417 mentions of #ciscolistens
• SMLC Launch was well received with
overall sentiment neutral to positive
• Various articles drove mentions and
contributed to spikes in conversations:
 Cisco blog post about the unveiling
 Articles from Radian6, cmswire.com, holtz.com

4. #CiscoListens
 417 mentions
 34,832 twitter accounts reached
 43,555 twitter impressions*
Cisco Blog Post
 5,747 twitter accounts reached
 5,772 twitter impressions*
Facebook
 13,913 facebook reach
 42 people talking about this
 16 comments
 520 Ustream video views
*Total number of times tweets were delivered to timelines, including RTs Source for Twitter reach and impressions: TweetReach

5. “Cisco is transforming social media
monitoring…”
“Cisco is pioneering the physical
listening center”
“Good discussion”
“Cisco has over 1500 trained employee
social advocates”

6. transforms 190
great 16
transforms 1
love 11
nice 10
cool 10
good 10
best 7
laggard
success 5
1
awesome 5
wow 5

7. 757
Total Tweets

8. 20 retweets

9. The Executive Social Media Listening
Center located outside of our CMO and
CEO’s offices displays real time
listening results as Cisco announces its
FY13 Q1 earnings results.

10. Thank You